Digital Marketing from Beginner to Professional, Part 1
5 August، 2021
What Should You Remove from Email Newsletters?
5 August، 2021
Let’s continue with part two of our guide to digital marketing, from beginner to professional.
You can read Part One via this link
Digital Marketing from Beginner to Pro
The most popular online marketing platforms
With countless options available online, every brand owner faces many choices about what to
do. So the question remains: What are the best and most popular digital marketing platforms? Here’s the list:
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Digital Marketing with Google – Google Marketing
Without a focus on Google, your digital marketing efforts are ineffective. Google is the search engine
The most widely used search engine in the world today, making it an essential part of your digital marketing strategy.
Whatever your industry, potential customers will search Google for you, your service, or your product. That’s why
ranking among the top results on Google is essential to developing any successful marketing campaign.
By optimizing your website to appear in search results, Google gives you great opportunities to turn visitors into prospective customers and
then into paying customers.
Google’s tools are a real treasure and a genuine blessing for marketers, and they should make full use of them. Many
Among the analytics tools Google provides to help businesses strengthen their digital presence are, starting with
Google Ads – Google AdWords, and extending to Google My Business – Google My
Business, along with many other powerful tools and capabilities that can’t be ignored—not to mention that most of these tools are free.
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Digital Marketing on Facebook – Facebook Marketing
If you’re a brand hoping to thrive and succeed on Social media فإن إتقان التسويق عبر
Facebook, it’s essential: more than 2.7 billion people use Facebook every month, making it more than just a platform for posting
personal updates and vacation photos, but also a place where people can connect with businesses of all sizes.
In fact, two-thirds of Facebook users visit a business’s Facebook Page at least once a week. This
shows just how noisy a digital marketplace Facebook really is: people are on Facebook, looking for you! But
if you want to reach this audience, you can’t rely on luck alone. A strong Facebook marketing
strategy is essential.
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Digital Marketing via WhatsApp – WhatsApp Marketing
تطبيق واتساب It’s a fast, simple, and reliable way to message anyone in the world, and is used monthly by around
2 billion people and daily by 500 million people—making it the world’s leading and largest messaging app.
WhatsApp can help you expand your customer communications with fast, reliable messaging. It also lets you
create a business profile and add all your contact and communication channels, while helping you provide customer service.
سريعة ومميزة.
Businesses can easily engage with customers using tools to automate messages and respond quickly. To learn more
about WhatsApp marketing, read these two articles:
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Email Marketing
Email It is the most direct and effective way to connect with and attract potential customers. Effective
marketing emails turn leads into customers and one-time buyers into loyal, devoted fans.
واحدة إلى معجبين مخلصين ومحبوبين.
This involves building an email list of target customers, then sending them the right messages at the right time,
and evaluating the results and improving your emails to achieve the highest
Open rates and click-through rates (CTR), among other things that help you reach your customers
أسهل وأقوى.
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Mobile app marketing
Marketing through mobile apps is about engaging users, from the moment they first hear about your app
until they become loyal, regular users. To do this effectively, you need to know who will use your app
where to find them, what to say to them, and what they want from you.
A typical way to think about using mobile apps in marketing is to move through the “conversion funnel,” starting
with how users engage with your app and how you get them to download and install it in the first place, then activating them.
This varies from app to app, but in general, activation refers to the first actions a user takes,
such as adding their email address or making an initial purchase, followed by retention—or turning your app into
a regular destination for users.
Each of these stages requires different strategies and tactics, all of which are essential for an effective
mobile app marketing strategy.
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Essential pages to create when doing digital marketing for your company or organization
1- Google My Business
With a Google My Business account, you get more than just a listing for your business. It also lets you
connect with your customers easily through Google Maps and Google Search with your free Business Profile.
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2- Facebook Business Page
With more than 2.7 billion users on Facebook, you can precisely target your audience through a business Page
on Facebook. That’s why every company works to build a strong presence on the world’s largest social media platform
by number of users.
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3- Instagram Business Account
An Instagram Business Account is important for influencers and brands alike, as it offers additional features compared with
a regular account. It gives you detailed analytics and data, and lets you promote your posts.
Run ads, add multiple contact options, and much more.
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4- LinkedIn Business Page
It serves as your organization’s voice on LinkedIn, helping members learn more
about your company or brand, its products and services, and the career opportunities it offers.
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5- YouTube Channel
It’s simple: you can easily create a YouTube channel using your Google email address.
And it’s free, helping you use video—one of the most effective ways to reach your audience.
المستهدف.
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How to learn digital marketing
- Start a digital marketing blog. The more you write about marketing, the more you’ll learn. Or write with us now.
بمنصة تواصل.
- Enroll in digital marketing courses, whether free or paid.
- Read books on different areas of digital marketing. Explore our free digital library now.
- Get an internship with the marketing department at an organization or company.
- Join social media groups for people interested in digital marketing.
Follow influencers and experts in digital marketing and learn from them.
Sign up for free on Tawasul, the leading Arabic platform for digital marketing and e-commerce. Sign up
now and create an account.
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Digital marketing steps
Know what you want (and define your goal)
Before you start digital marketing, first identify the overall goal of your business activity. Start by answering this question:
What is the main goal you want your digital marketing efforts to achieve? For example:
- Do you want to build brand awareness?
- Or do you want to increase sales?
- Or raise donations for your organization? Or something else?
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- Analyze past successes and failures (learn from your mistakes)
You don’t have to—and shouldn’t—begin the planning phase without analyzing the successes and failures of your previous
marketing campaigns, whether traditional or digital, so you can determine which key performance indicators (KPIs) to track.
To prepare for what’s ahead, you need to analyze what came before.
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- Speak the language and use the tone of your target audience
Don’t let planning distract you from the people you’re trying to reach. You already know who your audience is, but
sometimes the audience is the first thing digital marketers forget when they get caught up in the details,
KPIs, fears about a limited budget, and other challenges.
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- Choose your channels (and stick to your budget)
هناك ثلاثة أشياء مهمة عند تحديد الوسائل المناسبة للتسويق الإلكتروني وهي your budget and digital channels
وفريقك, it’s important to assess all your resources before deciding what else you may need in the coming period, as it may be
better to get help from external providers or marketing agencies, either fully or partially.
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- Create a plan (but don’t follow it rigidly)
Your plan will never be perfect from the outset, and not every assumption you make will be right. That’s why it’s important to have a plan
These are clear, but you don’t have to follow them to the letter. Measure the results of each step and continuously monitor performance
so you can make the necessary changes when needed.
