معظم خبراء Digital marketing They tell you that the money is in the email list. And most sellers email lists promise you’ll quickly recoup your investment

in their lists. But these promises can lead you into trouble. This article gives you four reasons to avoid buying email addresses

Email subscribers and collect their addresses ethically.

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These people don’t know you.

When you buy an email list from a seller, make sure the people you’ll be contacting don’t know you or anything about your company. Think about the time

...that you invested in building your email list by attracting visitors to the professionally designed landing pages you created. They know you because they signed up for

your newsletter after they’ve seen activities that caught their interest. Now, if you purchase Mailing list you’ll be adding them to a list that contains

email addresses of people who know you. Therefore, you can’t reach two different groups of people with the same newsletter.

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You haven’t tested the list’s conversion rate.

Why does your ethically built mailing list achieve higher conversion rates than purchased lists? Because you already know how to improve the effectiveness of

your list. You’ve personally tested its conversion rate because your experience has taught you how to communicate with your audience and which messages capture

their interest. If you buy a list, you won’t know which topics subscribers prefer. As a result, you risk wasting money on a list containing

Addresses of people who aren’t interested in your company’s field.

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You’ll be sending unsolicited emails.

Since the list you purchased contains addresses of people who didn’t give you permission to send them newsletters, you’re on the verge of falling into the trap of

sending spam. Remember that people generally hate unsolicited emails and won’t hesitate to report them. In addition, when

تقوم بإرسال نشرة بريدية إلى شخص لا يعرفك فأنت تعرض سمعة شركتك الإلكترونية للخطر. 

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You don’t know how the email addresses were collected.

Another thing to remember is that you don’t know how the seller collected the email addresses. Did they build the list ethically, or did they collect

the email addresses illegally, such as by using bots to browse the internet? The truth is, you can’t know for sure whether the list is safe for

Whether you have one or not. So, under these circumstances, don’t risk your company’s reputation by buying a list of unknown origin.

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قد تبدو فكرة شراء قائمة بريدية جيدة بالنسبة للعديد من الشركات التي تنشط في الأنترنت. ولكن يجب تجنب هذا استنادا للأسباب المذكورة أعلاه.