Every business is built on two fundamental pillars: “prospecting and marketing.” Entrepreneurs should understand both before starting a venture so they can recognize the difference

between them and decide where they stand on each.

ويُعرف التنقيب، بأنه reaching out directly to someone through various channels, such as the internet or social media platforms like Facebook, or offline,

أو عن طريق السوقين الباردة والساخنة، أو الرسائل النصية، أو وجهًا لوجه، وغير ذلك. أما التسويق، It means a customer or user finds you

and gets in touch based on something you’ve marketed before.

The question is: “How do you respond when someone gets in touch or calls you?” Before you answer, first determine your ranking to find out where you stand.

أنت بدقة.

.

مواقع التنقيب

Let’s say, for the sake of argument, that prospecting sites are ranked by number. For example, site zero represents someone who has never shown interest in any comment on a video

you posted to promote your product or service. Site one, meanwhile, includes someone who watched that same video, showed interest in it, and gave it a

like. Finally, the person at site one is on the same level as someone at site two, since the latter is trying to contact you to ask about what they saw in the video.

الذي نشرته.

According to this ranking, you can’t contact someone at site zero—someone who has shown no interest in the video—or make any assumptions

about them. By contrast, if someone contacts you to ask about a product, service, or opportunity you offer, you can easily identify their position

and ask them the main reason they reached out to you.

.

الموقع صفر

And to apply the saying, “There’s an exception to every rule,” you can contact one of the people listed on the Zero website and start a conversation by mentioning that you don’t know

each other, but you’ve learned that they live in a distant city. Then share your idea: you’re looking to expand your business into their city and would like them to tell you about its business needs.

You can then offer to include them in a major deal if they’re interested. This is known as prospecting from a zero position.

By contrast, if someone reaches out to you, they’re no longer in the zero position, since they’re the one who looked you up and got in touch. In that case, you can

welcome them and ask why they’re contacting you today. Naturally, you’ll be curious to know what prompted them to reach out. They may offer you the key to unlocking new opportunities for your

business, or tell you they’re interested in making some money from home. If that’s what they’re looking for, let them know you’re glad they want to hear about how you make money.

Extra income from home.

And make sure from your conversation that they’re serious about helping with your work. Then show them a short video explaining what they need to do. So, whatever suggestions

they make about helping with your work, use them to your advantage—you want to improve your site’s ranking for the topic in question.

.

Site Ranking Optimization

Let’s say you’re livestreaming on Facebook and your business pitch is: “Call me if you’re looking for a way to make extra money from home.” Surely

someone will call and ask to work with you after seeing your ad. At that point, encourage them by saying: “Great—so, give me your attention. I have this

video that explains how I make extra money from home and how you can do it too. I’d be happy to send it to you. When will you be able to watch it?”

Now, after sending them the video and getting their agreement to watch it, did you know they’ve already moved to the second spot in the search rankings? But you need to

keep following up and encourage them by saying, “You know you can really do this.” Then start giving them a detailed explanation of how to do it.

.

Making the Most of Tools

The ability to rank websites is one of the most important skills you need to master. If you have a mix of sites that others occupy, make use of your tools and resources;

that’s enough to achieve your goal of moving those people out of their positions in your favor.

Finally, although I’ve used video as an example, you can apply this to many other tools and methods available to you. Not everyone is necessarily enthusiastic about watching

videos, but I’m simply showing you how to harness and recruit hundreds of people by encouraging them to share your work and use your skills in a

A strong strategist in driving their websites forward.