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Do you feel it’s impossible to surpass and beat the strongest competitors?
Today, we’ll discuss the very popular Skyscraper Technique, which Brian Dean has talked about.
This technique has indeed made a big impact across SEO websites worldwide. They talk about this approach and its benefits, and how everyone has gained traffic
More than 50% of the search engine.
The method we’re discussing today is an engaging way to get traffic and backlinks at the same time. It’s neither difficult nor easy, and it relies entirely on content,
وليس أي محتوى, بل well-researched content والذي تستطيع من خلاله تخطي المنافسين.
Let’s now explore the Skyscraper technique for increasing traffic and earning high-quality backlinks. This technique is divided into
A 3-step process:
Step One:Find the best-performing competitor pages in your niche
Step two:Create something new and better
Step Three:ايصالها للجميع
Honestly, I’d been using this method for three years, and it was considered one of the experts’ secrets. But Brian Dean published it and explained it beautifully and professionally.
This technique delivered excellent, impressive results for several reasons, the most important being:
- Focusing on content
-Outrank competitors in record time: “14 days”
-Earn high-quality backlinks without any manual effort
-Drive targeted traffic from search engines to significantly increase revenue
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Here are some statistics Brian shared after using this method. As I mentioned, it’s been tested and is 100% effective.
Notice the significant increase in traffic over a short period. You can apply this method to your site, whatever its niche.
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Step 1: Find the best-performing competitor pages in your niche
What are the best competitor pages in your field? It’s simple.
The best pages are those with high traffic, plenty of backlinks, and strong social signals (“shares”). To find them, we can
use these tools:
>
Ahrefs Top Pages
اشهر اداة يستخدمها اصحاب المواقع في جميع انحاء العالم, من لا يعرف Ahrefs؟
First, find the competitor website you want to outrank. Enter its URL and click “Search.” (I recommend signing up for the site to make it easier to navigate
and to run more than one search per day.)
Second, click “TOP PAGES” to find the site’s best-performing pages.
Third, you’ll see the site’s most important pages, best articles, and the articles that get the most traffic and engagement.
>
BuzzSumo
This is also a very popular tool and the first of its kind for finding the most widely shared pages in a particular field on social media. It provides statistics
for each network, along with the total number of “shares.”
أدخل الى BuzzSumo وقم بعمل بحث عن المجال الذي تريد ان تنافس به “ويمكنك البحث باللغة العربية“, فمثلاً انا اريد معرفة افض الصفحات التي
about “backlinks.”
You’ll immediately see the top 10 pages with the most “shares” across social networks. Using the information available to you, you can identify what has the greatest influence
engage readers and encourage them to share these pages.
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Google Search
Our main goal is to outrank competitors in search engines and attract targeted organic traffic from Google. So, the best
pages are the ones that appear on the first page of results—the pages Google ranks above the others.
You now have a good number of high-quality competitor pages that rank at the top of search results and have received the most shares
in the field you’re competing in.
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Step Two: Create Something New and Better
This is the most important step in the Skyscraper Technique: do something that sets you apart. This is where you need to think creatively. Review the list of competitors we’ve put together
First, identify what’s missing in this field. What can you add to the topic? Every page talks about the “benefits of
ginger,” for example, and there are articles, images, and so on. What can you do?
You’ll answer these questions yourself and come up with something new that helps you stand out. Here are a few helpful ideas that work across all fields:
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Make the content longer
Now you can answer this important question: How many words should an excellent article have? “I get this question every day,” so here’s the answer.
بنفسك الان.
You’ve reviewed the competitors in this field. Let’s say the best page has around 1,000 words. Your first requirement is now to create content
with more than 1,000 words to outperform the competitor—write 1,500 words.
If there are pages with 4,000 words, you should now create content with 5,000 words. That way, you’ll have answered the first question.
In some fields, people also rely on list-style content to كتابة المقالات create pages such as “The 15 Best Tourist Destinations in the World” and “The 20 Most Beautiful Aquatic Animals
in the Seas.” You should make your list longer than the existing ones, turning them into “The 20 Best Tourist Destinations” and “The 30 Most Beautiful Aquatic Animals.”
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صورة فريدة
I don’t think you’ll believe this, but in my experience, when you choose your website’s images yourself instead of sourcing them from search engines, your site can rank among the top three results, no matter
what your website specializes in. You can create a unique image, so design your own images or edit existing ones rather than using them on your site as they are. I recommend that you
Use your own camera if you can, so your photos are 100% unique.
Have you found two duplicate images in Google Images? No.
Google pulls images from pages covering the same topic that appear among the top results, so there won’t be two results on the first page.
They have the same images.
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معلومات فريدة
You need to gather unique information that sets you apart, as we agreed from the beginning.
If your website is informational, you can refer to books. If it’s medical, you can ask doctors among your friends or relatives, or watch videos.
There are many sources of information, including experts and specialists featured on one of YouTube’s channels and hosted on a TV channel.
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Update pages regularly
From day one, we agreed that neglecting your website’s pages would delay your search engine rankings. Update the pages at least once a month and review the information they contain.
Check the images, videos, and more, too. I’m sure you’ll find something to improve every time you visit your website’s pages.
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Distinctive and unique design
If you have a healthy budget, invest in a distinctive design to make your website stand out. A distinctive design isn’t just about templates and style; it’s also about how the content is arranged across
the pages. A page with content crammed together is not the same as one with well-organized content that uses lists
and numbers, images, videos, tables, slides, and more. Try to create a fresh look and make your site stand out.
After applying the previous tips, I think you’re now exceptionally well-positioned. These are just suggestions to help you—use your own judgment to come up with new ideas in
your field that can help you outperform your competitors.
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Step Three: Get It Out to Everyone
We now have two groups of people we want to reach with our content: website owners and followers.
For website owners, visit every site in your field and send them a message through their “Contact Us” page to ask whether they’d be open to collaborating.
You could write articles and include links to your website “in a way that isn’t intrusive,” or add your link to an article of your choice that covers the same topic as the page.
There are many other examples. Ultimately, the only way to earn backlinks like these without having to pursue them yourself is to create high-quality content and build your audience’s trust.
The second audience segment we want to target is followers, by posting on social media networks—Facebook, Twitter, Google Plus, and LinkedIn—and, most importantly,
by sharing content via email.
This approach will help you compete strongly and give you plenty of ideas for distinctive content. If you want to be better than your competitors, you need content
that is better than theirs, with better features than those offered by your competitors.
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Notice that with the Skyscraper technique, you were able to create distinctive, high-quality content that ranks higher in search engines. At the same time, you earned
high-quality backlinks without any effort on your part and spread the word about your site. I hope the idea is clear and that you found this useful.
