Digital Marketing from Beginner to Professional, Part 2
5 August، 2021
Building a Website: More Benefits Than You Expect
8 August، 2021
Of course, they can be email newsletters sent by email and be really bad, but that doesn’t mean they all
have to be that way. Some emails are genuinely enjoyable. The difference between great newsletters
and poor ones is that the latter include everything, good or bad, while good newsletters give the good things plenty of room
to stand out and shine.
That’s why we wanted to share this list of 10 things to give up and remove from your emails
so they don’t appear in any of your future emails. As the writer and philosopher
Henry David Thoreau: “بسّط، بسّط”. يعرف المسوقون الأكثر فاعلية كيفية تبسيط عملياتهم وإبعاد الأشياء
unnecessary complexity rather than take on more of it—especially in a world full of clutter and poor-quality content. So grab your
red pen and start marking the things you should remove from your email newsletters
عبر البريد الإلكتروني!
10 things you should delete from your emails
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1) Generic newsletter subject lines
When someone receives an email with the subject line “June Newsletter,” what do you think will happen to that email
? Do you think they’ll click on it? Of course not. They’ll most likely click “Delete” and send it straight to the
trash without opening it.
It’s hard to imagine seeing an email subject line that offers no value at all and opening the message. Why would a reader click
on an email titled “June Newsletter” when it offers no information or insight into what the newsletter contains?
If the subject line offers no value, the only thing the reader may focus on—and that might catch their attention—is
the company or sender’s name. If it’s a brand or person they really like, they might click
the email; otherwise, they’ll send it to the trash.
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2) Multiple topics
نعلم أن Email messages They’re often designed to include numerous links and different calls to action,
but that doesn’t mean your message’s content should be a jumble of topics
that are unrelated to one another. If you mention every topic at once, readers are likely to feel
confused or annoyed by your message and unsubscribe from your email newsletter.
Instead, try creating several separate messages, each focused on one clearly defined topic.
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3) Multiple objectives
Before sending your email, remember to ask yourself, “What is its goal?” Are you looking to get more
reads of your blog posts? More donations for a specific cause? Or more ticket sales for your events?
Or to raise awareness of issues related to your industry? Choose one overarching goal and stick to it.
Of course, it’s fine to include secondary calls to action, such as buttons that let people share content on
social media. And, of course, every email newsletter must include an unsubscribe link, but it’s best to stick
With one overarching goal.
4) Targeting multiple audiences
More than 80% of email marketers send the same content to all their subscribers.
If you use a single mailing list containing everyone and send them all the same message at once, this
will lead many of them to consider your content “uninteresting” and unsubscribe from your newsletter, so
start segmenting your mailing list. For example, if you sell products to small, medium-sized, and large businesses, you can
Create three separate email messages for each group of these companies, giving you three lists.
بريدية مختلفة.
With every email you send, stick to a specific audience, one topic, and one goal. If you find thatفسك
you’re sending conflicting emails, take a step back and try dividing the messages into smaller groups. Of course, then
you’ll send more different emails because you’ll be sending them to varied groups. But they’ll be more
tailored to the target audiences (which will lead to greater success).
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5) Using too many links or calls to action unnecessarily
Reducing the number of links and calls to action is essential. You don’t need to
include links throughout the entire message—in every section of the main text, as well as in the page header,
sidebar, and footer. For every link or call to action you add, think carefully
about why someone would click that particular link instead of the others in your message. Include only the most important
links and remove the rest.
6 Professional Steps to Target Customers in Digital Marketing
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6) Unwarranted self-promotion
Your email content should be 90% educational and 10% promotional. If you go beyond that 10%, it may be time to
reevaluate your email newsletter strategy.
Think about it: what kinds of branded content do you enjoy reading online? It might be useful or
educational, entertaining, or relevant to your life in some way. It probably won’t be overly promotional, as if it’s shouting at the reader,
“Me! Me! Me!” So don’t let your content be like that. It simply isn’t worth risking the loss of
المشتركين.
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7) “Non-news” newsletter content
You can determine what “non-newsworthy” or non-informative means by asking yourself one question: “So what’s the point
of that?” As you review each link, headline, and feature, try to put yourself in your audience’s shoes. Ask whether
readers will care. Is the content timely? Is it relevant to the audience?
If you find yourself unable to answer “So what’s the point of that?” in many places as you review the message,
فحاول إعادة النظر في النقاط رقم 2 و4 بالأعلى.
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8) Unappealing images
When it comes to email, images really matter. You may run into issues where images don’t
display—which is why it’s important to add alt text to your email images. That said, most images display correctly and make a big difference.
display correctly and make a big difference.
If you have the option, choose to give your images a personal touch.
If you don’t have a photographer, it’s perfectly fine to use images from the internet. Just make sure the images you
use genuinely reflect your personality or your brand’s personality and appeal to your customers.
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9) A Serious Tone
Who says your email has to be so serious? Add a little fun! Try writing some attention-grabbing subject lines
or include some funny memes and see how your audience responds. You can even A/B test a professional tone
in one email against a much more humorous, lighthearted tone in another to find out whether your audience
يستمتع بها.
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10) Extra Length
Although email newsletters They’re usually much longer than regular emails. You’ll definitely
You don’t need to tell a whole story in every newsletter you send. The whole point of adding links and including
calls to action is to encourage readers to visit your website. Keep your description brief and concise.
Try using one sentence and an image to get your point across, so readers can quickly scroll
and click when they want to learn more.
Of course, analytics and measurement are always essential whenever you make changes to your email campaigns. And while these tips
are best practices, they aren’t always perfect for everyone. With every change to your email strategy
With your email, always be sure to analyze, measure, and iterate!
