Any successful social movement or major change requires three distinct leadership roles: first, the mobilizer; then, the creative and innovative leader; and finally,

the coordination leader—the conductor of the orchestra—according to organizational change expert Julie Battilana.

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Between mobilization, creativity, and coordination lies a path that leads to change.

To understand the roles that can be engaged to bring about social change, it is essential to take a close look at the history of successful social movements,

where we can see moments when those responsible for mobilizing change had a real impact on society, alongside the emergence of leaders

who were innovators, idea generators, and creative thinkers, as well as those responsible for organizing and coordinating efforts to bring about the desired change, according to social expert

Patilana.

For their part, Harvard Business School professor Joseph Wilson and Alan L. Gleitman, professor of social innovation at the Kennedy School,

at Harvard University have spent more than a decade studying and researching ways to identify the types of organizations and individuals responsible for carrying out

Changes that diverge from the norms adopted by their communities—though history offers examples of highly influential individuals, they rarely bring about change on their own.

According to social science experts, individual leaders do not change society on their own.

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القائد الأول

Let’s begin with the first type of leadership needed to bring about any significant social change: the public agitator, who gives voice to social grievances and helps

spread awareness of them, while also rallying diverse groups of people who share a desire for change. In an educational paper written by Patilana in

2015 بعنوان” القوة والتأثير بالمجتمع” باعتبار أن التظاهر أمر غير مقبول في الوقت الراهن لذلك فإن القائم بدور حشد الآخرين في احتياج إلى

to foster communication and solidarity through shared actions, ensuring collective participation in support of grievances and preventing them from being seen as alien or irrelevant to society.

One real-world example is the warning raised by marine biologist Rachel Carson in 1950 about pesticides and the dangers they posed,

and her efforts to broaden knowledge and awareness of this important environmental health issue. Another example is U.S. President Donald Trump’s efforts to mobilize citizens and rally them around

شعار يردد قول” اجعلوا أمريكا عظيمة مرة أخرى” .

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القائد الثاني

Leader The innovator—the creative force—is the second type of leadership required: responsible for driving progress by creating solutions and addressing grievances. This means it is necessary to

expect to encounter dead ends while continuing to search for alternative routes, ensuring that these alternatives are supported by sound rationale and approaches that encourage more

participation from individuals and groups, as well as support for these innovative alternative plans from major institutions and organizations.

Here, the specialist Batilana argues that without leaders who can envision and create a compelling path to innovation, a movement seeking change will go no further than

the agitation stage—and will inevitably die out in the end.

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The Third and Final Leader

The orchestra conductor is the third leadership role that should be established in social movements. This leader is responsible for communicating and spreading innovative solutions and continually developing strategies

for the best ways to reach and work with people, both inside and outside the movement driving change.

Those responsible for coordination also often need to tailor their messages to the interests of the various groups they are trying to persuade to embrace change.

The social change expert adds that agitation without innovation—or expressing grievances without creating alternatives to the existing conditions that are worsening the problem—will not be enough.

Without cohesive ideas and alternative plans, the desired impact and change cannot be achieved.

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Behind-the-Scenes Heroes

After years of research and study, academics Joseph Wilson, a business management expert, and Alan L. Gletzman, a social innovation expert, together with community expert

Julie Battilana concluded that all three roles necessarily involve rallying around an issue, communicating about it, organizing around it, and ultimately evaluating it. They also found

that specialists need to overcome potential pitfalls by identifying them while performing any of the three leadership roles.

This can be done by consistently assessing developments and emerging changes, and by understanding individual motivations and sources of power. Power may come from experts

in any field, or perhaps from close contacts such as family members, friends, coworkers, or universities.

This led academics to a relevant conclusion about leaders and their role in harnessing diverse sources of power as highly influential motives and catalysts for

achieving the desired radical changes.

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Research has also examined those working behind the scenes, whose role is crucial to the resilience of successful social movements. These movements are filled with

many unsung heroes who have played key roles in mobilization, innovation, or organization, while no one knew they were there or even knew their identities.

Some of them spent their lives seeking change and trying to bring it about, without living to witness that moment themselves, in

نهاية المطاف.