Elevator pitch may be a new term for many of us. Some may have heard of it but never looked into what it means. But after

this article, you’ll have عندك معلومات قيمة جداً عن مصطلح “حديث المصعد Elevator pitch“.

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ما معنى ” حديث المصعد أو ال Elevator pitch ” ؟

– سنفرض أنه تصادف ووجدت شخص مهم ومناسب لك في مجال عملك وأُتيحت لك الفرصة للتعريف بنفسك أو لعرض منتج معين أو مهارة معينة

You then have only 30 to 60 seconds to showcase what you offer or introduce yourself and capture that person’s attention.

– وتم تسميته بحديث المصعد لأنك لو تصادف وقابلت شخص مهم في المصعد وكان أمامك الوقت ما بين إنتقال المصعد من الدور للدور الذي يليه بمعني

you have only about 30 to 60 seconds to introduce yourself and present your skills and services.

– يمكن أن نسمي حديث المصعد أيضًا برسالتك التسويقيه سواء لنفسك أو لمنتج تقوم بالتسويق له أو حتي خدماتك ومهاراتك إعتباراً إنها من

The services you offer.

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How do you prepare and deliver your elevator pitch?

1. Decide which products or skills you’ll offer. Then prepare several different ways to describe each service or skill.

2. When you meet someone, start with a greeting, and keep it brief—for example, “Hello.”

3. Introduce yourself. Your first name is enough; most people probably won’t care about or remember your full name at first. But if you can get their attention,

you can tell them more about yourself afterward.

4. If, for example, you have a well-known name and expect the person you’re speaking with to recognize it, you can give your full name. You can also associate your name with something

Whether it’s something familiar or unusual.

5- You don’t need to mention your position or job title at the beginning, since you can present that more effectively later.

6- Next, you can highlight your skills and services—those that are relevant to the person you’re speaking with. If you’re skilled in more than one area, present the ones that will capture

their attention and benefit them (focus on the value you can offer this person).

7- Then, explain exactly what you want from this person. They’re unlikely to be interested unless you offer a service or value that benefits them, for

example: “I’m Ahmed, a social media expert, and I can market your services through social media.”

8- Next, explain why they should choose you and your service over someone else. This is where you highlight your distinctive skills and strong experience,

and how what you offer will convince them.

9- Try to connect your experience and strengths to a service you provided to a well-known organization or company, or one that has a connection to this person, so you can really capture their attention.

لك ولخدماتك.

10- Finally, end your pitch by inviting future communication or a more in-depth conversation—for example, by offering your business card,

and asking for their preferred contact details, such as their business card or email address. Take the initiative and ask.

Try to arrange the earliest opportunity to connect, set up a meeting, or meet somewhere in person.

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ملاحظات مهمة :

– إكتب جملتك التسويقية دائماً حتى تستطيع صياغتها بأفضل وأقصر الجمل لكي تصبح واضحة و مفهومة.

– تدرّب دائماً علي الخطابات التي قمت بتحضيرها حتى تكون جاهزاً دايماً في أي وقت لو أُتيحت الفرصة.

– من الممكن أن يكون هذا الشخص مشغولا جداً أو ليس لديه حتي 5 ثواني لكي يسمعك، فلا تفرض نفسك عليه لأنه فعلاً ممكن أن يكون غير مستعد

In that case, prepare a short sentence that simply explains what you offer and how to contact you. Or, if they’re with someone else, you could

approach that person as an intermediary.

– تذكر دائماً أن هذه الجملة يمكن أن تفتح لك سبل وعلاقات قوية في المستقبل أو الوقت الحالي فلا تقلل من أهميتها.

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And finally, there is a saying:

” إن لم يستطع طفل ذو (6) سنوات أو يزيد من فهم فكرتك فاعلم أنها أقرب إلى عدم الفهم من باقي الناس”.