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نعلم أن الفنون الإعلانية المتنوعة من Content Marketingsocial media marketing
and paid advertising, are effective tools that support marketing strategies and plans across a variety of industries,
but we shouldn’t forget that one of the most effective promotional methods throughout history is marketing
الزبون ذاته.
There’s nothing more genuine or influential than a customer’s own words as they share their feelings and opinions
When it comes to a product or service someone has tried, their opinion and words can have a significant impact on the people around them. If a customer likes a product
or service, they’ll start talking about it within their community and may persuade many others to try it based on their recommendation.
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What Is Word-of-Mouth Marketing?
التسويق الشفوي أو التسويق عبر الكلمات أو word-of-mouth marketing when you tell people you know
about your experience with a particular product or service, usually because you believe it’s a very good product or service.
And with these words, you want to encourage people to try it—and buy it, too.
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“
بكلمات أخرى:
A customer buys a product, whether physical or digital, from a brick-and-mortar store or online, and tries it.
Once they’ve confirmed that it has truly made a difference in their life and delivered the benefits they hoped for, without
exaggeration or deception, they naturally start talking about the product to the people around them—without any encouragement from the company.
Whether during a visit, at the market, or in a public place, whenever an opportunity comes up or a related topic is mentioned,
the customer immediately remembers their experience with the product and how happy and satisfied it made them, and starts telling people about its benefits and recommending it.
Urging them to try it.
These words and this approach have a powerful effect on people because they feel genuine—especially when they come from
the individual personally, rather than being prompted by the brand to talk about it.
لهذه الكلمات التي ينطق بها تأثيراً سريعاً على الناس، لأنها تثير لديهم تعاطفاً مباشراً empathy وتدفعهم إلى
reminding them of their pain points or unmet needs and prompting them to quickly decide to try the product
أو الخدمة ذاتها للحصول على ذات النتائج والمنافع.
وهذا بلغة التجارة يعني كسب الماركة للمزيد من العملاء
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11 tips to get customers to market your business on their own
بعد أن تعرفت على معنى الـ word of mouth marketing والدور الهام الذي يلعبه في جعل الشركة تكسب
more customers and clients, we’ll share 11 tips to help you achieve this naturally with
your customers, without paying someone to do it for you in a dishonest way
..
1. When planning your products and services, always start with your customers’ pain points, needs, and dreams.
كل شيء في التسويق والتجارة يجب أن يبدأ وينطلق من حاجات Target audienceIt should be designed to
solve the problems they face and offer an effective solution. Otherwise, there’s no point in selling or bringing it to market.
If you want customers to be impressed by your products and services and become advocates for your brand, it’s essential to be creative
in the approaches and methods you use to genuinely help them and deliver value.
Then your ideal customer will see that the product is truly essential. Once they experience its benefits and features,
they’ll start talking about it right away with their friends and family.
As for products that offer customers no value, or are not designed based on prior research into the market and its audience segments,
how can they motivate customers to talk about them and promote them? They have provided no benefit to the customer.
I don’t think any customer would deliberately deceive others, especially if the product has left them disappointed or deeply shocked.
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2. Try to exceed your customers’ expectations and surprise them.
As we mentioned in the previous paragraph, developing products that meet customers’ needs and solve their problems is one of the
العوامل التي تدفعهم إلى القيام بالتسويق الشفوي word of mouth What if you went beyond expectations
الزبائن وتقديم لهم ما لم يفكروا فيه بعد؟
This certainly won’t go unnoticed by customers. It will leave a lasting impression that prompts them to talk
naturally about you, your business, and the products and services you offer.
Study the market carefully and look for the gaps within it. Which needs and areas have only been partially
addressed, but could be solved more creatively, professionally, and effectively through a different approach or product?
That’s where the answer lies! If you think and research carefully, and conduct real interviews with a diverse group or sample of
your customers, launched a survey, or relied on help from online resources such as Google Trends, you’ll certainly
find plenty of angles and insights you can build on and get started with.
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3. Try to build an emotional connection between your products and your customers.
Emotions play a major role in many of the reactions, behaviors, and even decisions people make—
and may even be their primary and fundamental driving force.
We can’t ignore or forget that people are shaped by a mix of emotions that influence them and have a significant effect on their tastes.
and their behaviors. When discussing entrepreneurship and market excellence, we can never overlook this important factor.
إذا أردت لزبونك أن ينطلق من ذاته للحديث عن منتجاتك وخدماتك ويبدأ بتسويق الـ word of mouth يجب
أن تولّد بين منتجاتك وبينه نوعاً من التعاطف الوجداني والتفاعل أي empathy and this will be the driving force that
keeps them going without stopping.
