We’ve prepared a detailed process to help you create an online video course. If you have

the desire to work online, this content is for you.

Creating online courses in video format is one of the best ways to deliver rich, informative

educational content clearly. Videos let you present rich details that e-books

and audiobooks can’t, due to the limitations of their formats.

Videos are ideal for more complex topics that require detailed explanations. They’re also suitable

For simpler topics. This major shift opens up possibilities for discovering content—as far as your creativity can take you.

If you’re thinking about creating a high-quality online course with videos, this article will show you

how to create audiovisual content and launch it online!

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أفضل شركة تصميم منصات تعليمية وكورسات 

.

Prepare an online course in video format

تنقسم مرحلة إعداد دورة تعليمية أونلاين على شكل فيديوهات إلى ثلاث  مراحل:

- Pre-production;

- Production;

- Post-production.

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First: The pre-production stage of creating an online course

1. Project characteristics

This section is where you decide when to start and finish the course. From this point on, learn how to work

Set manageable time frames and goals. In a computer document or notebook, write down the project start date

and end date. This phase is dedicated to completing the entire course preparation process.

تاريخ الابتداء : 15 يوليو 2021

تاريخ الانتهاء : December 31, 2021

Also determine the cost of producing the course. This step is essential so you can plan for the expenses you’ll incur during

the project and avoid any unpleasant surprises at the end.

It’s worth noting that an online course is a business model with lower costs. You can create one on your own

personalized, using materials you likely already have. In this guide, you’ll find resources

that are free or inexpensive and will make it easier to prepare your materials.

In any case, list all the potential costs you’ll incur, keeping in mind that the course

must maintain its high quality!

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2. Choose your market segment

Choosing your market segment is the first step that will guide all your sales strategies going forward. The segment

A market niche is a segment of the market you choose to work in. It has distinctive characteristics that allow you to focus your efforts.

Children’s products, sportswear, and wedding decorations are examples of market niches.

If you already have a clearly defined niche, that’s great. If not, you should take a few steps before

making your choice:

1. Analyze the available options.

2- Assessing supply and demand

3. Understand the processes and techniques.

4- Competitor analysis

5- Choosing a market niche and the topic of the course.

We’ll cover each of these points:

1. Exploring the possibilities : إذا كنت لا تعلم ماذا ستقوم بإنتاجه، لديك بعض الخيارات للبدء بالتفكير في الموضوع:

- Pay attention to what’s happening around you. Look for a popular area that everyone wants to learn about and that you can teach.

 مثال: هل لاحظت أن الكثير من الناس من حولك يواجهون صعوبات في إتمام الأهداف ويؤجّلون كثيراً؟

You can study productivity techniques, test them, and teach others how to use them.

Identify the skills and qualities you have that others admire, and think about how to turn your talents and skills into content.

تعليمية . مثال: أنت شخص ودود جداً، وتعرف كيف تكسب الأصدقاء والشركاء. ما رأيك في تعليم طريقتك

to those who are a little shyer?

Find someone with a talent: If you can’t think of an idea for turning it into educational videos, consider

your friends and acquaintances who could teach, and offer to partner with them on producing the content! مثال: Do you know a friend who teaches

French? This could be a great idea for creating a complete beginner’s course in French!

2. Evaluate supply and demand: After listing a few topics, analyze whether there’s an audience for them.

يمكن لبعض الأدوات مثل : Google Keyword Planner أن تساعدك على فهم أرقام البحث بشأن موضوع

on Google, the largest search engine on the internet.

3. Understand the trends:Use free tools such as Google Trends, which show you how topics are trending on

مر الوقت.

4. Competitor analysis: Look for what competitors are saying about the topic. It’s important to review all types of content:

text, audio files, videos, and anything else being said about the topic.

This research is essential for making your content more comprehensive and high quality. One very effective way to evaluate

performance benchmarks is to open a separate browser window and search Google for topics that

are directly related to your subject.

Is your course about learning to cook? In that case, you have many options: “Learn healthy cooking,”

“Learn Saudi cooking,” “Learn Indian cooking,” and many other examples.

تساعد الأدوات: Keywordtool  و Keyword Planner في Google Adwords على انتقاء المفاهيم الأكثر

Search YouTube as well. Ultimately, your content consists of video.

Review all the results that appear on the first few pages, and see which topics they cover

and how they present them.

The goal of this step is to identify your competitors’ strengths and weaknesses, giving you a benchmark as you prepare

your content. It’s important for your product to always outperform the content available on the web.

