Creating an Interactive Course Website
6 September, 2021
Designing an Educational Website
6 September, 2021
There’s no doubt that Instagram has taken the top spot among social media platforms, which are growing
significantly today!
But, as always, we don’t make claims without figures to explain or support them. If we look at the state of our countries
across the Arab world and how widely Instagram is used there, we find the following:
In a report on social media trends in the Middle East and North Africa in 2017,
it said that Instagram users in the Middle East and North Africa accounted for around 10% of all
Instagram users worldwide.
This percentage reflects how popular Instagram it is among users in Arab countries, and is one of the reasons behind your desire
and the desire of many people to have a successful Instagram account!
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ماذا يعني التسويق عبر الجوال mobile marketing ؟
كما لاحظت، تمثل استراتيجية التسويق عبر الهاتف الخليوي mobile marketing Technology targeting users of
Smartphones smartphones , tablets (iPads), and other mobile devices.
These are posts published by the brand on social media, via email, text messages,
النصية القصيرة SMS and apps installed on these and other mobile devices.
Each of these media has distinctive characteristics that a business owner or brand must meet
and requirements. These details require careful attention to capture the target audience’s interest.
target audience بشكل أكبر.
بالتفكير في ذلك، نتوصّل إلى أن الـ mobile marketing هو مجموعة من الاستراتيجيات التي تتلاءم مع الأنواع
making use of the distinctive features of each medium
and its functionality.
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Simple, exclusive tips for a successful Instagram account
سنتناول هذه النصائح بشيء من التفصيل حتى تكون مفيدة لك!
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1- Make sure you have a responsive website
هل سبق وأن قرأت المصطلح (متجاوب أو responsive) before? Don’t worry—we’ll explain what it means,
and why it matters.
Today, users pay close attention to the options available for browsing the internet. They can access
إلى الويب من خلال شاشة الحاسوب، أو باستخدام الجهاز اللوحي (الآيباد)، الحاسوب المحمول laptop، الهاتف
via mobile or television.
عندما نقول أن موقعاً ما متجاوباً أو responsive we mean that it adapts to all the aforementioned media for viewing
and can display content in high quality. However, it is very common today for people to associate the concept of
تصميم المواقع بالحاسوب المكتبي الثابت أو desktop (that is, a traditional computer).
When these websites are accessed on a mobile device—which has entirely different standards and characteristics—the content is scaled down
so that all the elements on the site fit within the available content area, making it difficult to find
النصوص، أو مقاطع معينة ضمنه… بكلمات أخرى: the content becomes a mess! (هذا بالمعنى العام).
To overcome this problem and prevent it from happening, your website must meet and fulfill the requirements
Mobile phones and portable devices for users.
This doesn’t mean you need to build multiple versions and copies of the same website to accommodate different types of devices.
Thanks to today’s technology, a website can recognize the device a user is accessing it from and adapt
و يتلاءم مع أبعاده. وهذه التقنية ندعوها بقابلية التجاوب أو responsive.
It’s important to consider every detail of your website’s design and the features unique to each of its
versions. Plan everything down to the smallest detail to provide a better user experience every time and enable users to
Share content and acquire your product or service.
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2- Send text messages
You may be thinking that SMS has become a thing of the past and is no longer useful
in light of recent technological developments and the rise of instant messaging apps.
But traditional text messaging is still very useful and can be a valuable tool for your company.
SMS remains relatively inexpensive when you consider the benefits it offers!
With SMS, you can promote new offers and products and provide a channel for building stronger customer relationships.
Reach prospects, get a response from them, and bring your brand or company closer to your target audience,
while maximizing their engagement.
All of this is done in a very simple and purposeful way. In addition to being an affordable tool, it is easy to use.
Despite how easy it is to use messaging, you should be careful and know how to market through
SMS. One of the things to keep in mind, for example, is choosing the right time to send:
you can’t send a message at 3:30 a.m., wake someone up, and make them angry!
