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How to Improve Your Marketing Plan Using Customer Data
7 July، 2021
WhatsApp marketing is a type of conversational marketing that promotes a brand
through WhatsApp, a channel that can help brands reach
a vast audience, build strong customer relationships, andIncrease sales.
WhatsApp is the world’s most popular messaging platform. In 2020, its audience grew to 2 billion
monthly active users, making it an essential marketing channel for businesses looking to connect with audiences in countries
emerging markets—for example, WhatsApp has 340 million monthly users in India and around 100 million in
Brazil. However, it’s also an excellent choice for promotions in the U.S. market, where 68 million
Americans use WhatsApp at least once a month.
WhatsApp marketing lets you stay connected with your customers, as more than half of WhatsApp users
check their messages in the app every day. Better yet, you can be sure they’ll receive your
offers, since text messages have a 98% open rate.
The final point is that your customers love this communication channel. They trust brands that use
chat apps more, with 53% of people saying they would buy from businesses they can reach
عبر الدردشة.
In fact, there are more and more reasons to include WhatsApp in your marketing strategy.
Follow along as we explore them in this article.
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Benefits of Using WhatsApp to Promote Your Business
Deeper Customer Relationships
More than 55% of people feel more connected to a brand when they communicate with it through messaging apps
or chat, making WhatsApp marketing an ideal strategy for building long-term, meaningful relationships with customers,
Maintaining this kind of connection and relationship also helps brands reduce costs, because the process of
retaining customers costs 5 to 25 times less than acquiring a new customer.
WhatsApp gives organizations and businesses a powerful range of opportunities to personalize their messages for customers. For
example, you can send customers welcome messages, special offers, birthday greetings, and more. This approach
keeps customers more engaged with the brand, with more than 70% of consumers saying that they
They only engage with personalized marketing messages.
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Higher conversion rates
Choosing the ideal channel for your initial customer outreach is essential, as people may be put off by phone calls
when they can’t be reached by email or social media.
This is where WhatsApp can be especially useful for achieving your sales goals. Companies say that customers responded to
40% of the messages they sent them via WhatsApp.
Even better, messaging or chat drives conversions. Specifically, messaging can lead to
Following the initial contact with a prospect can increase the conversion rate by 112.6%.
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مبيعات أفضل
WhatsApp marketing works like a magic wand for your sales. A simple trick—adding
a WhatsApp phone number to your website—can increase sales by 27%.
The ability to reach any brand through any messaging app alone seems to inspire trust among potential
customers, with at least 66% feeling more optimistic about buying from a company that is active on
messaging apps.
Even better, you can treat WhatsApp as a standalone sales channel for your business, especially as more people are choosing to
buy through messaging apps. Nearly 60% of consumers believe they will use messaging apps
more often to make purchases in the future.
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Lower Marketing Costs
WhatsApp remains an affordable marketing channel, making the platform appealing to small businesses. All you need
to get started is to install the app and connect to the internet.
At the same time, the chances of your message reaching a customer are very high. On average, users check
WhatsApp more than 23 times a day.
Therefore, WhatsApp marketing drives more conversions and boosts sales, while also helping you build relationships
with customers that run deep—all at virtually no marketing cost.
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Tips for Creating a Successful WhatsApp Marketing Strategy
1. Define your goals and key performance indicators
To get started with a WhatsApp marketing strategy, define your marketing goals. This step will help you focus on meaningful activities and rule out what’s unnecessary.
- Start by reviewing your marketing funnel and identifying its weak points.
-Consider which business goals you can pursue with a WhatsApp marketing strategy.
-Identify the key performance indicators (KPIs) that will help you determine whether you’ve achieved those goals.
For example, if your business is struggling to retain customers, you can address this by sending promotional messages via
WhatsApp. In that case, your KPIs might include click-through rate, engagement, and customer
retention rate.
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2. Define your target audience
Knowing your target audience is the foundation of all your marketing efforts and determines how successful they are. You can try several approaches.
