Presentations are a powerful tool that should not be underestimated. Researchers and motivational speakers have described them as a powerful resource in people’s hands, regardless of their position.

or age. That’s why it’s important to know how to use it and get the most out of it. 

يجذب Presentation They engage customers and clients, inspire teams, and boost productivity, helping create a comfortable work environment where everyone can be creative.

The problem, however, is that shaping ideas and expressing them in the best words and phrases is an important skill that most speakers lack—and some people may

يفتقر إليها بعض الأشخاص، ما يؤثر على قدرتهم على تقديم أفضل العروض التقديمية. 

When we lack the ability to deliver our best presentations, we unknowingly have a negative impact on our careers, our ability to succeed, and our prospects for moving up

في السلم الوظيفي. 

 لحسن الحظ يوجد ثلاثة عناصر هامة تساعدكم على تقديم عروض رائعة وعظيمة، ولكن مع الأسف يتجاهلها أغلب المتحدثين، ونستعرضها فيما يلي:

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ارو قصة

In a presentation, storytelling is an important way to convey your ideas and emotions to your audience. Text, cue cards, and presentations made up of

معلومات مرصوصة تحت بعضها البعض مُلهمة أو مثيرة للحماس، كما أنها لم تعد تجذب الآخرين ولا تساعد المُتحدث على جذب انتباه الجمهور. 

Neuroscientists such as Paul Zak study storytelling in the lab and confirm that the more engaging a story is, the stronger the emotional response it triggers in

الآخرين، وبالتالي نصبح أكثر انفتاحاً وثقة وفهماً لما يُسرد لنا، وما يُقص علينا. 

And if you want your story to be stronger and more inspiring, consider adding a few enhancements and engaging elements, such as visual text and relevant video clips.

the subject you are talking about, as well as sound effects and music.

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Don’t Forget Your Hand Gestures 

Professor David McNeill, a professor at the University of Chicago who specializes in speech and gestures, said that gestures and body movements are an integral part of

language and spoken speech, just like words, phrases, and sentences. 

When you speak, it’s essential to use your hands. Sometimes you’ll see presenters and public speakers hold their hands

at their sides or keep them in their pockets the entire time—a common mistake.

Scientists and researchers say that the hand, like a cat’s tail, has a life of its own. So don’t overthink it or worry too much. When speaking about a topic, you should

Use your hands and move them in ways that reinforce what you’re saying and suit your topic. Avoiding gestures can make you seem stiff to others,

You may be afraid of something, feel embarrassed, or want to hide something from others. Using hand gestures gives your audience the impression that you’re confident,

and worthy of their trust. 

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Change Your Tone of Voice 

Marketing professor Jonah Berger wrote in a study published in the Journal of Personality and Social Psychology that speakers who vary their vocal tone

and pitch are more confident than those who don’t, and are also better at persuading others of what they want to say

وما يتحدثون عنه. 

يُطلق العلماء والباحثون على هذه الطريقة اسم “الإقناع اللغوي”. ببساطة إذا قمت برفع مستوى صوتك وخفضه، وانتقلت ما بين الدرجة العالية

والمنخفضة، فإن عرضك التقديمي سوف يكون أكثر إقناعاً، ولن تفقد انتباه الآخرين، وسوف تحافظ على تركيزهم معك لأطول فترة ممكنة. 

Also, don’t underestimate the importance of being able to sell your ideas and promote yourself and your work. When you can express your ideas in the right words and

present them in an effective and compelling way, you’ve achieved the goal of the presentation.