The marketing mix is a set of elements or tools that the marketing manager responsible for a project combines.

and develops to achieve the desired rates Sales المطلوبة وبالتالى يتم تحقيق ما تم التخطيط الية مسبقاً، واذا تحدثنا عن The marketing mix من وجهة نظر

academia, we find that it has been defined in several ways by business associations, authors, and business management experts. However, all these definitions are similar and aim to

Ultimately, this helps achieve the desired sales targets set in advance.

Elements of the marketing mix:

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1- المنتج:

A product is a broad term that includes the goods, services, and ideas a business can create and seek to exchange with customers, whether organizational customers

او مستهليكين نهائيين، والمعروف ان المنتج هو او عنصار The marketing mix لانة بدونة لن توجد عناصر اخري.

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2- السعر:

It refers to the amount of money the buyer is expected to pay. More recently, effort and time have also been included. In the past, cost was viewed as a financial value alone, but...

As the business world has evolved and the number of goods and their producers has grown, the effort buyers must make to obtain a product and the time they spend doing so have become

important factors they take into consideration.

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3- المكان:

A place is where an exchange takes place—in other words, where a seller meets a buyer and provides the desired goods in return for their monetary value.

This place may be a marketplace, a store, or a distribution outlet. Naturally, the closer it is to the buyer, the more effort, time, and money it saves them.

That is why large companies and retailers open additional branches or set up distribution outlets close to their target customers, making it easier for them to purchase their products.

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4- الترويج:

It is one of the elements of the marketing mix and covers all activities involved in communicating with customers, including public relations, sales promotion,

personal selling, and shelf placement. Promotional costs should be considered when تسعير المنتجات.

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How to develop a successful marketing mix:

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1- المنتج:

Make sure the product is made to the quality level expected by target customers, and package it appropriately to catch customers’ attention and make it stand out from competing products.

among the products displayed alongside it, while also providing warranties and after-sales service.

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2- السعر:

The product should be priced to ensure the project makes a profit, while also keeping the price no higher than competing prices. CompetitorsLikewise, if your project aims to

sell to retailers, you should offer them discounts or credit terms to encourage purchases, retain them, and ensure they don’t do business with

موردين اخرين.

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3- المكان:

You should get closer to your customers—in other words, choose a location for your project in the area where they are. If your business targets customers in other areas,

don’t wait for them to come to you, because they will go to a closer option, as explained above. Instead, you can open additional branches or set up distribution outlets in those areas.

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4- الترويج:

You should use effective, proven promotional methods and avoid ineffective approaches that cost you a lot of money and, in turn, affect the final price

of the product and lead to lower sales.

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The impact of the marketing mix on businesses:

Of course, if the manager successfully develops the marketing mix, the project can achieve high sales. But if they fail to create the right marketing mix,

the project is likely to fail because the product may not be suitable, its price may be wrong, buyers may have difficulty accessing it, or it may not

be promoted effectively.