To identify your target audience, the traditional approach is to create a customer profile. Another approach is to
use Jobs to Be Done (JTBD) theory, which involves identifying
all customer needs, categorizing, capturing, and organizing them. If you decide to use this approach, ask yourself these questions:
- Why do people use your product?
- What value do they want to get from it?
What outcomes are they trying to achieve?
Whatever approach you choose, avoid guesswork and assumptions. Instead, research your audience. To get started, use
Jobs to Be Done (JTBD) theory and interview 10 to 15 of your current customers
who have made a purchase recently.
To build a customer profile, you can run surveys on social media and add data from
Google Analytics, your CRM, Facebook, Google Ads, and so on. These tools will help you
in defining the demographic and geographic characteristics of your ideal customers.
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3. Get WhatsApp Business
To meet the needs of small and large businesses, WhatsApp launched a standalone app called WhatsApp Business,
WhatsApp Business)، والذي يحتوي على بعض الميزات الإضافية المفيدة مثل:
- A business profile with essential information: your address, business description, email address, and website.
- Catalog: a virtual showcase for your products.
-Organize your customer conversations. For example, you can categorize them by sales funnel stage.
-Use quick, automated replies to stay in touch with customers and answer their questions instantly.
-Track message statistics: sent, delivered, received, and read.
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4. Create a Brand Personality
People prefer communicating with other people rather than with entities, organizations, or companies. Therefore,
to market successfully on WhatsApp, you need to create a personality for your brand. Brand personality is
A set of traits, attitudes, and values shared by your brand.
Do you know today’s business market leaders? Each one certainly has a brand personality. For example,
Apple seems creative and sophisticated, while Fanta is fun and easygoing, and Nike is passionate and strong. Your brand may
also have some of these traits, so try to explore them—especially the most important ones, as they will shape this personality
and form the basis of your tone of voice and communication style with potential customers on WhatsApp.
It’s important to create the feeling that your customers are interacting with a person, so try using someone’s name as a sign-off. It
It creates a better impression than the company name.
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5. Build a contact list
If you’re going to use WhatsApp for more than just customer support, you’ll need a contact list,
The best way to get a new contact is to use sign-up forms (forms that customers fill out),
Place them on different pages of your website and offer something appealing (a lead magnet), such as an e-book
أو خصم ما.
Consider looking for sign-up forms that let subscribers choose where they want to receive updates, for example
Via email, WhatsApp, Messenger, and more, this step lets you communicate with customers through
their preferred channels. In turn, this approach increases engagement and boosts conversions.
Remember to segment your audience and send campaigns to specific target groups. This
makes your messages relevant to the people receiving them.
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6. Design Your Messages Professionally
WhatsApp messages have impressive open rates compared with other channels. However, if you send irrelevant content
If it’s poorly produced, your marketing on this channel will be ineffective.
Start by identifying your key topics and the messages you want to communicate. Try not to limit yourself to promotional messages
only; remember to offer something that entertains and educates your audience. Keep your messages short and engaging, as people often check
WhatsApp on the go and don’t have time to read long messages.
Enhance your messages with multimedia files such as videos, animations, or images. Emojis
are also suitable for WhatsApp marketing. If you want to use them, choose smiley faces or people rather than
Commercial in nature.
Another point to consider is your messaging frequency. If you bombard readers with a message every hour, you’re likely to
annoy them and turn them off your brand. It’s best to follow the common practice of sending 5 to 10
messages per week.
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7. Provide Excellent Customer Service
Most customers use messaging or chat apps to get support from brands, with 59% believing
of people receive faster responses through messaging apps, and 50% find better advice and care through
these communication channels. This is where WhatsApp marketing can help.
WhatsApp lets your brand receive inquiries instantly and provide customers with direct support. This becomes
a crucial advantage, given that 28% of customers expect help within an hour,
and 18% expect an immediate response.
Keeping up this pace may seem challenging, but WhatsApp lets you provide customer support around the clock. All you need
It involves using a chatbot and training it with a set of sample questions and answers. This approach may help you
reduce customer support costs by 30%.
