يُعتبر ظهور Social media a major revolutionary breakthrough, as these communication channels have significant influence, can cross borders and span continents,

and operate without restrictions or censorship, except to a limited degree.

Thus, these networks have created significant opportunities for communication and collaboration, and opened up various channels for live broadcasting.

These networks have not only made media content accessible to many groups and sectors of society, but have also ended the media industry's monopoly. In addition,

It has changed the very core of communication theory.

The widespread popularity of these networks has encouraged many companies and organizations to use social media and seek to leverage it

to advance their interests and achieve their economic goals. They have therefore sought to maintain a constant presence on these platforms, particularly since they bring together large and diverse communities.

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 شبكات التواصل الاجتماعي.. المفهوم والحدود

Some define social media networks as internet-based applications and media platforms designed to facilitate interaction, collaboration,

and the exchange of information.

They define it as a group of individuals or groups connected by cultural, social, geographic, or other ties.

Social networks can be described as software used to build online communities, where people can communicate with

one another for any reason.

Although these definitions vary, the purpose of these networks can be said to be to make it easier for an organization to communicate with its audience,

making them an effective tool for promoting the services or products offered by that organization.

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Social media marketing

يُعرّف Social media marketing as companies use various social networks for marketing purposes by identifying and analyzing

Conversations and posts, initiating social interactions within these communities, and using them to develop marketing plans.

The key benefit of using social media—or one these networks provide—is access to a detailed database of potential consumers,

their different behaviors and personality types, and thus insight into the best way to engage with each group in these online communities.

In any case, this type of marketing involves using social networks and blogs for marketing, sales, or public relations;

Social networks are not used solely for sales and marketing; they are also an important tool for promoting a positive image of the company within

its surrounding community.

Accordingly, social media marketing can be defined as using various social media platforms, such as “Facebook, Twitter,

Google Plus, etc., for companies’ marketing activities, and making them a means of communication and engagement between the company and its customer community, so it can benefit from their advantages and gain the ability to

understand each customer’s behavior and strengthen its relationship with them.

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المزايا الست

Social media is considered a good marketing strategy because it offers many benefits, including the following:

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1- Ease of use: Social media platforms were designed to be easy to use. They require little knowledge of technology fundamentals, and therefore are not

It is neither difficult nor expensive to use these communication tools to market our various products.

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2. Communication and Self-Expression: Social media networks have created engaging communication channels that do not rely on publishing specific content. Instead, they give everyone the opportunity to

express themselves freely. This benefits not only users, but marketers as well: the more consumers express themselves, the easier it is to

understand their needs and find the best ways to meet them.

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3. Building Community in New Ways: Although the concept of community has existed since the dawn of human life on Earth, social media platforms

have provided new ways to communicate and created a new kind of community.

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4 – العالمية: Geographical and spatial barriers are removed, and international borders are broken down, allowing someone in the East to communicate with someone in the West.

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5- التفاعلية: On these platforms, each person is both a recipient and a reader, as well as a sender and a writer. This helps combat passivity and dependency, while also giving

viewers and readers a space to participate actively.

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6 – التوفير: They are an extremely cost-effective way to save effort, time, and money, with free registration and sign-up. Even an ordinary individual can own or operate a space, andلك

its own space on social media.

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Perhaps these reasons, together or individually, have prompted various companies and organizations to move quickly to use social media networks

of all kinds to promote themselves and market their products and services. This has become essential and indispensable, especially since ours is an age defined by advertising

and communication.