
How to Market Yourself Effectively
February 17, 2020
How to Find the Perfect Employees Easily
February 17, 2020
Have you ever wondered whether the advice a billionaire shares in his books is useful to entrepreneurs or small-business owners? In any case, make sure
that if you’re an entrepreneur, an aspiring businessperson, or someone working to launch their own venture, you’ll find everything you need to succeed in the book
*Built, Not Born* by American entrepreneur and billionaire Tom Golisano.
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دليل إرشادي
This book can be considered a guide for any entrepreneur. At first glance, it may seem like the story of its author’s success, but as you keep reading, you’ll find that it
draws on the lessons and experience he gained over the 50 years he spent in business.
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Who is Tom Golisano?
Tom Golisano is a self-made American entrepreneur and billionaire. He started out as an entrepreneur and uses this book to share valuable insights you may not find in other books,
along with his experience and how he turned an ordinary idea into one of the largest and most successful businesses in the United States. Today, the market value
of Paychex, a Rochester-based payroll and HR services company, is estimated at around $30 billion.
Giuliani was nominated for the office of Governor of New York. He was elected to the position three times, in 1994, 1998, and 2002, and has also made several contributions to
charitable causes.
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Wisdom with a sense of humor
In the book, Giuliani shares his wisdom, sometimes with humor, and discusses his work at a law firm and a public relations agency.
At the end of each chapter, the book also offers what can be considered a summary of 7 to 10 points, allowing you to explore the topic that
matters to you and is on your mind, and to read the book wherever you like.
Giuliani’s practical approach to presenting the book covers a range of topics that occupy the minds of entrepreneurs, such as how to choose
staffing and training employees, and letting them go if necessary. It also covers sales, offers examples of successful businesses, and provides financial advice, as well as
the mistakes some people make in their businesses.
When reading the book for the first time, it’s best to browse through it at random, without following a set order, and get familiar with its contents.
In short, read this book if you’re an entrepreneur or an aspiring business owner—whether you’ve just started your business or have been working for many years and have extensive experience
in the market. There are surely new things around you and plenty you don’t know. By exploring this book, you’ll discover that there are many things you
don’t know yet—things that will broaden your experience and open your mind to new perspectives.