5. Choosing the market niche and online course topic:Once you’ve decided on a digital product topic, it’s essential

to be knowledgeable about the subject you’ll be teaching.

Look for a wide range of resources on the topic, focusing exclusively on foreign-language materials. Search sites such as

 Quora (in English), Yahoo Answers, and search autocomplete (the tool itself can provide you with

A range of search suggestions as you type can reveal common mistakes people make about your topic,

as well as important concepts in the field.

Why is this important?

That’s the only way to create materials that are as comprehensive as possible—materials that

future customers will be truly happy to buy.

After completing all your research, write a summary of your online course.

مثال: الدورة التعليمية تتحدث عن كيفية تطوير الثقة بالنفس، وتذكر عدة أساليب رائعة تساعد الناس على

Value themselves more, learn to accept who they truly are, and use that as a foundation for personal growth and greater self-confidence

ثقتهم بأنفسهم.

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3. Identify your ideal customer

Once you’ve chosen a topic for your online course, define your ideal customer. You can do this

by researching your target customer.

Why is this important?

Creating a customer persona helps you be more precise when developing your course content and promoting

Online course.

You can conduct research with your audience, if you have one, or with an audience similar to yours.

Here’s a quick guide for each scenario:

If you have an audience:

Having an audience means having a customer base or a community that includes potential customers

connected to you. This could be through a fan page, an email list, or a profile page on

Instagram has many fans, or a YouTube channel, for example.

If you teach English in a classroom, you can use a customer persona to understand your typical customer

for an online English course.

If you don’t have an audience:

If you don’t have an audience, you can use other resources, such as conducting online research and using

the Facebook Audience Insights tool

Let’s say you’re a nutritionist looking to create materials on how to set up a nutrition clinic, attract clients, and build their loyalty.

In this case, you can conduct research in collaboration with final-year nutrition students. The research can be carried out

online or in person.

In your research, ask questions that describe respondents’ sociodemographic profiles and behavioral characteristics.

Here are some examples of questions you could ask:

- Age, gender, and other personal information.

- What does a typical day at work look like for you?

- What challenges do you face in your work?

- What do you value most about your work?

- What are your career goals?

- What topics are you interested in?

- How do you gather information about these topics?

Which channels do you use most?

Are you used to shopping online?

Have you ever purchased study materials online?

The more details you learn, the better. Then, gather all the data and analyze the most common answers among

the people you interview. These shared data points will form your customer persona.

You can also use the tool Facebook Audiences Insights ، والتي سوف تقدم لك معلومات ليست

تفصيلية كثيراً، لكن من شأنها أن تكون هامة لبحثك. يكفي الدخول إلى the tool’s website وإدخالها في

the fields on the left, as shown in the example:

4. Course Format

Since we’re talking about videos, the recommended format for the course is a membership program.

في هذا البرنامج، والذي يُعرف أيضاً بمنطقة العضوية أو Membership the content is hosted on

the platform of your choice. After making a payment, students receive login details and a password

to access the content, which remains available for the period you choose.

With this format, you can provide all the content at once or release each learning module gradually

at the frequency you prefer.

This model evolved and became highly successful for two main reasons:

Recurring revenue: One of the key benefits of a subscription model is the ability to generate recurring revenue. You can predict how much

revenue your sales will generate next month, and improve your future strategies based on

هذا الربح.

You can earn long-term customer loyalty: Students become more engaged and connected with you and the content you provide,

and are more likely to keep following the lessons when you introduce new material.

This approach gives you a better chance of increasing customer lifetime value (LTV), which represents the value

The amount of money customers are willing to spend over the time they use the product.

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5. Course Structure

Now it’s time to create the course outline. This may be the best time

to set aside time to develop truly comprehensive materials.

Let’s say you’ve created a course on how to gain more authority at work.

You should cover all the topics related to this field.

مثال:

How to build authority with leaders and managers at work?

How to build authority with subordinates at work?

How do you conduct yourself during a typical workday?

And all the information students need to gain the knowledge required to develop expertise and mastery

في بيئة العمل.

These main topics will form the course modules. Within each module, you will determine

the number of instructional videos needed to explain the topic.

In the previous example, we’ll discuss the first learning module.

How do you build authority with your managers at work?

-فيديو تعليمي: كسب ثقة رئيسك في العمل.

