A Detailed Guide to Creating an Online Video Course, Part 1
17 August، 2021
The 6 Biggest Risks Entrepreneurs Face and Possible Solutions
22 August، 2021
In Part One, we covered how to choose the right camera for recording your video. You can continue
via the following link
A Detailed Guide to Creating an Online Video Course, Part 1
Let’s continue with Part Two of the detailed process to help you create an online video course.
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3. Choosing a microphone
In general, people can tolerate poor video quality, but not poor audio. That’s why we recommend investing in
Buy or rent a microphone. No matter how high-quality your cameras are, you’ll always need a microphone.
Great. Here are the types of microphones we recommend:
Lavalier microphone: هي ميكروفونات صغيرة ومخفية، يمكن دمجها بثيابك. يمكنك العثور على موديلات بأسعار
very affordable prices, and they can connect directly to your phone. This way, you can do without
مسجل الصوت.
الهاتف الذكي: إذا كنت تطمح إلى التوفير، يعتبر هاتفك خياراً جيداً جداً لتسجيل صوت جيد. أجر اختباراً، اترك
Keep the device close to you while recording, and use apps to check whether you can record audio without background noise.
The microphone on your smartphone.
Directional microphone: الميكروفونات التوجيهية تعد مثالية لتسجيل صوت الوسط المحيط ويمكن
be paired with a professional DSLR camera. If you want to record with other people, this model is the most useful.
وننصح به.
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4. Studio setup / scenario
We’ll talk about the recording setup, which provides the backdrop for your online educational videos. You can create
your own setup, or look for a place to record. The second option requires a larger investment, and you can get
similar results by doing it all yourself. You just need to consider whether more professional production
fits your budget.
Setting: It’s very important to choose a quiet location. Avoid windows facing the street, which let in a lot
of traffic noise and passersby. Find a quiet, uncluttered indoor space so viewers won’t be distracted.
A wall or fabric in a solid color can make the background neutral.
Lighting: The least expensive way to light the background is to use natural daylight by filming near a suitable window.
You can also use fluorescent lights to help. Of course, you can buy or
rent an LED lighting kit for filming.
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5. Perform well on camera
Have you ever had a teacher who didn’t know how to engage with students, making the lesson seem boring? Well, then you know
How important it is to engage energetically on camera. Since this is online content, you need to keep
your students engaged with you!
Record a few practice takes on camera and watch them back. This way, you can analyze the aspects
you should improve next time. The key advice is that the more you practice, the better you’ll perform.
Ask other people to analyze your performance and give you honest, constructive feedback.
You can also watch online lessons by other teachers to understand how they behave on camera.
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6. Video Editing
Now that we’ve covered some tips on cameras, formats, scripts, and the best environments for recording high-quality video,
we can move on to editing. This can be a challenge if you’re not used to producing videos!
If that sounds like you, we’ll share some essential editing tips that are especially important for
an online course!
Gather all the footage you’ve recorded and upload it to your computer. Most cameras come with memory cards
A memory card or USB cable for transferring files. Simply connect the device to your computer and transfer the files.
Files can come in several formats, such as MOV, MPEG, AVI, MP4, and more.
Once you’ve transferred all the files to your computer, choose the right editing software. There are several free options
and paid options on the market. The key thing to know is that most editing programs work in similar ways. Once you understand this,
any of these programs can help you.
The most popular programs:
Adobe Premiere: يحتوي على مجموعة متكاملة من الأدوات الضرورية لتحرير جيد للفيديو. يُستخدم كثيراً
by professional videographers. If you plan to create a lot of videos for your business, it’s a highly
recommended program! It’s compatible with Windows and Mac. The software is paid.
Final Cut: يتمتع بواجهة صديقة للمستخدم وبديهية. يعتبر بمثابة الاحترافية التي يتمتع بها برنامج
Adobe Premiere, making it a popular choice among industry professionals who are always asking which program is
the best. It’s also recommended if you plan to use video in your business, and it’s compatible with Mac.
The software is paid.
Shotcut: لكونه إصدار مجاني، يعتبر مثالياً لمن يبدأ للتو في هذا المجال. هكذا، يمكنك التدريب بما يكفي
before moving on to more professional software. It’s compatible with Linux, Windows, and Mac. The software is free.
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We’ll also teach you the first steps to editing your own video!
سوف نتحدث قليلاً عن الموسيقى التصويرية. إن الموسيقى التصويرية – soundtrack هي ما يحول الفيديو
into great content that people remember. It helps you capture your audience’s attention and keep them watching
until the end—especially if the lesson contains valuable information!
But to choose the right background music, it needs to suit the topic and the intended purpose.
من الفيديو.
Like other intellectual property, background music is also protected by copyright licenses. Platforms
For example, YouTube has an exclusive database for identifying music and video licensing rights.
If a video violates any of these rules, its audio may be removed, it may be blocked, and you’ll receive a warning
through your account. After three warnings, the account is blocked indefinitely.
To avoid any problems, you can choose one of the following options:
- Buy a license or obtain permission from the author.
This way, you can access a wide range of popular music, as well as many other types of music.
Royalty-free music differs in that it is free of charge and exempt from royalty payments.
Popular music can be expensive, and its price varies depending on the composer. As for
royalty-free music, since it is composed specifically for this purpose,
you can find a very wide selection of audio files at a very reasonable price.
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- Search for public licenses
توجد عدة تراخيص عامة ومن بينها النطاق العام – الدومين العام- و ترخيص Creative Commons أي (cc).
Public-domain soundtracks are free and have no restrictions on their use, which means
you can use them without limits. The downside is that you won’t find many options, and they are also limited
by the time it takes for music to enter the public domain.
