How to Make Money from Home
5 July، 2021
Everything You Need to Know About How to Target Customers
6 July، 2021
The marketing mix is a marketing strategy made up of four main components:
Product, place, price, and promotion.
The marketing mix has evolved over time from four components to seven, but here I’ll keep it simple
for you. It can help you make the right marketing decisions, and here in this
article, you’ll find a practical model you can apply to your project.
The first element: Product
We start with the product because it is the foundation on which all other operations are built. Every building needs a foundation, and the product is the most important one.
Marketing foundations.
Here, a product means a tangible good, service, or idea that consumers can obtain. Make sure your
product can be adapted and developed to meet customers’ preferences and needs.
This component focuses on several key areas:
1- Product selection criteria
On what basis did you choose this product? Does it meet a specific market need or fulfill a consumer desire?
2- مميزات المنتج
List all the features and specifications of your product, as well as the key benefits it offers customers.
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3- Quality and target audience
Some of us may focus on quality and overlook the target audience. It’s important to make sure that the quality is
appropriate for the target audience. For example, it would be a mistake to offer a high-quality Mercedes worth
SAR 700,000 to someone whose monthly income is no more than SAR 3,000! Apply the same reasoning to
All products—remember that جودة المنتج مرتبطة بالفئة المستهدفة.
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4- Packaging
Packaging One of the most important things at this stage is the product’s final appearance, which can have a major influence on the decision to
قرار الشراء.
What You Need to Know About the Marketing Mix and Its Impact on Project Success or Failure
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The second component of the marketing mix: Place
Here, ask yourself: Will you showcase your product بالمتاجر الواقعية أم إلكترونيًا؟
If you’re selling online, you need to focus on تصميم الموقع and its speed, as well as how products are displayed and categorized. However, if
you sell in local markets, you’ll need to focus on choosing the right showroom location, interior design, and reception and sales staff,
as well as arranging the shelves to suit your business.
The Customer’s Buying Journey
In short, the faster customers can complete the purchasing process, the more likely they are to buy.
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Logistical Factors
Here, you need to pay close attention to transportation, storage, and distribution channels. Logistics are extremely important, as they can cause
some orders to be delayed or damaged, resulting in the loss of either your products or your customers.
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Third Component: Pricing
The amount the customer will pay to purchase your product.
Before we begin, Pricing strategies It’s important to clarify one point: there are two types of competition:
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1- Price competition
This is often seen in consumer products.
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2- Non-price competition
This is usually found in shopping products (clothing, furniture, cars, and so on). In this case, customers do not rely solely on
price competition; they also consider other factors, such as product features and benefits, after-sales service, and more.
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Pricing strategies
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1- إMarket Penetration Strategy Penetration pricing
The idea behind this strategy is to penetrate the market with a lower-than-usual price, as Maestro Pizza did.
Pizza prices were typically around SAR 50 to 70, but dropped to SAR 10 to 30.
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2- كشط السوق Price skimming
Here, companies aim for high profits by pricing their products above the market rate when they first launch.
After some time, discounts are offered and the price is brought down to roughly the market rate.
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3- Competition Competition-based pricing
This strategy is particularly well suited to consumer products where competition is based solely on price.
بشكل كبير.
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4- السعر الأعلى Cost-plus pricing
Pricing is set above the market level to achieve a higher profit margin in exchange for enhanced service. Typically,
the target segment is VIP customers.
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The fourth element of the marketing mix: Promotion
Any activity a company undertakes to inform, remind, or persuade target audiences to buy a particular product may also
aim to communicate a specific idea or correct a misconception about the company.
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أهداف الترويج
-Raise brand awareness.
-Build customer loyalty.
-Introduce the product to the target audience.
-Convince them of its benefits and advantages.
-Increase sales.
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Types of Advertising
- TV commercials.
- Radio ads.
-المطبوعة.
- Outdoor advertising, such as billboards, exhibitions, and shopping malls.
- Online advertising.
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Personal Selling
This involves direct communication between the company’s employees and its customers, such as:
- Sales representatives.
- Sales representatives at trade shows.
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Public relations
Public relations involves building good relationships with the general public, creating a positive image of the organization, launching initiatives,
and sponsoring events such as activities and conferences.
