هناك طرق وخطط تسويقيةto increase your company’s online sales, depending on the type of product or service you offer and your Digital marketing،

You can use one or more methods to achieve greater success.

The importance of marketing grows as the number of Business projects and industrial sectors, to reach the widest possible audience of consumers and generate more profit, but only after

With the rise of social media, entrepreneurs can market their products and services at the lowest possible cost, provided they understand how to use

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new and traditional media

For her part, Doha Al Ibrahim, a trainer and specialist in Online Advertising, emphasized the importance of basing advertising for a business on marketing fundamentals

on social media, noting that there is a significant difference between advertising in new and traditional media, particularly in achieving the desired results.

She said there are several key differences between advertising in digital and traditional media, including cost, communication methods, and how orders are placed for

the product, customer retention, as well as the ability to learn customers’ opinions, determine the timing of a marketing campaign, follow up, track the number of customers, and finally, the ability to

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10 استراتيجيات

Al Ibrahim highlighted 10 sales growth strategies: “having a website, linking it to social media, and optimizing it for

لsearch engines (SEO), building a strong presence on Social networks, offering a competitive, superior service or product, using keywords, and sending

email newsletters; offering free resources—such as content, resources, or tools—based on your expertise; and building Advertising campaigns, and finally, partnerships

Marketing strategy.”

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تطوير مستمر

Al Ibrahim added during a recent training program held by the Asharqia Chamber, represented by its Businesswomen’s Center, that social media platforms

are constantly evolving in their features and how they work. As a result, their advertising formats and technologies are also evolving, setting them apart: advertisers can use new formats,

technologies, and approaches to promote their projects or products through targeting, content development, analysis, and performance measurement.

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آليات محددة

Al Ibrahim noted several practices that advertisers and users of new media should keep in mind when promoting a product or project, including “precise targeting,

creative copywriting, running different versions of an ad, monitoring conversations on social media, and trying to learn from

the approaches used by advertisers and experienced professionals, as well as learning how to evaluate and set prices to create competition and increase reach.

The trainer and digital advertising specialist explained that social media is currently experiencing a technological revolution that advertisers can benefit from by

promoting their product-related content and driving repeat visits to their website, in line with their proposed budget and available resources.

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Attracting customers

On attracting interested people and potential customers, Al Ibrahim said several points should be considered, most notably how to attract followers using practical methods,

and ensuring the content is useful, engaging, and concise. It is also important to use the brand to promote the project and to publish

clear and complete introductory information, use the brand image as the profile picture, engage with the audience by replying, following up, and liking, and open the door to

Discussion and hashtags.