Ultimately, creating a WhatsApp marketing strategy can be summed up as setting goals and getting to know
your audience, providing great content, and building strong relationships with your customers.
Now it’s your turn to start using WhatsApp for marketing. It offers promising opportunities that are waiting for
من يستغلها!
WhatsApp marketing ideas and examples
WhatsApp marketing is all about building relationships with your audience and providing value. However, there’s room for creativity
In these circumstances, let’s take a look at WhatsApp campaigns from businesses of all kinds and get a dose
of inspiration for promoting your brand.
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Netflix: Personalized recommendations
أطلقت Netflix هذه الحملة في يناير 2017 في الهند – أكبر أسواق WhatsApp. شاهد المستخدمون ، الذين
تم تثبيت نتفلكس و واتساب على هواتفهم الذكية ، إذا نقر أحد الأشخاص على “أنا موجود” ، فسيبدأ في تلقي
messages about their account and TV shows, as well as movie recommendations. Six months after Netflix offered the same opportunity
to its users in the UK.
The trick was to keep engaging with customers even after they canceled their Netflix subscriptions. Ads
and reminders about new shows prompted recipients to resubscribe to the streaming platform.
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Adidas: Addressing audience concerns
Sportswear brand Adidas used WhatsApp as part of its new shoe promotion campaign. The brand
التجارية التركيز على جمهور ضيق – لاعبي كرة القدم الهواة – ومساعدتهم على معالجة مشكلتهم المحددة.
Soccer teams often run into problems. Some players may drop out at the last minute before a match,
and there may be no replacement. Adidas offered to find a substitute via WhatsApp. All you have to do is send
Send a message to the WhatsApp hotline and share the key details about the match. In return, it will send
an Adidas top-flight football player to your game.
Although the campaign ran for just six days and targeted a specific audience, it achieved impressive results.
In particular, Adidas generated plenty of buzz across football media and retail websites
and blogs, among others.
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4 WhatsApp Marketing Tips
Create Broadcast Lists
In short, a broadcast list is a group of recipients. Contacts can’t see one another
some people and receive your messages separately, making them similar to segments in your mailing lists.
These distinctive features make broadcast lists ideal for sending relevant campaigns. For example,
you can group all your VIP customers into one list and send them exclusive offers, or ask existing customers for referrals
, and so on. Use this feature to retain and engage your audience.
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Use Group Chats
At first glance, the previous feature may seem similar, but there is a difference. Unlike broadcast lists,
group chats let members see one another and share their opinions with the entire group.
Therefore, group chats can be useful if you want to encourage discussions among your customers. For
example, you can set up a group to warm up participants before an offline event or webinar.
عبر الإنترنت.
Another use case is when your customers make purchasing decisions as a group. This is common for companies with complex, high-cost products,
such as IT solutions and industrial equipment, and so on. However,
بائعي السلع الاستهلاكية قد يستفيدون من هذه الأداة أيضًا
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Use WhatsApp Status
If you’re familiar with Facebook or Instagram Stories, WhatsApp Status may be useful to you too. It lets you
This feature lets you share text and multimedia files with all your contacts and receive
their feedback. While posting an update, you can also share it on Facebook. The status disappears within 24 hours.
In Instagram marketing, Stories are one of the most effective tools, and WhatsApp Status works well
too. You can use it to share special offers, product updates, promo codes, and more. For
example, you can run a one-day flash sale exclusively for WhatsApp users.
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Create a Product Catalog
In 2019, WhatsApp launched product catalogs that let you showcase your products. This feature has potential
كبيرة – حتى Instagram أطلق الأداة المماثلة التي تسمى متجر Instagram.
You can add up to 500 items to your WhatsApp product catalog. Your customers may browse
this catalog and share links to certain products or ask you questions about them. You can also send
catalog items to WhatsApp users or share a link to the full catalog anywhere online.
Catalogs are especially useful for small businesses or aspiring entrepreneurs who don’t have websites.
