
How to Attract More Visitors to Your Website
8 August، 2021
8 Mistakes Marketers Make, Even Professionals
8 August، 2021![]()
If you search the internet for spelling or typographical errors in any language, you may come across examples
that are sometimes funny and sometimes alarming, showing what can result from carelessness, haste, or neglecting to proofread a text. From
“Ehab” becoming “terrorism” to a ruling of “forbidden” becoming “permissible” in school textbooks on theology and jurisprudence.
These errors are not always tied to a person’s proficiency in or knowledge of a language; everyone has a tendency to make mistakes in
Certain passages and the spelling of particular words may not come to mind as readily, or may be less familiar than others—and that is understandable. But what is not understandable is…
It is unacceptable in any professional field to publish such serious errors for the public without the publisher taking care to proofread the text
or have it reviewed. Otherwise, readers will see the text as having lost its value and credibility. How can a reader trust something when its author
has not taken the time to review it?
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Spelling Errors and Reputation
A typo or grammatical error can sometimes lead to a misinterpretation of what is being said—for example, a street sign might say “Caution: suppository ahead” instead of “Caution: detour ahead.”
These errors can be dangerous in contexts where there is no room for misinterpretation, such as scientific and religious books and articles. However, many linguistic errors—or perhaps most of them—
may not hinder understanding at all. But their mere presence is a problem for a much bigger reason: the reputation of
the writer, organization, or entity publishing the content.
It is common for typos to diminish the value of written content and undermine readers’ trust in it. If
من المعتاد أن تقلّل الأخطاء المطبعية من قيمة الكلام المكتوب وأن تنزع الثقة منه في نظر قارئه. فلو كان
Readers can spot typos and spelling mistakes at a glance, even if they have no language expertise. So how can they
then trust the scientific and educational material they read if the text has not undergone even basic proofreading?
If a text has not been checked at a surface level—for language and spelling—the reader is naturally led to conclude that its substance and
information have likewise not been reviewed or verified, even though this is the more difficult task and requires greater expertise.
For these reasons, most reputable organizations, websites, publishers, and others have a process for reviewing texts
before publication. It begins with comprehensive editing and ends with proofreading, with several people taking turns reviewing the content.
Two, three, or even four times, each time with a fresh perspective. A person’s eyes can become accustomed to what they have read or written, causing them to overlook some
mistakes, no matter how many times they reread it.
Some organizations may consider this proofreading process “expensive,” despite its modest cost relative to the value of the content. However,
the damage to their reputation from ridicule and mockery could be dozens of times greater than
the cost of proofreading. Reputation is one of the greatest investments any organization makes, and mistakes in any field
can seriously undermine it, especially for a large organization with substantial capital.
Although it’s important to watch for and correct language errors, it’s also important to understand that they vary in
severity, much like the colors of the spectrum. Not every mistake is serious, and not every slip is the same. Many things that experts
and language purists consider mistakes may not affect a business’s or writer’s reputation. Ultimately, it depends on the field they write in.
For example, some people know about certain errors and point them out, but those errors have become so widespread that they feel familiar
to most people. So even if they’re recognized as mistakes, they may not hurt the speaker in most cases. For instance, it’s generally considered incorrect to say
“Mabrook” instead of the more correct and eloquent “Mubarak.” But the former is so familiar and widely understood that it doesn’t rise to
للخطأ الفادح.
Likewise, some errors are only recognized by specialists in Arabic or other languages in which you may publish, and there may not be
even be agreement among language experts themselves—for example, one suggested correction recommends saying “May you wake up well” instead of
“Good night.”
Noticing this kind of subtle correction requires a high level of knowledge and expertise. However, a client may not need to hire an editor with that level of expertise unless they plan to publish something intended for specialists, such as
a textbook for teaching Arabic. In that case, what they need may go beyond “proofreading” and reach the “stage of
نشر كتاب لتدريس اللغة العربية، وفي هذه الحالة قد يخرج ما يحتاجه عن نطاق “التدقيق” ويصل إلى “مرحلة
Editing—an important distinction for business owners to understand. Typos can have serious consequences.
for government agencies.
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The Difference Between a Proofreader and an Editor
It’s natural for people who aren’t specialists in a field not to recognize the subtle differences between the terms
used in it, even though those differences can sometimes be essential. One example is the distinction between a “proofreader” and an “editor.”
These are two different roles, each with its own context and purpose. You need to know which one you need in your situation.
A proofreader’s role is to ensure accuracy and consistency: they review text to correct obvious errors, but they do not
They generally do not alter the substance or wording of the text—and may not be entitled to do so at all—as their primary responsibility is language. They correct
typographical, grammatical, and morphological errors wherever they spot them, and fix punctuation whenever they notice a mistake,
but they are not responsible for anything beyond that.
A proofreader’s role is somewhat like the spell-check feature in word-processing software, though the proofreader’s work is
more precise and rigorous. Even if serious errors in the text’s content or meaning escape their notice, they are not
at fault, because reviewing such errors is the editor’s responsibility.
An editor is a reviewer with extensive experience across the language’s various fields. Ideally, they should also be well informed about the subject
of the text they are editing, as they have broad authority to revise, change, and rephrase it to ensure accuracy.
المعنى وصحته.
The editor’s role is very important and comes with significant responsibilities. They oversee all the content and are responsible for
everything it says. They may request substantial changes, a change of subject, or a reworking of the wording to meet publishing requirements or
protect the publisher from liability. If they encounter anything ambiguous, inaccurate, or open to multiple interpretations, they alert
the writer or other reviewers; otherwise, they bear responsibility for the error.
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When Do You Need Proofreading Services?
If you’re confident in the text you have, or sure of the writer’s expertise and familiarity with the subject, you’ll need to make do with
a single review process: proofreading, which corrects errors and oversights in writing, no matter how experienced the writer is
with the language—even if it’s their area of expertise.
But if the writer is an amateur in the language or unfamiliar with the subject they’re writing about, or if the publisher is academic or
peer-reviewed by nature, you may need editing services in addition to proofreading. In either case, the search
for the right person at the right price won’t be easy, especially if you’re working with a limited budget that
You can go beyond them.
One of the easiest ways to find professional proofreading services is Khamsat, the largest Arabic marketplace for microservices.
It lets you buy small services from freelancers. Each service starts at
US$5, with the option to purchase multiples or add relevant upgrades based on the scope of the service you need.
All you need to do is create an account, browse the available writing and editing services, and add whatever you need
to your “shopping cart” and pay for it, just as you would when shopping at any online store. You will then create
“Requests” in your account let you contact service providers to clarify the details of the service you need
and what they need to deliver it.