-فيديو تعليمي: التعرف على المواطن التي تقول فيها “نعم” والمواطن التي تقول فيها “لا”.

-فيديو تعليمي: يعرض النتائج التي توصلت إليها.

Note: One important factor that can help you identify topics is researching the person’s personality in advance.

The typical customer. If you know your customer well, you’ll know exactly what they want to learn. Another important point

is to know your competitors well. Find out what topics they cover and create something even better.

It’s worth noting that in the membership area, you can use other resources alongside videos in your course

content. This lets you make use of support materials, such as tables, text, and anything else you think is

necessary to complement the video.

Educational Website Design

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2 – The production stage of creating an online course

1. Create a script for the tutorial video

You now have a good idea of what the course will look like, right? Now let’s talk about what

the lesson will look like. This is where you put all the theory into practice.

The videos should be engaging and captivating so students keep watching and learning from the content. Remember: if someone

buys the product, it’s because they truly trust you and hope to get everything you promised in your promotion. So every lesson

should have a script.

Even if you know the script by heart, it will guide you and help keep the course well-structured.

The presentation follows a logical, engaging arc: an opening, a main section, and a conclusion.

1. حدد الصراع:

Each lesson will focus on solving a problem—just one problem. This is what we call the conflict here. To follow the script,

Identify the conflict in each tutorial video by answering the following questions:

– What is the problem?

– لماذا ؟

– Who is the problem intended for?

– أين ؟

– كيف ؟

مثال: الدرس 1 : يشرح الدرس الأول من خلال الأمثلة والبراهين أفضل الطرق لإعداد سلسلة من العصائر

natural ingredients that enable students to make the best juices for welcoming guests into their homes and overcoming

حر الصيف.

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2. قسم الدرس:

To make a lesson easy to understand, it should be divided into sections. If we’re talking about an English-learning course,

we could divide the lesson as follows:

 

Presenting the problem or issue:

Here, you should present the problem and its solution to the student and explain what they’ll learn by the end of the lesson. Remember,

you have 5–15 seconds to capture the student’s attention, so it’s best to get straight to the point.

مثال : Do you know which kind of juice is best for the summer heat and replenishes all the fluids the body needs?

If you’ve made it this far, you’re about to discover things that only a few people know in this course.

In this comprehensive juice-making course, you’ll learn to enjoy delicious juice that suits your taste, both in appearance and flavor.

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المحتوى :

This is where you present the key lesson content. In مثال الدورة التعليمية عن العصائر ، يمكنك وضع

organize the presentation and describe the flavor and aroma of each type of juice. For other topics,

think of fun ways to revisit the content.

مثال: Today, I’ll talk about artificial flavorings in juices. We’ll start by discussing fruit flavors

—specifically red fruit flavors—and then move on to the amounts the body needs each day. Imagine you’ve invited your boss and their family to your home for lunch. You could start by serving red fruit juice when they arrive.

This is when students practice what they’ve learned. In a course about juices, you could

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التطبيق:

talk about red fruit juices and begin commenting as soon as the student starts making them at home.

If students can’t do this during the course, assign them some exercises to complete before moving on.

إذا لم يكن ذلك ممكناً من أجل الطلاب في الدورة ، اترك بعض الأعمال كي يقوم الطلاب بتطبيقها قبل الانتقال

…until the next lesson. This way, they can review and reinforce the lesson before moving on to a new one. You can set up

quizzes to track your students’ progress. Some platforms let you do this through membership areas.

التابعة لها.

مثال: الآن حان دورك. أولاً جرب تحضير عصير التوت البري وجرب أن تضيف له قليلاً من العسل….

Try making a small batch without honey…

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Reaching the conclusion:

At the end of the lesson, invite the student to take action. This keeps them engaged and interacting with the course.

. You can ask them to leave a comment after trying it, so you can hear what they thought of the lesson or answer any questions they may have about

Make sure it’s clear during the lesson—and, of course, invite them to attend the next one!

مثال: If you enjoyed this lesson, leave us a comment or ask a question! See you in the next lesson, where you’ll learn

which types of juice taste better with milk—and without added sugar.

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3. Pay attention to the lesson length

The lesson should be dynamic and engaging so students stay through all the learning modules to the end. It’s helpful

to break the content into short videos no longer than 15 minutes. Once you’ve prepared the script, record the audio so

Determine the video’s duration.

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4. Review the script

In these materials, we’ll share several additional tips for creating your tutorial video! We’ll cover

the soundtrack, editing, and how to act in front of the camera!

