Have you ever wondered why customers abandon their purchases at the last minute?

 في الحقيقة ليس هناك أسوأ من رؤية عميلك قد ملأ سلة مشترياته من متجرك الإلكتروني، ثمّ وفي لحظة

and for no apparent reason, cancel the entire order and leave their cart empty.

Or perhaps they closed the page just moments before completing the purchase.

In fact, you made no money at all—and on top of that, you felt frustrated by a behavior that may

You may find it confusing.

But you’ll have to ask yourself: Why do people suddenly stop buying after they’ve already started making a purchase?

ما أعجبهم؟!

.

كيف يحدث الشراء من المتجر الإلكتروني؟ 

Shopping from Online Stores is something everyone wants, as it saves time and effort and often

يوفر بضائع وسلعاً غير موجودة في مدينتك أو منطقتك. 

Simply search for leading online stores using a search engine, based on what you’re looking for, and check

إمكانية وصول السلعة إليك، ثم تزور المتجر وتبدأ بالشراء. 

It’s easy, isn’t it? All you need is a computer or mobile phone with an internet connection to get what you need.

مهما كانت، طبعاً بالإضافة إلى توافر النقود لتسديد ثمن السلعة. 

لكن، لِمَ تعجبك العروض المختلفة في المتجر الذي تزوره، ثم فجأة تقرر أن تفرغ كل ما نويت شراءه؟ 

Do you realize that you’ve deeply upset the store owner? Even if that doesn’t matter to you, it certainly matters

to the store owner.

لكن ما الذي دفعك إلى إلغاء طلبك الشرائي؟ 

.

Reasons why customers cancel their purchases 

There are several reasons why customers cancel their purchases after placing an order. The most important may be:

ثمنها:

 Perhaps the main reason you reconsider buying a product is that you find its price too high. What else would make you reconsider

buying something you like besides its price?

When shopping online, you may have overlooked the price, prompting you to make the purchase

ثم التراجع بضغطة زر. 

.

تكلفة الشحن:

عندما تشتري من Online store Even if the seller is in your city, delivery and shipping are available to you. But

what if the costs add up to far more than the item’s price?

بالنسبة إلي أفضّل شراء السلعة بنفسي، وتوفير ثمن أجور نقلها. 

Shipping and delivery costs can be a major concern, especially when ordering from overseas stores.

And if you see the cost rise significantly, you’ll likely empty your shopping cart right away. Who knows—you may never visit an

متجر إلكتروني! 

.

Complicated checkout process:

If your store requires users to enter all their details, you’re definitely on the wrong track, because

you’ll frustrate your customers and drive them away from making a purchase.

Where people tend to shop from Online Stores that don’t ask for too much data or information

الشخصية عنهم. 

.

How can you simplify the checkout process for your customers?

Try to minimize the information a customer has to enter to buy a product. Trust me—they’ll close the page before

إكمالها إن كانت كثيرة، أو مبالغاً بها! 

.

Uncertainty about whether an item can be returned after purchase:

 because customers want to feel confident they can return an item if it isn’t suitable or is defective

ما. So if your online store’s policy doesn’t allow returns when an item isn’t what the customer expected, you risk losing

A new customer, too.

.

A security flaw in your store:

If customers feel that your store isn’t trustworthy, or that you’re asking too many questions or requiring too much information for them to buy a product,

كثيرة، فقد يدفعه ذلك للظن أنه أمام اختراق لمعلوماته وخصوصيته. 

They’ll see this as a distraction from their purpose: getting value from a service your store provides.

They never want their security or personal information put at risk, so you need to reassure them

عبر التكنولوجيا. 

.

How can you help your customers feel more secure?

وذلك من خلال: 

Bringing in experts can help protect your store from hacking.

– والحرص على إيضاح أن كل المعلومات التي يضيفها العميل هي سرية ومشفرة تماماً. 

Also, asking customers to fill in fewer fields and provide less information can help build mutual trust.

.

هل هناك متجر إلكتروني مثالي؟ 

This question may seem strange or misguided. After all, no store is perfect or free of errors. But

بالطبع هناك متجر ناجح أكثر من غيره. 

You might think of Amazon as a successful online store.

ولعل أهم مؤشر على نجاحه هو استمراريته إلى اليوم، وتوسع عمليات الشراء فيه دون توقف. 

And although its shipping costs may not be low, it has established its place and value.

بل وأن يكون السباق أيضاً في عالم التجارة الإلكترونية. 

Successful stores may share certain qualities. Make sure your store has them to avoid shoppers abandoning their purchases

في اللحظة الأخيرة. 

.

How can you reduce last-minute cart abandonment? 

-اكسب رضا العملاء من خلال إغرائهم بالحسم على السلع والمنتجات، من خلال استغلال المناسبات المتعددة. 

-Use the approach adopted by most online and brick-and-mortar stores around the world more often.

-وتذكر العرض المغري : Buy one, Get one، أي اشترِ واحدة واحصل على الثانية مجاناً. 

-Maintain effective communication through live chat available in your store to resolve any issues customers may

يواجهها العميل أثناء عملية الشراء. 

.

في الختام:

With a little effort, you can reduce your store’s checkout abandonment rate. So keep track of what successful stores are doing,

and follow their lead.

وأخيراً، أضف أشياء جديدة تسهم في جعل نسبة إلغاء عملائك طلباتهم صفراً في المئة.