هناك نقطة أخرى يجب الانتباه إليها والحذر منها: وهي ممارسات السبام SPAM!
No one appreciates this kind of activity, and we’re sure you don’t either. You certainly don’t want to receive a message from
an unknown sender in a way you never consented to.
Avoid sending unnecessary content without the consent of the people you’re targeting, and don’t send it randomly to
a large group of people.
That’s why you should build a sound database of information about your customers—logically, you should
Develop a clear strategy for distributing messages before you think about sending any.
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3- قم بإعداد رموز الاستجابة السريعة QR
If you’ve never heard of this type of code before, just take a look at the image below:
هذا هو ببساطة رمز الاستجابة السريعة QR، It’s a code that can contain data such as phone numbers, text messages,
text, or even a link to a website address. All of this can be hidden within this square.
Black and white!
But the question now is: why should you create these codes?
These codes are excellent tools for integrating multimedia. Modern mobile devices have cameras
that can copy and scan these codes, allowing their owners to access specific content through them.
لهذا يمكنك استخدام رمز QR for a variety of purposes and functions, ranging from directing users to your website to
through a mobile phone, a printed ad, or by offering tickets, messages, and much more.
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4- Consider developing apps
So far, we’ve discussed the countless benefits mobile marketing offers you.
mobile marketing ، يأتي دور النصيحة الأهم الآن: وهي إعداد التطبيق الخاص بأعمالك التجارية.
Having your own app isn’t just a way to stand out in the digital world—it also offers greater
convenience for users.
Another benefit of using an app is Earn customer loyalty They’ll remember you whenever they need something.
The app makes it easy to share content, promotions, and new products.
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5- Set up structured, segmented marketing campaigns
This strategy is one of the most effective ways to increase conversion rates.
To run a successful marketing campaign, you need a solid database of information that
tells you about your customers.
Based on this, you can create a tailored strategy that works best. You should define the campaign’s details and components
to suit each user’s age, gender, location, and search preferences.
You can easily find the specific metrics you need to segment a marketing campaign in the media
Social Media social media or through the platform on your website.
Once you know how to analyze this data, you can improve your business and processes, and focus on specific strategies
for a particular audience.
You can also expand your business and activities by seeking out a new target audience. For this reason, never hesitate
to create a well-segmented, goal-oriented marketing campaign.
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6- شارك ملفات عبر البلوتوث bluetooth
Even if you run a brick-and-mortar business, with a specific store and a regular customer base, you can
also benefit from the advantages of mobile marketing. mobile marketing !
All you need to do is create digital files and share them with your customers via Bluetooth. You can share
A shopping list, recommendations for specific products, and targeted promotional ads—all made possible by the smartphone
Right at the customer’s fingertips.
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7- استغل ميزة الألعاب gamification
إذا كنت لا تعرف معنى هذه النقطة هنا، فإننا نقصد بها الألعاب ذاتها games، This approach is becoming part of
our daily lives more and more each day.
That’s why it has also become a tool for capturing young people’s interest in learning.
Many companies are betting on turning their content into games to tap into a market that is currently built
around this.
For people looking for work in digital education, games are a great way to engage audiences
and capture students’ attention. If you teach online, don’t overlook using games as part of
مشروعك التعليمي!
By creating a game that shares the information you want to teach, you’re sure to capture learners’ attention and
engage them, spark their curiosity to learn more, and help them overcome any barriers to learning caused by traditional
teaching methods and styles.
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Cell phones were made to be put to use
With all the tips we’ve shared on how to use a marketing strategy through
الموبايل mobile marketing , you can now start putting it into practice in your business and enjoy the difference!
هل تحمست للموضوع ؟ لا تتردد أبداً في مشاركتنا بما تشعر به عبر Comments section حتى نتحاور معاً،
we believe this approach gives us more knowledge and experience through conversation with you!
