It may take many hours of continuous work to create a product, but that’s only part of the job—you also need to get people to know about it. True

أن تطوير Marketing announcement It’s relatively easy, but dedicating time and resources to identifying Target market will also help you double your return on Investment I

marketing. So, you need to know which markets your product is likely to succeed in.

This process may lead to higher revenue, as well as a shift to systematic execution instead of relying on random marketing. If you’re not sure

where to start, the following steps will help you identify the market you want to target.

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ركز على الأهداف

One of the most effective ways to market your product strategically is to prioritize your efforts. Here’s how:

3 tips to help you focus and define your marketing approach:

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أ. Identify the needs your product meetsWho will use your product? As you answer this question, consider several factors, such as:

Age, purchasing power, geographic location, and marital status.

What does this mean in a business context? If you sell clothing, you’ll be targeting different markets whether you sell $15 T-shirts or coats

for $500. For example, people buy shirts several times a year, while they buy coats only once a year. So if you plan to sell

shirts, you’ll have a clearer picture of your target market: young people looking to stand out at an affordable price.

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ب. Narrow Down Your Options Some CEOs may find it helpful to narrow down their options. If your product is aimed at a particular gender, you can

immediately narrow your audience to men, for example. If it’s aimed at a particular age group, you can target young people, and then

ستتضح لك ماهية Potential customersthe final result will help you find the right place to sell your product.

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ج. Emphasize the Core Value Who would want the value your product offers? Suppose your company makes easy-to-fold, portable strollers. Who would appreciate

these strollers? Families who travel frequently, of course. So identify the key value your products offer, then determine which social groups are interested in this

المنتجات.

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احصل على البيانات:

Choosing the right markets means combining insights with objective data, which can come from a variety of sources. Here are some guidelines

for gathering it:

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A. Collect survey data to identify potential markets:Using metrics is a great way to identify promising demographic groups. This may involve conducting surveys

مسحية عبر إعلانات البريد الإلكتروني أو الرسائل Alternatively, it may be worthwhile to work with a marketing company to help you collect primary data.

The goal is to compile demographic data from your study so you can link positive reactions to your product with specific demographic groups—and target them.

بعد ذلك.

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B. Make use of available data If your product is similar to one already on the market, do extensive research: which demographic groups

Do they buy these products? When do they buy them? Which products are most popular? There’s a wealth of data available online to help you build a comprehensive picture

of the types of customers who buy products similar to yours. You can also develop a more focused picture of specific target customer segments.

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C. Tap into your network for data, and notice which products your family or friends use. Would they buy your product? Ask them directly

“Would you use this product? Do you need it?” or “Do you think anyone else would use it?” These questions may give you the data you need.

You can also ask your colleagues, funders, and mentors to examine and try your product for a few days or weeks. Also, try as much as possible

Rely on diverse perspectives as you market your product. Your ultimate goal is to help people connect their needs with the product you offer.