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من المنطقي أن يكون هدفك الحصول على great customer reviews إزاء أي منتج أو خدمة أو تطبيق تقدمه.
But how can you achieve that? Is it easy to satisfy most customers?
In fact, word-of-mouth advertising outperforms all other types of advertising.
When it comes to generating new business, every good marketer knows this.
When your current or prospective customers hear from others who have worked with you, it creates a perception
that influences their decision-making—an impact that ordinary ads can never achieve.
في عالمنا الرقمي اليوم تعد customer reviews, ratings, and feedback هي الكلمة المنطوقة التي يبحث الناس
They learn from them and base their purchasing decisions on them.
When positive comments about a company’s products spread, they can lead to huge sales. Conversely,
negative reviews and ratings can cause a noticeable drop in sales and damage the company’s reputation.
Fortunately, positive customer reviews aren’t earned simply by having your products available in the online marketplace.
There are specific tactics you can use to ensure customer satisfaction and, in turn, earn positive reviews.
Why do people care about online reviews and ratings?
There are usually four reasons why people look for reviews online:
- To get social proof (evidence from a community of customers who have used the product or service).
- To learn more about the product they want to buy.
- To reduce the likelihood of making a bad or unsuitable purchase.
- To get a better understanding of the product’s advantages and disadvantages, or its weak points.
From the above, you can see that the main goal here is to get positive reviews and use them to increase
Your sales and brand growth online.
There are five ways you can get positive customer reviews.
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Ways to Get Great Customer Reviews
Request Reviews Across a Variety of Platforms
The first step to getting great customer reviews and feedback is to make it easy, so your customers can
do it with ease.
The more effort a review or rating requires from a customer, the less likely they are to devote some
of their time to leaving the comment or feedback you’re eager to hear.
Social media, review sites, and third-party rating platforms are great places to help
build a positive reputation for your company, products, and services.
The most important and effective platforms are:
- LinkedIn recommendations.
- Your Facebook page.
-إنستقرام.
–Manta.
- YouTube: Create videos and ask viewers to leave reviews.
- Google, using the Google My Business feature.
–Yelp, add your business and ask customers for reviews, comments, and feedback.
–Yellowpages مثل Yelp وهو النموذج الرقمي لدليل الهاتف الذي كان يستخدمه الناس قديمًا.
–Four Square للعلامات التجارية في مجال الضيافة.
تطبيق Better Business Bureau, request reviews for your business through it if you’re in the United States
or Canada or Mexico.
BBBs work toward a trustworthy marketplace by upholding standards for trustworthy advertising, verifying claims, and exposing
fraud targeting consumers and businesses, while providing consumers with information before they buy products and services.
In addition, there are many review and rating sites specializing in different industries
that can be effective for getting great customer reviews.
ومن الأمثلة على ذلك Trip Advisor: in the travel industry.
The key to all these platforms is to keep them simple and avoid unnecessary complexity, then ask for feedback.
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Make the Most of Your Website
Your website is a great tool for getting excellent customer reviews, so you should develop your pages
and blog to make it quick and easy for visitors to leave comments and share their opinions.
You should also create a clear plan for all your social media channels and make sure you
optimize your website for mobile devices.
If you have an e-commerce website, you may want to add a live chat option so you can receive customer feedback
Instantly—this will, of course, appeal to people who think, “I want everything now.”
It will also provide added value by reducing the time it takes to interact with and respond to customers, thereby enhancing
your customer service.
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Ask for Reviews and Ratings in Your Emails
If inbound marketing is part of your plan, you’ll have excellent platforms for asking customers for feedback.
Send your customer a short email after they make a purchase asking for a review, and you’ll get more honest feedback
because people feel as though they’re communicating with you face to face.
On the other hand, this can help you increase sales or make any necessary changes if you notice
negative comments in the responses.
If you’d rather not ask for a review and would like people to share their ideas, you can add a link to an online
survey. Surveys are easy to set up, and the data can be analyzed efficiently and accurately.
A questionnaire lets you choose what information you want to collect, giving you the opportunity
to learn more about your customers.
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Incentivize the Review Process
If you’re not getting as many reviews or ratings as you’d like, or you simply want to reward your customers,
consider adding incentives to the process.
Everyone values their time, so give them a reason to leave a review by offering incentives such as
discounts, coupons, gift cards, or contest entries. These can motivate customers and boost your sales,
bringing them back to shop again.
على سبيل المثال يحفز متجر Birchbox عملاءه على ترك التعليقات من خلال تقديم نقاط Birch التي
are based on customer loyalty.
Since 2010, their brand has grown from a modest beauty products startup
إلى المرتبة السادسة بين أكثر صناديق الاشتراك الشهرية شعبية في العالم. ويُقصد بـ Subscription box أنه
a monthly box containing a selection of products delivered to subscribers.
In this success story, incentives for reviewing and rating products played a role in driving
customer loyalty.
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Ask for Reviews at the Right Time
Requesting reviews at the right time will help you get more out of the process while improving customer
service at the same time.
Whether on social media, your website, or in emails,
timing always matters.
The last thing you want is to upset someone at the wrong moment, only for it to result in a review
or rating that others can see.
Great times to ask for a review include:
- After a customer has had a positive interaction with your brand.
- After they reorder a product.
- If they mention or tag your company or product on social media.
- If they spent a good amount of time browsing your website.
- If they referred new customers to you.
- The idea is to reach out when they’re feeling good, so they can reflect that feeling in their review or rating.
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أفكار أخيرة
There’s no perfect formula for getting great customer reviews. But if you follow the tactics mentioned
above, you’ll be more successful more often.
And if you want to prioritize reviews and ratings, make sure to assign some team members to
The task and allow them to set aside enough time to get it done.
Once the strategy is in place, execute it and keep moving forward until you have a process across
Multiple ways to get reviews across a range of different platforms.
