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As a newcomer to the world of businesses andStartups finding your first and new customers will be one of the toughest
challenges you face in your startup, since this stage involves trying new things. You will constantly need to experiment with and test
options to discover which ones best align with your business goals and the type of product or service you offer.
All the strategies below aim to reach your target customer segment and acquire your first customers:
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1. Host webinars
Free webinars are one of the most important ways for business owners to present their ideas and demonstrate their expertise.
on a specific topic and provide valuable information to customers in the target market. In return, the project owners will gather
information from attendees about their opinions and the nature of their needs.
At this stage, and with this goal in mind, webinars should be viewed as communication and marketing channels for customers,
not as a source of revenue. Therefore, they are funded by running ads on social media platforms using the
marketing budget. Several methods can help reduce costs, including hosting these webinars on free platforms
such as the free FreeConferenceCall website, which can host 1,000 attendees at the same time. Of course, you can choose
Paid hosting websites tailored to your project’s goals and requirements.
أمثلة عن المواقع المستضيفة :
WebinarJam, WebEx, Zoom, GoToWebinar, WebinarsOnAir, StealSeminar, AnyMeeting, Adobe Connect.
Webinars are one of the most effective tools for reaching customers. They let you present your brand
and services in the way you want. That’s why it’s important to prepare for and manage them properly.
Choose a suitable time for the presentation, and promote the webinar through your project’s other marketing channels to attract as many attendees as possible.
Also, record the webinar so you can reuse it later and share it on social media.
Social and professional.
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2. Lead magnets
A marketing tool that targets potential customers by asking them to sign up and provide their email address
in exchange for a specific piece of content related to the business and of interest to customers. It is always recommended that
all startups do this, as it can directly help them acquire their first customers.
Most startups use this approach to attract new customers by offering a range of different value propositions.
To diversify the project’s customer information and reach as many people as possible, one way to diversify content is to
use quizzes through a website such as Lead Quizzes. Its services allow business users to create a quiz tailored to their company’s values and services,
helping potential customers visit the website and test their knowledge of a particular subject. At the end of the quiz, participants are asked to provide
their email address to receive their results or access additional resources related to the quiz.
Email information for receiving the results or additional resources related to the test.
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3. Connect directly with the target audience through social media
Although direct, one-to-one communication with the target audience is generally the least likely way to acquire customers,
it is one of the most important ways to reach your first customers specifically and establish your brand in their minds more quickly
and more effectively than formal approaches. With this method, you interact and communicate with customers as one of them, rather than in your
official capacity as a startup, giving them the opportunity to connect with the startup’s human side and see how much they have in common.
You can engage with customers in various places across social and professional networking platforms, such as
Facebook groups, LinkedIn groups, Google+ communities, and groups and accounts specializing in a particular field,
And anywhere your ideal early customers might be.
How to communicate with them:
- Engage with them as a person, not with a formal, sales-driven approach.
- Get to know them better by following their interests and understanding their needs.
- Talk with them comfortably about the project, find out whether they’re interested, and listen carefully to their opinions.
- Talk with them to find ways to meet their needs; they’re always looking for solutions to their problems.
- Ask them to register on the website and provide their contact details so you can follow up later if they’re interested.
- Make them feel closer to your brand by offering an exclusive discount on your services or products.
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4. Viral Marketing
It is a fast and effective strategy that encourages the target audience to use a particular product. The main goal
for companies using this type of marketing is to reach the point where the target audience promotes the product itself—that is,
customers promote it to their friends and those around them. This can be achieved by حملات تسويقية A strong presence on social media
and on your website, as well as in the places where your target audience spends time.
One of the most important ways to build this kind of community reach is to deliver a message based on
a real market need, clearly explaining the benefits customers will gain and why they would want to use the product.
أو الخدمة.
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5. عرض القسائم والتخفيضات الحصرية للمنتجات أو الخدمات
Coupons are one of the most effective marketing tools. They encourage customers not only to provide their information and email address
on the website, but to create a sense of urgency to buy. There are many ways to present
these offers and coupons, but you should try different approaches to find out which is most effective.
وكجزء من التجربة يجب معرفة أمور أساسية في ما يلفت الزبون أكثر فمثلا: تخفيض ١٠$ يكون أكثر فاعلية
than 10% off if the product costs less than $100. E-commerce websites use the top section of their site
or app to promote coupons and discounts so customers can access them directly.