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2. Choose a camera

The camera you use to record your tutorial video makes all the difference, because video quality tells students a lot.

We’ve put together some camera options to help you choose.

It’s worth noting that you don’t need to buy all the equipment. You could also rent some of it or hire a

photography expert / producer to help you take photos.

Without further ado, let’s move on to cameras! We’ve put together a list of five types:

First: Smartphone cameras

Second: Professional DSLR cameras

Third: Action Cameras

Fourth: Camcorders

Fifth: Compact Cameras

 

First: Smartphone Cameras

Smartphone cameras are the most common cameras in the world! It’s impossible to find a smartphone

that doesn’t have at least one camera. These cameras are very convenient because you can take out your phone at any moment

Take it out of your pocket and capture a photo or video.

المحاسن: سهلة الاستخدام، بشكل عام الجميع لديه هاتف ذكي، الذي يقدم إمكانية التصوير وبتكاليف منخفضة

It’s also portable enough to take anywhere, since it fits in your pocket.

المساوئ: إن نوعية الصورة والدقة بشكل عام لا تعتبر بمستوى جودة الكاميرات الاحترافية، خصوصاً للأغراض

However, some smartphones can record in high resolution, including 4K. If that applies to you, consider…

هذا المصدر!

نطاق السعر:  110$ – 1100 $

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Second: Simple compact cameras

Basic cameras are usually known as digital cameras and are a great option for beginners who aren’t sure where to start.

They are small, inexpensive cameras.

Most cameras are automatic, which is very helpful if you have no photography experience. There are

some models that offer manual options, such as exposure control and HD video recording, but

not much beyond that.

المحاسن: هي كاميرات خفيفة، سهلة الإعداد، وأسعارها معقولة.

المساوئ: نوعية الصورة منخفضة، والموارد محدودة.

نطاق السعر: 80 $ – 220 $

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ثالثاً :Action كاميرات  

Action cameras are highly durable and come with a lightweight mount. They became popular in 2011 with the launch of the

GoPro Hero 2. They are usually waterproof and rainproof, and some newer models are even freeze-resistant!

In general, some of these cameras are handheld and offer very limited features, such as zoom

and spotlight levels. However, most still deliver excellent quality. Some models can also be

controlled directly from a smartphone, allowing you to transfer files straight to your device.

المحاسن: يوجد لها حامل من أجل الظروف الصعبة.

المساوئ: تقنية التكبير zoom والعرض محدودة جداً. بغض النظر عن النموذج الذي تقوم باقتنائه، قد تفتقر

video and image quality.

نطاق السعر: 190 $   – 790 $

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Fourth: Camcorders camcorder

Before 2006, this camera was used only for recording videos. There is a very wide range of these

cameras, with uses ranging from everyday consumers to cinema. But here, we’ll focus on the consumer

Ultimately, videos recorded with these cameras are usually not of excellent quality,

but given their price, that’s fairly reasonable. They are small, easy-to-use cameras,

with a few manual controls, such as audio, focus, and zoom.

المحاسن: هي كاميرات خفيفة، سهلة الاستخدام، عدة تتمتع بالاستقلال من ناحية البطارية، وكذلك وقت جيد

recording time. A distinctive feature of this type of camera is its flip-out screen.

المساوئ: لا تعد نوعية الصورة ممتازة، ولا تحتوي على موارد متقدمة.

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Fifth: Professional Cameras DSLR

These cameras are known for their interchangeable lenses, which can be swapped depending on your needs. With the launch of

HD video in 2006, these cameras sparked a groundbreaking revolution in the audiovisual market,

especially as they were more affordable than the professional equipment available at the time.

These cameras are expensive in their own right. In addition to the camera body, you also need to consider high-speed

memory cards, genuine batteries, and lenses, which can cost more than the camera body.

If you’re not familiar with photography, DSLR cameras are the least recommended option, unless

you have someone to help you use them.

المحاسن: هي كاميرات تُستخدم في أغلب الأحيان من قبل المصورين ومعدي الفيديوهات. تقدم صورة

and advanced features.

المساوئ: عادة تعد هذه الكاميرات الأثقل ولا تتمتع بمفهوم (أرغونومية التصميم) – لا تشكل آلة مريحة

لجسم الإنسان.

نطاق السعر: 400 $ – 3500 $

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Continue to Part Two using the following link

A Detailed Guide to Creating an Online Video Course, Part 2

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