إذا كنت من رواد الأعمال Especially if you're new to this, before spending a lot of money promoting your products or services, you should read the article

below, which will explain many of the points to keep in mind when developing your marketing plan, including

It relates to the customer journey.

Marketing Remember, marketing is a science as well as an art and a skill. To attract potential customers to buy your products or services,

هناك مراحل يمر بها أي عميل، فالزبائن لا يهبطون من السماء، ولكنهم يأتون إليك بعد 

five-stage journey. نلخصها لك في النقاط التالية:

Work in the Age of Entrepreneurship: Reflections on the Post-Coronavirus Era

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The customer/buyer journey

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١- مرحلة الوعي

At this stage, customers are unfamiliar with your brand because it’s new to the market, and they may be hesitant to try it—because

people usually prefer what they’re used to. As a result, your sales may be low at first, and you may feel you’re spending money

with no return. But remember, the goal at this stage isn’t to make sales; it’s to introduce your brand to the public and let them know where

they can find you. The goal is awareness, not advertising. At this stage, you might use activities such as billboard ads on

the streets around your location, if you have a physical premises, or advertising campaigns on social media and with influencers.

and running promotions to celebrate the opening, among other tactics.

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2. Creating interest

At this stage, you’ve started to attract customers’ attention. They’ll begin engaging with you and visiting

your page or store to explore the details of your products and services. If they find them relevant and useful, or believe they solve

a problem, they’ll start asking for more details, such as pricing, delivery, and other information that can persuade them to buy

from you. At this stage, customers aren’t ready to make a purchase, but they’re beginning to learn about the products and services you offer.

This is the information-gathering stage, followed by stages that involve deeper consideration.

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Brand-damaging mistakes

3. The desire stage of the customer journey

At this stage, the customer is genuinely interested in working with you. After comparing prices, quality, and other details,

with your competitors, they will have formed a complete picture that enables them to decide whether or not to buy from you. This is where your sales team comes in,

using their ability to persuade the customer to buy and overcome any obstacles they face. A customer who wants to work with you just needs

someone to encourage them and reassure them that they’ve made the right choice.

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4. Action/Decision Stage

By the fourth stage, the customer has made their decision. They decide to buy from you and engage with your brand, or

turning away from you. It’s worth noting that the quality and price of your products/services are decisive factors in the customer’s decision. If

the quality and price aren’t right, the customer will choose not to buy from you and will turn to your competitors.

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5. The post-action stage

This stage, which many رواد الأعمال. may overlook, is very important. It’s the customer service stage

after the deal is closed. The customer has decided to buy and has entered into an agreement with you. That doesn’t mean you should neglect them or stop following up after

that. At this critical stage, customer service management plays a key role. You communicate with the customer and ensure the effectiveness of

the product and measuring customer satisfaction. This stage is especially important if your products require a period

ضمان وصيانة.

Traditional vs. Digital Marketing: Advantages and Disadvantages

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The preceding stages make up the customer journey,

which begins with awareness and ends with after-sales service. Each stage has its own tools and success factors. Overlooking

any stage and skipping ahead can waste money spent on marketing and promotion. For example, if you decide to launch

your products in the market without focusing on the awareness stage and building your brand, the result will be disappointment

due to low sales.

Marketing Knowledge, expertise, and experience—along with following the right steps—will save you a lot of trouble.

And deliver results you’ll be happy with, elevating your brand.