The most practical and effective approach is always to run separate tests, monitor and analyze the results, and determine what best suits the nature of
A target audience that varies depending on the service or product.
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6. Upgrade Content with Lead Generation Systems
ترقية المحتوى This involves publishing content—such as an article—on the website and offering it as a PDF, or providing
a reward directly related to the content in exchange for the customer’s information and email address
in return for the content. This approach is another form of lead magnet.
To put this into practice, there are several ways to make the process easier and significantly reduce costs, including using
Google Drive for hosting the upgraded content, so customers receive a direct download link after entering their information.
على الموقع.
Another useful resource on this topic is the Backlinko.com blog. Its information can help you gain
a broader understanding of the concept of selling through content upgrades.
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7. Using Facebook and Instagram Live
Indirect marketing methods usually achieve much greater reach and better results than direct methods, but they require focusing on
certain details that increase the chances of reaching customers. One such method is livestreaming on Facebook.
Instagram is the leading platform for attracting customers, as they usually prefer watching videos to reading
posts or viewing photos. Live streams are even more effective because a real person speaks directly to them.
The main benefit of live streaming on Facebook and Instagram is that followers are notified when you go live, making it much easier
to promote the broadcast. You should also publish posts and alerts with relevant hashtags a few days
before it airs. You can also make use of Facebook groups and stream through them.
Here are some content ideas for live streams and videos that attract customers:
-فيديو منهجي يجيب على سؤال “كيف”.
-قصص واقعية.
- News or announcements about the company.
- Things you learned through your work or experiences you’ve had.
Most importantly, the presenter has at most one minute at the beginning to capture the audience’s attention and keep them listening,
يجب استغلالها
Want to Satisfy Customers and Provide Outstanding Customer Service?
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8. Create a demo version of the products and services offered.
Free trials are one of the best ways to attract new and first-time customers and reach your target audience.
They bring customers one step closer to making a purchase by reducing the barriers they face before buying. The more
steps it takes to access a service or product, the sooner customers can get started—and the more motivated they’ll be to visit the site, for example.
From a behavioral perspective, and based on behavioral marketing analysis, each additional step a customer takes on a website makes them feel more
comfortable and confident each time they decide to try it again or make another purchase. The more a website reduces barriers to access
and purchase, the more likely customers are to stay—and the faster they’ll decide to buy.
On the other hand, some project barriers—such as requiring credit card details to access the
trial version—may make customers less likely to visit the site. Customers are always looking for websites that are less
demanding and easier to use.
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9. Creating Gated Content on the Website
Gated content is one of the lead magnet techniques. It makes valuable content available
on the website, such as e-books, in exchange for the customer providing their full details so they can be stored in the site’s database. The requirements vary
The information requested depends on the website owners’ goals, but generally focuses on email address and name,
job title, and basic contact information. Sometimes it may also include the name and type of the company they work for.
تطلبه HubSpot.
If the website has more than one piece of gated content, it’s best to offer customers a login with a username and password,
so users don’t have to enter their details every time they visit. It’s also important not to gate
content that offers little value. If the content is simple and not worth the effort of setting up, gating it will put customers off and won’t
attract them. So strike a balance when choosing what content to gate and how much of it to gate on your website.
In general, customers don’t like barriers to accessing content, such as having to fill out information first. So
when gating content, test only the most relevant, high-value content to avoid turning customers away from your website and services.
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10. Turn past website visitors into leads and sales with remarketing campaigns
Remarketing campaigns are one of the most effective ways to reach potential customers and reconnect with past customers,
reminding them of your website and business and tapping into their earlier interest in making a purchase or learning more,
and rekindling that interest.
Through these campaigns, a business owner can reach these customers. However, it’s important to remember that reaching them
is not the goal. Instead, give them clear, compelling reasons to return to the website, fill in their details, and even purchase a service or
product. This could be an offer such as a discount voucher, an exclusive discount, or an e-book. Google and Facebook
can help with customer retargeting campaigns, which can be run using Google Analytics.
و pixel tracking code .
These campaigns can also target customers who asked about prices but didn’t complete a purchase, or those who
added items to their shopping cart on the website but didn’t complete the purchase. They can be targeted by sending them a voucher.
A discount to encourage them to buy and overcome their hesitation.
