Digital Content Creation Standards You Should Pay Attention To
23 August، 2021
Are You Good at Multitasking? How Can You Improve?
23 August، 2021
Do you own a business and want to impress your customers and surprise them with the way you treat them? Are you looking to learn about
أهم اخطاء التعامل مع الزبون لتتجنبها؟
You’re right, whatever prompted your interest in this topic, it’s extremely important. It affects how a business operates and grows. We all know that when we have a problem with a store or a company, we’re less likely
to do business with that store or company again.
to do business with that store or company again.
In addition, an unhappy customer may speak negatively about you and your business, describing
their bad experience. This can certainly influence others’ decision to buy from you or try your store or company.
Providing an excellent level of customer service is essential to the success of any Business. Ultimately,
a positive, constructive interaction between a customer andEntrepreneur a professional salesperson creates an environment where opportunities arise and more is achieved
in sales and return on investment.
Rather, there is a specific, distinctive etiquette and set of protocols for interacting with customers, given the importance of the benefits
التي تتحقق من ذلك.
Some of the most important qualities for a salesperson or entrepreneur to have are patience and respect for customers’ opinions and reactions,
فعله مهما كانت، فالعميل هو دوماً على حق كما يُقال.
That’s why every entrepreneur should be ready to provide information and make use of their communication skills.
Sophisticated and modern, enabling the seller to Earn customer loyalty to the brand.
Watch this inspiring video we found on YouTube. It offers some tips on customer service etiquette:
The most important mistakes in dealing with customers
1- Ignoring important customer communication channels
Do you still believe the phone is the primary and only way to communicate with customers? If so, unfortunately:
You’re making one of the mistakes businesses make when dealing with customers…
It’s time to update your perspective. Many modern digital channels are now available alongside
traditional communication channels, including Social media، a website، وغيرها.
It’s important not to overlook these important channels. You should also focus on using email in marketing and
electronic mail in marketing andCustomer Service.
If you work with a sales team at your store or company, make sure everyone knows how to use all of these
The channels you’ll use to communicate with customers. Provide them with the appropriate training to help improve their skills
in technology, if they need it.
There’s a useful technique that applies psychological principles to help you better understand the strengths and weaknesses
الكامنة في كل موظف أو عامل لديك، تسمى هذه الأداة الهامة التربية المؤسسية أو Business Pedagogy.
You can use it to help your sales team build on their strengths and overcome
any weaknesses and fears they may have.
.
2- Failing to tailor your approach to each customer
Customers like to feel valued and to be treated differently from other customers. If a company or
salesperson gives a customer the impression that they are being treated in a routine way, as if they were just another number, it is
very difficult for the company to create the right conditions for earning their loyalty and commitment to the company and its products.
Always keep this in mind. To tailor your approach to each customer, it is essential to get to know
the characteristics that make each customer unique and use them as a basis for your conversations with them.
For example, you can encourage your company’s sales team to use بيانات العملاء ودراستها جيداً
So they can provide the best customer service—service that delights and captivates customers.
مثال: If you’re reviewing a customer’s data and learn that their birthday is today or this week, imagine greeting them
with birthday wishes. Wouldn’t they feel curious and happy that you knew or remembered their birthday?
مثال: لنفترض أن الزبون لديك يحب السرعة في الشراء، تخيل أن ترشده بشكل سريع إلى ما يبحث عنه
and leading them to the checkout, emphasizing that you value their time and don’t want to waste it. Wouldn’t such a gesture
send them a clear message that you understand their preferences and want to win them over?
مثال: Imagine you know that a customer loves the color yellow. If you have free promotional gifts to give out under your business’s name,
and they’re yellow, picture the customer’s reaction when you give them, say, a yellow pen bearing your business’s name,
and emphasize that you chose it for them because you know they love yellow!
We’re sure this thoughtful gesture will surprise and delight the customer, making them feel
special and pampered at your store or with your company.
.
3- Neglecting the post-sale stage—a very important stage
Some entrepreneurs and companies focus heavily on providing outstanding customer service and follow up
You get the customer to make a purchase, then don’t follow up with a call or email afterward…
If you’re an entrepreneur who wants to succeed and avoid mistakes in customer interactions, try not to focus all your
sales efforts on getting the customer to buy and then consider the job done.
من المهم جداً أن تولي اهمية لمرحلة ما بعد الشراء after saleYou can rely on all the customer communication channels
you used to send your ads or speak with them before the purchase.
