“مصائب قوم عند قوم فوائد ” جميعنا يشهد أزمة اقتصادية، وهذه حقيقة لا جدال فيها! لكن، الحقيقة المُرَّة هي أنه لا توجد

crisis that affects everyone at the same time.

This means that when some people are in crisis, others will seek to benefit from it.

Even as you cry, you’ll find someone competing beside you to sell you tissues to dry your tears. That’s how things work in the business world, where competition

الهائل And it varies according to environmental and economic conditions, with everyone seeking to capture as much of the market as possible.

With opportunities in short supply, only the most skilled people will be able to deliver significant results from

strategic plans to drive more sales.

To add value to your product in a highly competitive market and show customers that it’s worth the price, you need to identify the key

الضعف في المجال الذي تعمل فيه والنقاط الأكثر أهمية والاستثمار في الحلول التي تبرز أهميته. 

At Ebdaie, we offer you some tips for making your product valuable in a competitive landscape:

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1. Make your brand valuable

Customers’ perception of your product’s value depends on how you present it. So, first, survey your customers to understand their needs

and show how your product meets them. This will capture customers’ interest and let you add more value propositions to your brand from time to time. Also, check whether your competitors offer the same type of product or service, and whether

المقترحة إلى علامتك التجارية من حين لآخر. راقب أيضًا ما إذا كان منافسوك يقدمون نفس نوع منتجك / خدمتك وهل

They’re outperforming you. It’s a good idea to identify what’s not working in your customer offering and fix it as quickly as possible.

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2. Build brand awareness

What image do you want your company to convey to consumers? Building brand awareness means identifying the factors that can

shape consumer perceptions, directly influence purchasing decisions, and deliver the desired value proposition. These include colors, images,

different types of content, pricing, product quality, and more. That’s why communication with consumers should be clear and precise.

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3. Convince consumers that you have a solution to their problem

Convincing consumers that you have the right product and can meet their needs is easier than you think. After all, if you have a product that

meets an essential need at a particular time, a sale is almost certain. Try to offer the customer the most useful product and convince them that it

will genuinely solve their problem and meet their needs—not through lies or deception.

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4. Talk About Benefits, Not Features

Talking about your product’s features doesn’t attract customers. Instead, highlight the benefits that demonstrate the value you offer the customer in order to

close the sale. For example, if you’re selling smartphones, skip references to technical specifications such as

“Screen size in inches”—and invest more in a benefits-focused approach, such as: “This phone is great for remote learning and makes working comfortable”

at home. With its sharp, clear display, you literally have a cinema screen in your hands.”

A marketing specialist can help you with this, and it won’t cost much. For these specialized tasks,

we recommend hiring freelance marketers through remote-work and freelancing platforms such as Mostaql and Baeed.

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5. Choose compelling words for outstanding results

Want to boost your sales? Use compelling, enticing words in your offers and ads, such as “guaranteed,” “free,” “save,” and “from”

“For you” and “benefits,” and so on. Another very important point is to always use the customer’s name and address them directly, so they feel as though you’re

speaking with them face to face. This helps customers connect with what you’re offering. Believe me: customers love it!

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6. Never compare your products with those of your competitors

Rather than comparing products, highlight the benefits each one offers without trying to make one seem better or

worse than another. If you do, the customer may become annoyed and suspicious, and will usually abandon the intention to buy.

Think about it: if you’re interested in a particular product, and when you go to buy it the salesperson disparages another product, saying it lacks the qualities that make it

A better choice for you; this behavior is sure to raise a number of questions—at the very least, you may suspect the seller isn’t being impartial, but

is praising one product over another simply to make a higher profit. This could make you reconsider buying from them—or even buying

the product at all.

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7. Use more reasons and fewer adjectives

Want to increase your sales? Set aside exaggerated adjectives and language like “This car is beautiful and comfortable.” Instead, choose descriptions that are more

closely aligned with your customer’s needs and more emotionally compelling, such as “I recommend buying this car because it will provide safety and comfort

for you and your family at the same time.”

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8. Strengthen Your Customer Relationships: Key Strategies!

This is something you should understand and never forget: it’s essential to build strong connections with your customers, whether through

personal service or relationships built on social media, for example. Communication creates opportunities to build trust between

your customers and your company. This makes it easier to close a sale and also strengthens your brand.

These were some tips for showing customers that your product is worth the price. But of course, there are many other strategies

We’ve left out another value proposition so you don’t get bored with the article. Perhaps we’ll add more later. Until next time!