Another option is to look for soundtracks licensed under Creative Commons. Creative Commons is
an organization founded in 2011 that offers a range of licensing options based on intellectual property rights. For example:
You can use music I’ve created for free, provided you agree to follow the terms I set for its use.
Authors can specify certain conditions, such as limiting use to non-commercial purposes.
التجارية.
How do you get a soundtrack?
Free background music:
You can find plenty of options in YouTube’s own Audio Library by going to the
“Create” tab in “Creator Studio.”
The great thing about this library is that you can search by category, such as mood, genre, and instrument, as well as by license.
And you can do all of this without spending any money.
مكان آخر مناسب جداً لذلك هو Free Music Archive, also known as FMA. This site is available only
in English, so if the language isn’t a barrier for you, I think it’s well worth checking out.
You’ll find lots of character-related music there, recommended by industry professionals. Through
the YouTube Audio Library, you don’t have to pay to download music; just be sure to check the licenses.
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Paid stock music:
The best place to find affordable royalty-free music
هو AudioJungle . في هذا الموقع تعثر على أعداد لا حصر لها من الموسيقى بأسعار تبدأ من 7 دولارات.
The downside is that some of the music can sound clichéd and may bore your audience.
خيار آخر للعثور على الموسيقى المفضلة لك هو زيارة موقع Premiumbeat أو Bed Tracks
If your project requires a lot of music, it may be more worthwhile to look for a subscription service. One example is
ذلك ArtListHere, you pay an annual fee for access to the full music library and can download up to
20 types of music per day.
يمكنك أيضاً اختيار Epidemic Sound والذي يتمتع بخدمة اشتراك اعتماداً على جمهورك الشهري في يوتيوب،
but this can be a great channel for promoting the course. We’ll talk about that later.
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نصيحة من ذهب:
Pay attention to the video’s size. The music shouldn’t take up the entire video; it should complement the collection
Creative work. For an educational video, the focus should be on the person presenting the content. Keep the pace
of the audio at a normal level, and try turning up the music slightly for a few moments. This will make
the video dynamic and engaging.
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3. Post-production for creating an online course
1. How to Price Your Product
Pricing your digital product involves more than simply deciding on the profit margin you want. You also need to
determine the value it creates for your student, the quality of the product, how competitors operate, and the way
Pricing products similar to yours.
Setting your price too low doesn’t guarantee more sales—it could even diminish your product’s perceived importance and value.
On the other hand, pricing too high may put off potential customers. To determine your product’s final price,
consider the following:
Total investment: Consider all the money invested in creating your educational videos, purchasing and renting
Equipment, clothing, décor, the time required to contract video editing services, and the time spent producing the content itself.
This amount can help you determine how many sales you need to make to cover your initial investment costs.
والبدء بالربح.
المنافسة: Even if your product is innovative and new to the market, there may be a similar product available in
the market. Research competitors’ product prices and use them as a benchmark when setting your own price.
Audience: If your product is new and innovative, research your audience’s online purchasing behavior in depth.
If you have defined your ideal customer profile very well, all of this information should be included.
Research carefully to find out whether your audience is accustomed to consuming digital products and what average price they consider
willing to pay for online courses.
Value and benefits: The value your content provides to your students is also an important factor in determining your product’s final price.
If you expect the value and benefits to be high, don’t be afraid to set a high, fair price for your
educational videos.
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2. Hosting educational videos
Once the videos are ready, the course needs to be hosted somewhere online,
where you can sell it. So, you’ll need to look for a platform for your course. These platforms are also known as
باسم Distance learning platforms.
When choosing a membership area to host your course, make sure it keeps every transaction secure and lets you manage
student matters, deliver the product quickly after purchase, and monitor results efficiently.
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3. Promoting and Selling Your Course
It’s worth noting that even a very well-made product is valuable only if it reaches the right audience. So,
We’ll show you the best ways to promote your product and attract new customers.
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4. Sales Page
A sales page is a landing page designed to encourage customers to make a purchase. You need
this page so your audience can learn about your product and the benefits it offers them.
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5. Email Marketing
Email marketing is one of the most cost-effective strategies for engaging audiences and generating
Engage with them to generate a conversion. When a customer gives you permission to speak with them directly by email,
يمكنك وضع استراتيجيات لمرحلة قمع المبيعات التي يتواجد ضمنها.
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6. Social Media
Social networks have long been—and will continue to be—a way to engage with followers authentically. They offer
شبكات التواصل إيقاعاً بسيطاً ومرحاً، وبذلك تتيح لك البقاء بشكل أقرب من جمهورك.
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7 .المدونة
A blog is one of the best ways to create engaging content that offers real value to visitors. Through posts
With a blog, you can educate your audience with valuable information, and they’ll naturally find a solution to a potential problem in your product.
لمشكلة ما محتملة. يُعرف هذا النوع من الاستراتيجيات باسم content marketing،
and involves effective search engine optimization (SEO), which brings a lot of organic traffic
to the blog, boosting your authority in the market and your sales conversion rate.
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8. Affiliate Program
The affiliate marketing program is ideal for producers who want to increase the visibility and exposure of their products,
and drive more sales. When a producer joins an affiliate marketing program, they can rely on
affiliates to promote their products in exchange for a commission. This strategy is one of the best
ways to increase sales.
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9. Paid Advertising
Choosing paid advertising delivers short-term results, while an organic strategy needs
Plan them over the medium and long term.
You can advertise on social media platforms such as Facebook, Twitter, and Instagram, and use channels
such as YouTube and Google. Advertising on news websites is also an option.
With paid advertising, you can target the audience you want your content to reach—people who may
become potential customers for your product. Once again, a customer persona can be very useful in this process.
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