Emotional marketing… Have you heard of it before?

قد تقول لشخص: “لماذا اشتريت ذلك القميص؟” 

They might reply, “Because I loved it—I liked the color!”

That positive feeling inspired them to go ahead and buy the shirt. In other words, their decision to buy

the shirt was driven by their emotions. Now, I’d “love” to ask you: How many people have you met who said they bought a product because of how it made them feel?!

A lot, isn’t it?!

These are among the key points and reasons why buying and selling decisions rely heavily

on a field studied by psychology: emotions and their impact on people’s lives.

So, what is emotional marketing?

 التسويق العاطفي هو استخدام العاطفة بشكل أساسي من أجل جذب انتباه الجمهور، وإقناعه ودفعه لمشاركة

المنتج وشراءه، أي أن الهدف الرئيسي لهذا النوع من Marketing هو استغلال العامل النفسي للشخص لصالح

the company and its product.

Alongside email marketing andprogrammatic advertising يعد التسويق بالعواطف من أهم المجالات الرائجة

For the New Year 2021 والتي ستشهد تطورًا ونموًا كبيرًا.

.

Why should we use emotional marketing?

هناك الكثير من الأسباب التي توجب علينا التعمق في فهم أساليب Emotional Marketing وكيف نستغله لصالحك

to attract more audiences. Some of the most important reasons include:

.

Emotional marketing creates great first impressions:

They say first impressions make the strongest impact. If you see a product presented poorly, your reaction will be

negative—even if the product itself is actually good.

ما يفعله Emotional Marketing هنا هو إعطاء الانطباع الأول والقوة اللازمة ليكون لدى الجمهور ذلك الدافع

للإعجاب أو حتى المشاركة والشراء. 

Emotional marketing helps people make decisions with their hearts. Purchases driven by people’s love for a product are among the most trusted and powerful ways to

الناس للمنتج من أوثق وأكثر الطرق قوة، لأنها تسهل عمليات الشراء وتقلل من Bounce Rate، والأهم من هذا

It also encourages repeat purchases from the same company, increasing brand loyalty.

.

Emotional Marketing Strategies

There are several ways to market your business through emotion. You can combine and use the following strategies.

To evoke all kinds of emotions:

.

1. اعرف جمهورك

Before using any type of Types of Marketing And before planning marketing campaigns, you should start with a very important step:

knowing who your advertising campaigns are aimed at.

This is even more important in emotional marketing, because the feelings of joy and happiness experienced by teenagers are certainly not

the same as those experienced by adults, and the reasons that motivate men are not the same as those that influence women.

So before deciding which emotion to use in your marketing, do some in-depth research.

حول Target audience.

.

2. Use the Right Colors

Have you ever heard of color psychology Colors? Have you ever wondered why some restaurants use certain colors rather than others?

And why are gyms mostly painted in (relatively) bright colors?

Color has an incredible effect on feelings and emotions. It may seem like a simple strategy, but it has

A bigger impact than you think.

For example, red evokes strong emotions such as love, excitement, and joy. At Coca-Cola, red conveys energy

and positivity, which are consistently associated with the brand in the minds of the public.

.

3. Connect your product to a story

People love hearing stories, whether they’re real or fictional. Storytelling is a natural way to connect

مع جمهورك.

Many Brands Today, stories are used to increase audience engagement and strengthen the connection

between a product and its customer.

For example, you could share someone’s story about how they benefited from an online course they took from you, and how it took them from one situation

to another. This can have a powerful impact on your audience and will certainly draw attention to your product, whatever it may be.

.

4. Build a Small Community

Using Emotional Marketing لتأسيس مجتمع حول علامتك التجارية سيؤدي لزيادة شهرة العلامة تحت تأثير

Several different psychological triggers can create a sense of loyalty through feelings of camaraderie, acceptance, and excitement.

For your brand.

تقوم TOMS TOMS does a great job of creating this sense of community. When you buy a pair of shoes from the brand

TOMS, you’re not only helping someone in need—you’re also joining the TOMS community.

This is one of the best and smartest ways to use a sense of community to market a brand.

.

5. اهتم بالصور

Some use emotional marketing to tap into the feelings we’re experiencing in the moment—for example, using happiness to encourage people to buy

products that are psychologically associated with joy and pleasure.

While some companies tend to evoke and create these emotions among their audiences to achieve their business goals.

One of the best examples is using a striking image (or video) with polished design to stir the audience’s emotions.

We all know the impact visuals have on people and the significant role they play in shaping decisions and preferences.

تستخدم العلامات التجارية مثل Old Spice “الصورة المثالية” بتصاميم مذهلة لصالحها عند تسويق منتجات

in the personal care category. This is just one of many examples you might come across every day.

دون أن تشعر.

We’ve certainly fallen into the emotional marketing trap without realizing it. It may have influenced our decisions.

بشكلٍ أو بآخر.

It’s time to use this trap to our advantage and in favor of our products—and to strengthen our relationship with our audience.