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لننظر إلى Brand الشخصية على أنها مسار طويل من الخطوات، مع كل خطوة تضع لبنة في البناء
With every new brick, the foundation becomes stronger and more resilient, and your personal brand flourishes. In the following sections, we’ll discuss
in detail the steps to building a personal brand, from the very beginning through to mastery, while keeping in mind
that goals and details differ from person to person.
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1. Organize your ideas and define the brand’s “vision”
As with companies, personal brands are built on leveraging the uniqueness and authenticity of their owners’ personalities
and what makes your contribution unique. That’s why it’s important to understand who you are today and the person you want to become in
the future—a question many people grapple with as they struggle to find the right answers about themselves.
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A. Identify your values, passions, and key traits
-القيم
The best decisions you make in life are usually aligned with your values. For example, your most important values might be:
family, friends, or social connections—or perhaps ambition, intelligence, or volunteering. For instance, when deciding
whether to take a new job, you’ll reflect on your values and ask yourself which decision is best
What about family, ambition, and the other values you have?
When identifying your values, it’s important to think about the people and feelings that make you happiest. Often, you’ll
find your values there. Rank them by priority so you can make the right decision when faced with a difficult choice,
such as choosing between family and ambition. Your personal brand and the future you envision for yourself are
about your happiness in life before they’re about advancing your career.
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-الشغف
The second thing you need to know is what you’re passionate about—what interests you and motivates you to work. For example, you might
Your passion may be travel, technology, or sports. Combined with your values, it will give you a clearer picture of where
you want to be in the future. For example, someone who is passionate about travel and values spending time with family
would be happy in a role that involves travel, as long as it leaves enough time to spend
مع العائلة.
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- Personal traits
Identifying your traits helps you understand which qualities you need to change, so you can keep them in mind as you build your
personal brand. For example, if you are introverted and aspire to a career in a different culture or country,
you need to start trying new things to change this trait.
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B. Answer the question: Where do you want to be?
Discuss your earlier findings with people close to you, such as family and friends, to make sure they aren’t biased
and to uncover any blind spots. Ask them how they see your passions, personality traits, and values, as their views may differ from yours or confirm what you’ve found.
Then define the ultimate goal you want to achieve.
You may aspire to become a customer service executive at a telecommunications company, but you won’t get there
overnight. You’ll need to take a step back and identify your next steps.
What comes next? Before becoming a Customer Service Executive, you’ll be responsible for the customer service team.، وقبل ذلك قد
You may become a Customer Service Manager at one of the branches, after first working as a Customer Service Representative.
More than one path may lead to your ultimate goal, so you can map out several paths and prioritize them to determine
which one appeals to you most and is most likely to help you achieve your ultimate ambition.
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C. Draw inspiration from others’ experiences
You don’t need to reinvent the wheel. Watch, learn, and emulate what others are doing so you don’t have to start from scratch.
Make a list of the leading figures in your field who inspire you, and take a closer look at their lives to develop a
comprehensive picture of their successes, failures, and challenges. For example, you might discover that someone is very successful in
their career but struggles with problems in their personal life.
Choose the people most like you, whose outlook on life aligns with yours. Then learn about the path they took to
get where they are today. This will give you insight into how they achieved their goals, which you can compare with
The path you chose in the previous steps.
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2. Identify your target audience
Trying to grab everyone’s attention is one of the biggest mistakes new personal brands make, because it’s not
realistic to please everyone. In this case, it’s better to invest your time and effort in جذب الجمهور المستهدف
For your brand.
Think of it as a game of darts: every time you hit the board, you score some points, but
if you hit the bullseye, you score the most. Broadly speaking, audiences fall into three segments
Your target audience:
A. The customer (the person who will pay you)
The customer might be your current or future boss, a target customer for your current or future business,
or an investor or bank. Now that you’ve identified the career path that will lead to your goal, it’s easier to identify the people who will decide whether you move from one step to the next along the way.
In our earlier example, where your goal was to become the customer service CEO, the person who decides how far
في مثالنا السابق عن طموحك في أن تصبح المدير التنفيذي لخدمة العملاء، سيكون الشخص الذي يقرر مدى
Your progress at work depends on your superiors. For example, when you start out as a customer service representative, your target audience will be
your direct supervisor or the customer service manager.
When identifying your customers, it’s important to consider their professional and personal goals so you can spot opportunities to
help them achieve those goals—and, in turn, strengthen your personal
brand.
If you offer a product or service to businesses, your customer’s main goal will be to grow profits. If you can
Helping them achieve this goal through an educational blog post—such as one about profit growth—will make them more likely to buy
your product or service, bringing you closer to your ultimate goal.
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B. The person who influences the customer
The indirect way to reach your customer is through the people who influence them, such as
the people and pages they follow on Facebook and Twitter, and the magazines and specialized websites they subscribe to,
It’s easy to identify a list of these influencers, then try to earn their trust and, in turn, influence your customer.
Build a connection with the influencer by engaging with their posts and commenting on their blogs so they notice you,
Help them gain customers and increase page views to create a mutually beneficial opportunity and encourage them to
promote you in return to your customers.
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ج. الداعمون
Supporters form the network you need for help and advice when you need it. They may include family members,
friends, coworkers, mentors, and anyone who believes in the value of your work and promotes you without expecting anything in return. Supporters will help you
improve your performance with their advice and encourage you to keep going during discouraging times.
Share your goals with them and ask them to offer honest feedback on the steps you’re taking to achieve them.
Another group of supporters is your audience. Knowing that people are following your latest updates
can help you keep moving forward. Return the favor by offering help with their own goals.
Create a group or community for beginners in your field where they can get advice, constructive criticism, and genuine support
that they may be missing. Doing so can keep you motivated as you build your personal brand.
