To stand out and win in the fierce competition with people working in your field, you need to identify what sets you apart and become known for that strength in the job market,

You can then market that strength in your field. That, in a nutshell, is what personal marketing means, or Personal Branding .

Personal marketing is your ability to stand out in the job market through a particular skill—and not stop there, but work to develop that skill and showcase it in a way that sets you apart from

others and builds a strong reputation for you, associating your name with that skill so that simply mentioning it brings to mind someone who excels in their field.

.

The importance of personal branding

.

1- كن نفسك

If you don’t have a brand or Brand قوي في سوق العمل فأنت بذلك تترك “سمعتك” في أيدي ما حولك، هم من يحددون شهرتك في مجال العمل وبماذا

known for—regardless of whether that’s truly what sets you apart or whether you have another skill you excel at and actually want to be known for in the job market. Personal branding

It will help you introduce yourself to others through the skill that sets you apart and shape what people say about you in the job market.

.

2- كن مميزاً

Each of us has something that sets us apart, but few of us know what it is. And even when we do, we don’t make the most of it to stand out in our field. Personal

branding will help you identify from the start what makes you unique, what you can do better than others, and what no one else can do quite like you—and the value you can bring.

في سوق العمل.

.

3. Better career opportunities

من أكثر الوسائل التي تساعدك علي إيجاد فرص عمل أو تدريب أو تعليم هي العلاقات الشخصية “Network” . بمعني أنه لو من حولك يعرفون

the field you’re interested in or the one you excel in, and you want to learn more about it, they’ll send you any educational opportunities they come across because you’ll be the first person who comes to mind in

This is where personal marketing comes in: it helps people learn who you are, what you do, what your interests are, and what opportunities you’re pursuing.

.

4. Stand out in a crowded job market

For every job you apply for, hundreds of other candidates will be competing for the same opportunity. You need to find a way to stand out from the competition and present yourself as the best and most suitable

person for the job. Personal marketing can help you secure that opportunity, as people tend to choose someone who is well known in their field and recognized as

outstanding in it. The remaining 20% depends on your ability and skills in acing the interview, as well as how effectively you market yourself in your résumé.

.

How to Build a Distinctive Personal Brand in the Job Market Your Personal Brand

To reach this stage, you need to go through several steps. The most important is identifying what sets you apart and recognizing your strengths. You can follow these steps:

1) Take a pen and paper and write down your key strengths or what sets you apart in your field.

2) Rank those strengths by priority and decide which one you most want to be known for in your line of work.

3) Assess your ability or skill in that area and decide whether you’re already the best at it or need training, education, and practice to develop it and become the best.

Keep in mind that to convince those around you of your skills and strengths and establish what sets you apart “Your Brand“ داخل ذهنهم، يجب أن تجيب علي الثلاث 

questions and share your answers with people:

– من أنت ؟

– ماذا تفعل ؟

– ما الذي يجعلك مختلف وكيف ستضيف قيمة ؟

.

After that stage, you need to learn how to market yourself, starting with your email and moving on to سيرتك الذاتية و Personal interviews, and also how to promote yourself

علي مواقع التواصل الإجتماعية و مواقع التوظيف وأشهرها طبعاً “لينكد ان” ، وأيضاً how to be ready for any job في مجال عملك.