Before developing or even marketing a product, you can’t do so properly, accurately, or effectively unless you identify Target audience الذي هو

genuinely needs what you offer.

Target audience They are the people who need your product or service because it solves a problem for them, and who are willing to pay for it.

If you get this wrong and market your product to an audience that isn’t interested in what you offer, the results are usually disastrous: zero sales and a great deal of wasted effort.

And then falling into the trap of frustration.

In this article, we’ll learn how to identify your target audience so you can avoid mistakes and achieve good results with the least possible marketing effort.

Some essential information helps define the key characteristics of the audience you want to market your product to or provide with a tailored service.

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تحديد الجنس : هل هذا المنتج خاص بالنساء ؟ أم هو للرجال فقط ؟ أو لكلاهما ؟

تحديد العمر : What age group is interested in what I offer? For example, this product is intended for people between 30 and 45 years old.

تحديد الإهتمامات : What does the target audience follow and care about? For example, if you plan to target people with obesity, you’ll find they’re interested in achieving their ideal body.

Identifying the problems: تعاني الشريحة الخاصة بنا في هذه الحالة من عدة مشاكل منها البحث عن برنامج غدائي مناسب و متكامل – البحث عن برنامج

that is easy to follow and not too strenuous, as well as ways to stay committed and keep going.

Geographic location: في هذه الحالة الدولة التي تنتشر فيها شريحتي و يمكنني ان اقدم لها منتجا او خدمة بلغتها و بشكل افضل

Language: The language commonly spoken in that country or market, which allows us to communicate with people there easily and effectively.

Education level: منتج مثلا توعوي حول تنحيف الجسم عبارة عن كتاب إلكتروني يحتاج الى جمهور يقرأ متعلم و غير أمي و ليس أي شخص فقط .

Other criteria: You may also need to research annual income per person, marital status, and other criteria, depending on the nature of the product you

intend to launch for the target segment.

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In addition to the above, you can draw on market research and various studies, including:

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Customs and Traditions:

 من خلال التعرف على العادات و التقاليد التي تجمع فئة معينة من المستهلكين يمكنك أن توجه لهم منتجا يحترم عاداتهم و تقاليدهم

rather than undermining them. Consumers are known to reject products that challenge their values or contain details forbidden by their beliefs. Therefore, when you

offer a product they consider unacceptable, you risk a costly setback.

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Psychological Studies: 

Marketing a particular product is no longer based solely on market research; it also involves psychology and consumer behavior.

Whether people buy and gravitate toward a particular product or avoid another depends not only on their individual needs, but also on their mindset and psychology. In fact, some people

buy a particular product entirely of their own free will, even though they don’t need it.

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توجهات السوق:

 تنشر الهيئات المتخصصة من وقت لآخر أبحاث تخص توجهات السوق في بلد معين و بقية الدول، عندما تستهدف مثلا المنافسة على الهواتف الذكية

you’ll find that Nigeria is one of the continent’s largest markets, with 35 million users of these mobile devices and more than

155 million people who may be looking to buy a smartphone now or in the future.

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نهاية المقال :

Identifying your target audience isn’t only necessary before launching aحملات إعلانية promotional campaign; you can also do it while exploring a product idea or researching

a service idea that will solve a problem for a specific group of people.

If you’re thinking of creating a particular product or service, it’s a good idea to understand people’s problems and try to find a solution you can offer as a product or service, depending on

your organization’s field. If you plan to promote a third-party product or your own, you’ll also need to take this step to target your ads and show them only

to the interested audience, helping you avoid wasting time and money.