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3. Use Personal Branding Tools
Brand-building tools are the assets you use to connect with your audience and share your brand messages with them.
These tools can be digital assets, such as your website and blog, or physical assets, such as a business card.
They can also be communication channels, such as social media accounts and an email newsletter.
A. Social media accounts
- Use one name: اختر اسم مستخدم موحد لجميع حساباتك الاجتماعية. وإذا كان اسمك شائعًا ويشاركك
There are others, so choose a distinctive name and keep it as short as possible to make it easy to remember and type.
- Get a professional photo: ستمثل الصورة التي التقطت بعيون احترافية استثمارًا ضروريًا لك في بناء
personal brand. So add a professional photo to your social media accounts and dress appropriately. It’s best to
hire a professional photographer who knows how to set up the lighting and add professional touches to the photo that your
mobile phone camera can’t provide.
- Choose the most popular networks: ابدأ بSocial networks The most professional and popular ones include: لينكد إن وتويتر وفيسبوك.
Focus your efforts on the communication channels that matter most to you. That said, you can still create accounts on most
platforms to secure your name before someone else with the same name claims it.
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ب. موقع الويب
يعمل your website The trunk of your personal brand tree, as it is the strongest component of its strategy
and the tool you own outright, unlike social media accounts, which involve third parties. For example, you’ll notice that
Changes to Facebook’s visibility policies may significantly affect how prominently posts appear. It may help to follow these
النصائح عند Build Your Website.
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- Choose a domain name that matches your name
-Build your website on an easy-to-use platform such as: WordPress, and if you need technical help creating your website
استعن بخدمات Ebtdi Website Design and Development Company to build a professional website.
When organizing your website, think about what visitors want to know about you within a second or two. Put your name
and current role at the top of the home page, for example: Khalid Adam | Sales Consultant, PhD Student,
مدرب معتمد.
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Add a professional, approachable photo with a genuine smile.
Briefly tell your story in chronological order in the “About Me” section. Don’t dwell on the past. Focus on
your current work and what you hope to achieve in the coming years. Avoid exaggeration and vagueness, and use clear, descriptive language
instead of filler.
Include client testimonials or case studies of projects you’ve worked on to make the website more appealing to
your target clients. Each case study should describe the project, its implementation challenges, and the work
الذي أنجزته.
Create a contact form on your “Contact Me” page or add your email address. To get a
professional email address, use your first name and last name نطاق الموقع.
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ج. المدونة
تساهم Blog Highlight your personality and share your expertise with others, while attracting your target audience through
regular posts with relevant content, expanding your reach, growing audience interest, and encouraging them to
Share it and drive traffic to your website.
- If you use a platform WordPress to build your website, you can easily add a blog to it, or you can
create a blog directly using free blogging platforms such as Blogger and WordPress.
- Based on the needs of your target audience, which you have already identified, offer solutions to their problems and answer the questions they
تشغله.
Share your views on events in your field and offer your perspective on the latest developments.
Interview prominent and influential figures in your field and feature the interviews on your blog.
Add high-quality images to your articles and blog posts.
Encourage readers to subscribe to your newsletter so you can start building an email list. Email. ثم استمر في
Send subscribers updates about new blog posts using the automation features available in email marketing tools.
مثل: MailChimp.
Ask readers to tell you about a challenge they face at work, and respond to each one. This is a recipe for
…to build a genuine connection with your newsletter subscribers and speak to them personally.
- Vary your blog content with articles, videos, and podcasts.
- Write persuasively, as if you were having a conversation with the reader.
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D. Business Cards
A business card is an important personal branding tool when you meet people in
person. That’s why it’s important to keep one with you at all times, so you’re ready whenever an opportunity to meet someone arises.
Your business card should include your name, a brief description of what you do, your website, and your work email address
and phone number.
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4. Build a Strong Network and Promote Your Personal Brand
Once you’ve established your personal brand assets and created the various places where your audience can find information
about you, you shouldn’t stop there. Instead, keep working to reach
your audience and capture their attention.
When promoting your brand, you’ll need to build relationships with people who have influence over your customers,
and the foundation of any relationship is offering them value so they’ll give you the opportunity to promote yourself to their audience in return.
Below, we’ll summarize the most important ways to promote your personal brand:
A. Attend events
Keep track of events in your field that take place in your area, and make sure to attend them. These include:
Conferences, seminars, and lectures, where you can meet business owners and entrepreneurs
and customers, while expanding your professional network.
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B. Write for websites you don’t own
Create a list of websites that accept guest posts and have pages titled “Write for Us” or
“Contribute to Us.” If a site doesn’t have this option, browse its list of authors—a diverse lineup often indicates that it accepts
contributions from experienced guest writers in its field. Then contact the site through its Contact Us page
to confirm that guest contributions are welcome. If so, follow these steps:
-Review the website’s top articles to identify what they have in common, then write an article of equal or higher quality.
-Follow the website’s editorial guidelines, if available. If you submit an article and it isn’t accepted, ask why, then improve
your article or write a new one to address all the reasons it was rejected.
-Cover the article’s topic comprehensively and in depth, explore every angle, and offer readers actionable advice.
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C. Interview a blogger
Research well-known bloggers and websites that publish interviews, then contact them by email.
In your email, explain the benefits of doing the interview, such as sharing it with your followers,
and when preparing for the interview, think about how to present your story and share your experience in a way that engages the audience.
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D. Create a paid ad
Advertising your personal brand is relatively inexpensive, unless it’s tied to a popular keyword with a high
cost per click. Create a Google search ad and link it to your personal website. Write suitable ad copy that includes
your name, phone number, and a brief, attention-grabbing description.
