Entrepreneurs sometimes make mistakes and follow strategies early in their ventures that they believe are the right moves—but in reality, these choices could bring

their projects to ruin. Here are a few of them. We hope you won’t repeat them.

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1- Staying under the radar until the last minute

يعتقد بعض رواد الأعمال The last thing a startup needs, it may seem, is for people to find out about it; there will be time to attract their attention later.

It seems easy enough: a little planning and marketing, and everything will be fine. It’s not difficult at all.

It is often believed that, in the early stages of a project, there is no time for distracting ideas. That is the time to make plans and carefully consider every step—not to take risks or venture into

the competitive arena and test the product. This distraction comes from customers: those who praise your product, those who point out its flaws, those who are frustrated with it, and so on.

It’s definitely not the right time!

Some founders also think it’s a bad idea to talk to other entrepreneurs or advisors because they might simply steal your ideas. They believe that

يمكن الاكتفاء بقراءة قصص لولادة أيّة شركة ناشئة، والاستماع إلى مقابلات مع مؤسسي الأعمال المشهورين، على الرغم أنهم لو فعلوا ذلك لوجدوا  

they all have one thing in common: they had a mentor, advisor, or consultant, and they all made a point of validating their ideas.

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2- Waiting for the perfect moment

It will never come! Yes, that moment you keep putting off will never arrive. You won’t create a flawless product with no drawbacks, or a product or service that appeals to everyone and that everyone buys

and loves. That has never happened with any company anywhere in the world.

Look around you. Companies around the world—both startups and established businesses—don’t wait until a product is completely free of flaws before launching it. For

example, Microsoft: is its operating system perfect and bug-free every time it releases a new version? So why does it keep developing and releasing newer, better versions to address previous flaws?

أحدث وأفضل لتلافي العيوب السابقة؟!

And if this logic were true, and all those products were perfect from the moment they launched, what would be the point of a website likeUserVoice ،

which cares about what users think المستخدمين!

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3- Not paying attention to questions from prospective customers

سنفترض أن Customer Using your product will save them 45 minutes a day. Assuming their time is worth just 20 Egyptian pounds per hour, and they work no more than

In twenty days a week, they would save about £300 by the end of the month. The product certainly seems to make money, so the customer will definitely buy it.

But financial decisions aren’t made that simply—not with such cool-headed rationality, and not by applying only the most basic principles of mathematics. Ask, then ask again, and again.

Ask this question, and don’t underestimate it: “Would you buy my product at this price?” You need to ask, investigate, research, and directly assess whether people are willing to buy.

من عدمه.

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4- Cutting corners and taking the easy way out

Don’t think that simply building a startup means you’ve done your part and it’s time to relax! Yes, building a startup, planning, and so on are among the early stages, but it is

difficult. You should know, though, that what lies ahead will take even more effort and hard work.

Look at leading business founders. Look at how many hours they work each week. You’ll find that their example inspires you to become more passionate and engaged in your work. Which of them hasn’t

He wakes up at 2 a.m., alarmed by unfinished work. Who said he needed to get plenty of sleep? Yes, rest is important—but in moderation.

وليس بإفراط.

Take Bill Gates, for example. Do you think he didn’t work steadily and consistently? Did Bill Gates have lots of hobbies to fill his free time? Did he even have

any free time? Maybe he did, but he never neglected his work. Look at Mark Zuckerberg and how he was tied to his computer, taking it with him wherever

he went, and the blogger Tim Ferris who achieved the highest number of Sales books simply by writing them and then promoting them.

What they all had in common was that the company consumed their thoughts and attention. They certainly had other interests, but they were good at making the most of

every second of their time.

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In fact, none of these founders lived a balanced, healthy life—we agree. But look at them now: they’ll enjoy the fruits of their success for the rest of

their lives, and they’ll never tire of it. Give your project more attention so you can savor success just like they do—and it will happen. Every action has a reaction.