Designing a School Management Platform That Meets the National eLearning Center’s Standards
29 August، 2021
Designing a Distance Learning Website That Meets the National eLearning Center’s Standards
29 August، 2021
Have you realized the importance of taking care of your website? Let’s continue exploring the features of a successful website.
You can read Part 1 at the following link.
مواصفات موقع الويب الناجح – ج1
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11. The homepage includes an introductory video.
Video is an engaging format that’s widely consumed online, so you should include
an introductory video about the website or yourself that provides more information or explains the nature of your business.
It’s best to appear in the video yourself, since people connect more with people than with things. Keep it short
—ideally no longer than 1 to 3 minutes. Its purpose is to introduce, inform, and engage.
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12- يتضمن مربع للاشتراك في النشرة البريدية للموقع newsletter
Encouraging potential customers to sign up for your business’s newsletter is a smart strategy that can help you
On كسب عملاء reach future customers, but your website must be ready and equipped to support this.
Make sure to do this, and always keep the unsubscribe option visible so users can trust you and know that
their subscription is entirely voluntary. Get ready to generate leads They can become
real customers once they learn more about you.
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13. Products are displayed in a separate, clearly visible tab on the homepage.
If your website is intended to showcase your products and services, present them in a smart,
user-friendly way.
Try grouping your products by type under a tab or main menu that customers can access
with a single click.
Then try to provide a distinctive, accurate, and concise description of each product or service to help customers learn more
about it and discover how it can help them, increasing the likelihood that they’ll make a purchase.
Try linking this page directly to the checkout page so customers don’t feel distracted
and abandon their purchase or lose sight of their goal.
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14- يستعمل صفحة دفع Checkout that’s easy to use and understand
This page is extremely important because it serves as the gateway to winning a genuine conversion and getting
the customer to buy from you.
How many websites have you visited to make a purchase, only to run into all kinds of difficulties—slow loading, trouble understanding the form fields if they’re in a foreign language, or payment methods that aren’t available in your city or country? The process can be complicated, and so on.
It’s important to make this page available in Arabic if you have Arabic-speaking customers, and in English or other languages
as well. It’s a preferred and smart option.
أيضاً وهو خيار مفضل وذكي.
Try not to ask users for too many fields—only the financial and personal information you need to charge them,
and for the financial institution that issued the customer’s credit card or their chosen payment method to verify the payment.
الدفع المتاحة.
It’s essential to offer more than one payment method so customers have multiple ways to buy from you.
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15- The website’s colors reflect the brand’s visual identity
We’ve discussed this tip and its benefits, but here we’ll talk about colors in general. Overall, the colors of your
website, its overall look, fields, graphics, and interactive interfaces should clearly reflect your brand identity,
making it easier for people to recognize.
This directly affects your brand’s recognition, reputation in the market, and the trust customers place in it.
Because if a customer mistakes you for a website منافس they may buy from it thinking they’ve bought from you.
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16- Includes a tab linking to the blog, if there is one
These days, having a Blog أو Blog is essential for doing business. It’s a great tool for providing more
information about you and your company, helping educate your audience and increase their awareness of your business—which helps it grow quickly.
throughout the purchasing process and journey.
If you have a blog, it should be accessible from one of the main navigation tabs at the top of your website, so
customers can visit it whenever they like. Add a small feature highlighting your latest posts to increase traffic to your
blog, attract more customers, and establish it as a trusted resource in the market.
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17- Includes buttons linking to the company’s social media accounts
Social media It’s one of the gateways that can bring in many customers.
والعملاء.
That’s why your homepage should include buttons linking customers to follow you on social media
Get in touch with them and ask them to subscribe, comment, like, and follow for the latest updates.
Plan your social media strategy carefully and add links to your website page to provide more information
about you, your brand, and your services to customers.
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18- A successful website features customer testimonials about the company’s services
There’s no doubt that when customers hear testimonials from others who have bought from you before, they feel more
confident about doing business with you, and are more likely to buy from you.
Customers trust other customers, even if they don’t know them, because they’re in the same position and have nothing to gain by misleading them—they won’t just be
It’s just advertising, overall.
حاول أن تستفيد من قوة وتأثير الدليل الاجتماعي أو Social Proof وضع آراء الناس عن منتجاتك وأفسح
people the opportunity to write ريفيو Review on your website about what they think of you and your company in general. This is a smart strategy
that gives your website all the qualities of a successful website.
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19- Provides information about the company’s location, branches, address, contact methods, and phone numbers
When customers become more interested in and impressed by your website’s design and appeal, they may want to visit your company in person,
learn about your branches and their addresses, or contact you by phone or through social media.
All of this information should be on your website. Include your address and a small map, and list your official
business days and hours, phone numbers, email addresses, social media pages, or a mailing address
so customers can get in touch with you more easily.
These are essential to building successful relationships with your customers, so make sure to focus on them.
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20- يحتوي الموقع على قسم للأسئلة الشائعة Frequently Asked Questions
This is important too: customers may not want to contact you directly, or may not have time to do so. In cases like these,
it’s helpful if they can find a section where they can read answers to the questions customers ask most
often.
Add short, concise articles in an engaging style that reflects your brand identity. Include the question, and always think about how
a customer or visitor might phrase it, so they can find the answer as quickly as possible…
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21. It’s a good idea to have a dedicated complaints channel where dissatisfied customers can submit their complaints directly.
This idea may not be very common, and it could be part of your support and help section or customer communication tools,
but trust me: if you set up a dedicated space where customers can send you complaints (such as a complaints chat or messaging feature,
or even a hotline), it would be a great addition and could give you a competitive advantage over other
companies in the market.
As you know, the more ready you are to respond when a customer is upset, the more you can
earn their loyalty and commitment to you and your brand—so make the most of that.
