Crises It is an integral part of life in Startups As is the case with the system of companies, institutions, and the economy in general.

This crisis can be financial, it can be organizational and productive, and of course any institution or startup can suffer from it regardless of the field

In which it operates.

These companies usually need highly skilled people to do many things, as there are not many people and a single person can do

Many tasks in a day, some of which may be devoted to Crisis management Facing the company.

And of course, the work teams in these companies need to realize the scale of the problem and deal with it intelligently, because usually the individuals in these institutions are not professionals

In dealing with it, and this may even be the first time they face a specific crisis, but after overcoming it, it leaves them with great experience and priceless-experience.

At the same time, failure in crisis management in these companies can lead to collapse or failure that negatively reflects on the company's ability to compete.

In this article, we will talk about five principles that govern the process of Startup Crisis Management.

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Calmness and control over emotions and nerves

The outbreak of a financial crisis or a crisis that negatively affects production operations and delivery dates is very bad news, and can push the owner of the institution or company to anxiety

Sadness and maybe an anxiety attack.

The same goes for the employees with him, what is happening may affect their feelings and therefore the whole system in this regard will be negatively affected at the level of productivity and behavior

And making decisions that will not be rational, but rather emotionality will govern a lot of the team's control to make matters worse.

The founder or CEO of the company must be calm and able to manage the problem without causing anxiety to himself and the team.

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Speed of investigations to determine the root cause of the problem

We are not dealing with a large company where investigations can last for days to find out what caused a particular problem, but rather we are facing A startup And which must be

The problem is obvious and easy to identify.

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If the crisis is the result of a delay in delivering orders and shipping them to customers, this means it is from production or those responsible for distribution and delivery, and it must be determined

Is the problem in production mechanisms, transport vehicles and poor distribution, or another reason.

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Communicating with everyone

While the crisis is being resolved, all team members must be aware of this, in addition to the above, constant communication must be maintained with customers affected by the

Problem and keep them updated constantly.

Communication breaks the deadlock in the company's relations, as it clarifies things for everyone and does not leave an opportunity for rumors and doubts to spread in this sensitive environment.

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Preventing further damage

Suppose we have a startup where a breakdown of some production machines caused the cancellation of shipping operations and delayed delivery operations, in this case we must prevent further

From damage.

First, the problem must be fixed on the same day so that more orders are not canceled, including orders for the next day, while also canceling the launch of a new product

Under these circumstances until production operations are fixed.

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Learn from the crisis

After you have taken control of things and succeeded with your work team in solving the crisis, you must reconsider things and learn lessons.

For example, a production crisis as in the example we are talking about can push you to allocate a part of the budget to buy backup machinery that is used immediately when it breaks down

Current so that production operations do not stop and improve the production environment in the company and make it continue to work despite all possible circumstances.

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End of article:

In startups, crisis control is supposed to be faster than in large companies, and you must act as a committed and disciplined team that does not look at

Crises as the end, but rather the real beginning for many of the giant companies you look at with admiration today.