Most companies use Email Marketing as part of their marketing strategy. However, many of them—especially companies that have adopted this tool

only recently—struggle to create successful marketing campaigns. This article offers several tips to help you improve their performance.

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Build your brand

Customers who subscribe to your newsletter know and trust you. So don’t miss the opportunity to reinforce your brand in their minds. To do this,

place your brand logo at the top of all your newsletters. Also, don’t forget to include links to your website

and your social media accounts. Make sure subscribers can immediately recognize that you’re the sender of your email newsletters.

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Create easy-to-read email newsletters

Scientific research has shown that the human eye scans Emails in an F-shaped pattern. Use this insight to your advantage by placing your logo,

headlines, and call-to-action buttons at the top of your newsletter. And don’t forget about color.

I subscribe to the mailing lists of many Arabic-language blogs covering a wide range of topics. Unfortunately, the vast majority use marketing tools

that are very basic for creating and sending email newsletters. As a result, these newsletters are often just plain white emails that sometimes contain

A blog logo and feeds for new articles. My advice to all these blogs is to invest some time and money in creating a polished, professional email newsletter template.

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Create responsive email newsletters

Did you know that more than 50% of users Email browse their messages on mobile phones and tablets? If you’re still using traditional

email newsletters that display correctly only on computers, be aware that they’re harming your brand. Why? Because users who view them on

their mobile devices will see newsletters that don’t work properly. As a result, they won’t engage with them and, in the worst case, they’ll send them to the

البريد المزعج أو إلغاء اشتراكهم من قائمتك البريدية. 

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Deliver newsletters that display correctly

Did you know that more than 60% of email clients don’t display images when an email is opened? This means your investment in creating a newsletter template

Your emails will go to waste if they don’t display correctly at first glance. To solve this problem, there are two different approaches. The first is to avoid

using images in your email newsletter template. As a result, your newsletters won’t look appealing. The second is to use a marketing tool that ensures your

ظهور النشرات البريدية بالشكل الصحيح على أغلبية عملاء البريد الإلكتروني. 

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Review your email newsletters before sending them

Email newsletters are more effective when they’re professionally designed and contain interesting information. If you’re an email marketing professional,

you’ll have enough experience to create and send professional newsletters. But if you’re new to the field, don’t rush to

click Send. Instead, whenever you create a newsletter, ask yourself these questions: Is the content interesting to your audience? Is the newsletter

Is the email professionally designed? Do the call-to-action buttons stand out? Is the subject line engaging? You can also ask a friend or

colleague to help answer these questions.