For example: إرسال ايميل إلى الزبون بعد حوالي أسبوع من الشراء تسأله فيه عن المنتَج وترى إذا كان
everything is all right and there are no issues. This thoughtful gesture can make all the difference and help the customer
trust you because you care about them and treat them with empathy, respect, and consideration for their feelings and comfort.
You should be prepared to handle product returns and exchanges, or offer advice about new products.
Paying attention to the post-purchase experience—especially when it is handled with quality and efficiency—can help increase
your sales and improve your business results.
.
4- Failing to resolve the customer's problem
In many cases, customers come to a company or store with a problem and hope to find a solution.
In collaboration with the company or its team.
في مثل هذا السيناريو، تتجلى مهمة عملك التجاري في مساعدة هذا الزبون على إيجاد حل لمشكلته..
لكن السؤال الآن الذي يطرح نفسه: هل هذا بالضبط ما يحدث دوماً في شركتك أو مؤسستك؟
Although this is extremely important, it often goes unnoticed and isn’t handled as it should be in many
For businesses of all sizes, focusing on solving problems is fundamental.
to deliver an exceptional customer experience.
إن الطريق للوصول إلى هذه الميزة تكمن في تطوير أسلوب التعاطف empathy والشعور بالزبون، والاعتياد
seeing things from the customer’s perspective. In addition, your support team needs the autonomy
they need to assess each case and provide the right solutions to the right customers at
The right timing.
.
5- Ignoring customer feedback
Getting feedback and suggestions from customers is a genuine pillar of your business operations and growth, because it comes
from real people who have had an honest, real-world experience with your products and services.
You can truly benefit from their feedback if you are genuinely willing to make the effort to listen to them
carefully and effectively, and respond with honesty and commitment.
Ignoring what customers say about the service you provide or the products they buy from you is
One of the most common customer service mistakes made by many entrepreneurs and companies.
Have you tried providing a channel your audience can use to share their feedback and suggestions about how
your company treats its customers and clients?
إذا كانت الإجابة: نعم، يوجد. The next step is to get into the habit of analyzing the feedback and suggestions you receive,
and looking at things in ways that help you correct any existing issues.
There is no customer service in the world that is absolutely excellent and free of mistakes. This statement can actually help you
التحفيز والتشجيع والعمل لتبدأ بالاعتماد على جمهورك لمساعدتك بآرائه واقتراحاته.
.
6- Failing to keep up with current trends and preferences in performance
Technology is still evolving and advancing across many areas of life, particularly when it comes to responding
to customers, interacting with them, and meeting their needs.
يمكننا اليوم الاعتماد على العديد من الخيارات والاحتمالات الرائعة، منها تقنية روبوتات الدردشة
أو Chatbots
An entrepreneur makes a mistake when they ignore the technologies available today and the modern trends shaping
The world. It is essential to keep up with the latest changes taking place in our time, and any entrepreneur
or business owner who manages to do so gains an edge over competitors in their field.
ويتضاعف نجاحه.
.
7- Forgetting to monitor the customer's satisfaction with their interactions with the company
Do you know how satisfied your customers are with your company or store? One mistake
that is often made unintentionally is failing to monitor this metric. As a result, the company misses an opportunity
to implement strategies that can help it improve.
This kind of monitoring can be done simply: ask your audience to give you a score or rating
Your approach to interacting with them and responding to their requests and needs can also be applied by relying on
digital channels.
Building on this step, you collect the scores and ratings you receive over time and analyze them to identify
the trends and outcomes they reveal.
بالاعتماد على النتائج يصبح أسهل عليك الانطلاق في وضع خطة عمل لتحسين الواقع والبدء بوضع
مؤشرات للأداء أو Key Performance Indicators.
.
Benefits of identifying customer service mistakes
Being able to identify and understand the most common mistakes you might make when interacting with and serving customers helps you
avoid making them, putting you on the right path to achieve your goals and increase your sales.
When you’re aware of the mistakes you might make, you can enjoy many advantages and benefits, including:
1- Earn customer loyalty and their loyalty to your brand
2. Winning customers’ admiration so they promote your business and spread the word about it
3- Exceed their expectations and gain a competitive advantage that helps you outperform your competitors.
4- Become a benchmark and a source of inspiration in the market, potentially prompting other companies to conduct studies
لشركتك والاستفادة والتعلم منها وهذا ما نسميه استراتيجية benchmarking
5- Building strong customer relationships can open the door to partnership opportunities with other companies and organizations
which can increase your profits and expand your presence in the market.
6- Receiving honest, valuable feedback is the key to a series of improvements you can make without conducting
A lot of research and a lot of money—this way, you get opinions for free.
What Are the Key Behaviors of Today’s Consumers, and How Do They Affect Your Sales?
