In the beginning, and before delving into the steps and methods that help you write a highly professional and attractive description of the products

Found on your e-commerce store accurately; we must point out that the product description field in the e-commerce store is not just a

field that must be filled with any words, but rather this field requires a huge effort to be filled in a professional manner that achieves the main

and actual purpose of the existence of such fields on the product page.

Imagine that you enter a store to buy one of the products, say clothing for example, and you do not find the size, prices, or manufacturing

materials written, could you buy it?! Certainly not, or you would hesitate a lot in buying it at least.

And during the coming lines, we will learn about a number of practices that accurately help in filling these fields with carefully selected

and attractive words that help increase demand and sell the product remarkably.

It is necessary for you as a store owner to realize that the customer goes through a journey before making a product purchase decision. The customer might be at a stage where

they are convinced of you and your product, but needs a push to complete the purchase process. Here comes the role of the masterfully written product description to move them from that

stage to the stage of making a purchase decision.

At Ibtdi, we present to you the most important and prominent points that you must take into consideration when writing your product descriptions:

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Know who you are writing for

Knowing the segment you are writing for will help you know how you should describe the product. You must know the audience's

interests, fears, and desires, why they might want to buy your product, and how the product solves their problems.

For example, when you write a description for a specific product targeting a working mother, this is certainly completely different from the way of writing for a

stay-at-home mother. Certainly, the approach and framework of writing will not be compatible, as each of these categories has its own problems.

For example: Let us imagine that your product is a device related to preparing food quickly, so mothers can put food in it

to prepare it immediately upon their arrival home, which will not take them any time.

Perhaps the appropriate approach for the working mother is the lack of time and her preoccupation due to work, while you cannot use this direction

with the stay-at-home mother, because she already has enough time and is not pressured due to work.

Therefore, you must find an approach through which you can attract the customer's attention based on their background, interests, and the problems they are looking

for solutions to.

You must put yourself in your customer's shoes, think as they think, and to achieve this, study everything about your audience. Whenever you have the opportunity

to know more about them, do not hesitate to seize and exploit this opportunity.

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Tips to know more about your customers

Design a profile, or as we call it, a buyer persona for your customers, including name, educational background,

interests, and fears; this will serve as the map that guides you to write correctly about them.

Follow the places where your audience is heavily present, such as Facebook groups.

Launch surveys to know their opinions, what they are thinking about, and what problems they face. You can know more of their opinions

about your product to discover what can be improved and worked on to provide a product that meets their requirements.

Follow your customers on competitors' pages and platforms and know what they are saying, and are there comparisons made between you and your competitor? And if

so, what kind of these comparisons are.

If you have an online community for your followers, this will be another place where you can talk to them comfortably and know their opinions on everything

related to your product.

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2- Study the product well

Studying the product that we want to write an accurate and attractive description for comes well as the first of the practices and steps that store and website owners must

undertake in order to write a professional and attractive description for this product. Studying the product here means

learning about its features, characteristics, benefits, as well as its precise specifications and all information related to it; so that you can describe

Write catchy titles.

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That makes the customer wonder and generates curiosity to know more.

David Ogilvy, the advertising pioneer who has many books talking about how to attract your audience, emphasized the importance of having

Catchy headlines in any written content.

One of the most important such methods as well when describing a product on the e-commerce store is to review all the competitive features that

Made of 100% natural materials in the case of food products, drinks and the like.

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4- List all competitive product features

Create a scene

For the customer to feel that they desperately need your product, create a scene, which means presenting a situation with all the necessary data

For the customer to imagine that they are in a dilemma or an unsolvable problem, and then talk about how the product is the ideal solution to this problem.

Perhaps the most prominent thing I can talk about in this regard is a product description on the Firebox store as in the image:.

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Another flight, and you don't want to be late for it.

However, you find that you will be delayed in looking for your bag, which is similar to the bags of many passengers, and here the store has a product that can

Help you, you can get a travel bag designed for you with your picture on it, and thus your problem will be solved in seconds, and you will not be late for.

Your next flight.

That is what is called creating a scene brilliantly while exploiting a common problem among travelers.

One of the most important factors that positively affect the purchase decision is reviewing and clarifying the product specifications, especially the formal and.

Standard specifications for the shopper in an accurate and clear way that helps him to feel the product in his hands before getting it. Formal and

Standard specifications are represented in (length - width - height - area - thickness).

That are easy for the consumer or shopper to read and understand without trouble or hardship, but at the same time, it is necessary to maintain.

Preparing the description for search engines.

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6- Review product specifications (shape and size)

To your effort in the previous steps, so that all that you do is not effective enough.

Your store for search engines (SEO) is one of the most effective ways to market your e-commerce store, and it is just the first step in convincing

Anyone to buy your products.

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7- Use simple language

You can achieve this by starting with Keywords, which are usually the search terms used by buyers

To find the product they are shopping for.

With a little keyword research, you can quickly discover the best keywords for your store.

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Extra tip:

Through smartphones, so any site that is not suitable for mobile use is a site out of the competition.

SIMPLE RULES TO WRITING A PRODUCT DESCRIPTION THAT SELLS - Aim Higher Africa.

Product description template on Firebox store

Writing product descriptions

Anyone to buy your products.

You can achieve this by starting with keywords, which are usually the search terms used by buyers

To find the product they are shopping for.

With a little keyword research, you can quickly discover the best keywords for your store.

Pro tip:Invest in optimizing your e-commerce store and make it smartphone friendly

Smartphone friendly-use, now 90% of searches on search engines like Google and website browsing are done

Via smartphones, so any website that is not mobile-friendly is out of the competition.

This tip, along with SEO-optimizing the description, will boost your site's ranking and provide an exciting and comfortable browsing experience for the customer.