Offer them the products and services they want, and try to provide a distinctive, personalized experience whenever they contact you—that is,
Service Customer service At a high level, if you don’t have the solution or product, recommend a store or website.
Another website that can help…
If a customer is unhappy with their experience with you, try speaking to them in a way that appeals to their emotions and sympathy, rather than
غضبه واستفزازه…
During holidays and festive seasons, give them gifts or send them a message wishing them a happy holiday. All of this helps you
build empathy and feelings of respect and loyalty between you and your customers, paving the way for them to market your business through
تلقاء أنفسهم.
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4- اعتمد على قوة الدليل الاجتماعي Social Proof on your sales pages
This idea closely aligns with the text’s main point: if you want customers to spread the word about your business,
show them plenty of reviews from real customers who have had the chance to try your products and services.
If you have a website where you market your products, or a sales page for a particular product, try focusing on
this strategy.
Feature these customers’ testimonials, either by filming videos with them (interviews) or asking them to write reviews.
You can collect them by email or through social media and feature them on your website after getting their permission. These approaches are highly effective
and go a long way toward getting viewers talking about you and your products simply because they saw people praising them…
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5- ركز كثيراً على مرحلة ما بعد البيع After-sale
هذه النقطة تغفل عن ذهن الكثيرين من رواد الأعمال وأصحاب الشركات.
Always remember: if a customer likes your product or service, they’ll speak highly of you, praise your products, and recommend
الناس الشراء منك، لكن مفهوم التسويق عبر word of mouth also carries the possibility that customers will talk about you—but
in a negative way if they’re unhappy with your products.
And if you don’t follow up with customers after a purchase to make sure everything went well, how will you know if there are
أناس غير راضين عما قدمته لهم؟
That’s why it’s important to remember that your relationship with a customer doesn’t end when they buy from you. You should stay in touch
They ask about you and your services, giving your customers another reason to promote you and your business.
On their own.
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6- Ask customers to share their opinions and rate your products and services.
I believe every customer has something to say about your products and services based on their personal experience—isn’t that right?
When you don’t ask customers what they think, you miss many opportunities to stand out in the market and improve your products
and services. Most importantly, you lose one of the most effective ways to encourage customers to talk about you
and promote your business in their own spontaneous, sincere words, inspired by their gratitude, satisfaction, and appreciation.
Don’t miss this opportunity. Create a customer satisfaction survey and send it by email or text message if
you have their phone number (after getting their permission and letting them know they may receive a survey like this).
When customers see that you genuinely care about their opinions, are committed to delivering what they really want, and are eager to improve, they appreciate it
greatly—and start talking about you and recommending you.
Five Ways to Make Your Business and Services Stand Out in the Market
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7- Keep up with the latest market developments.
It’s essential to keep up with the latest developments in the market, as this directly and fundamentally affects your ability to stand out
وتقديم ما يبهر الزبون.
Follow technology websites and news sites for the latest updates, and keep up with the latest discussions in online communities.
What are people talking about online? What are they sharing? Has anyone mentioned news you could benefit from
and use to improve your products? Take advantage of it, and don’t wait too long—or a competitor may get there first.
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8- Continuously study your competitors in the industry.
Keep your competitors in sight. With technological advances, new ideas and strategies emerge every day,
and if you don’t keep up with what your competitors are doing in your field, they may get ahead of you
and turn customers into advocates for their products…
Study your competitors carefully. Look at what they’re doing, then think about how you can offer something they haven’t yet.
Use the data you have about the market and your customers’ needs, wants, and preferences.
This gives you another smart strategy—one that can become an opportunity to win customers’ admiration and promote your business.
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9- Use the art of storytelling in your marketing.
We talked earlier about the importance of building an emotional connection between you and your customers, remember?
Here’s a great strategy to help you do that: it can encourage your customers to talk enthusiastically about your business and make them
يدافعون عنك أمام الناس: هي استراتيجية القصص التسويقية أو storytelling
من أحد فنون The marketing story strategy is: “I’m just like you.“.
Try to tap into the needs and desires of potential customers that your products and services can fulfill, and start creating
a marketing story that stirs your customer’s emotions by highlighting a common problem that you may also be experiencing. This makes
the customer relate to you.
This may encourage them to try your products sooner or start telling the people around them what they saw and heard from you, and that’s
يدفعه إلى تطبيق أسلوب word of mouth marketing without them even realizing it.
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10- Try to earn your customers’ loyalty and commitment to your brand.
Winning customer loyalty and commitment is a powerful way to increase the chances that they’ll recommend what you offer to their audience.
كبير حولهم.
One of the best ways to get a customer to market your business and services is to turn them into a customer
who stays with you, building a relationship based on complete loyalty and commitment to you and what you offer. They’re entirely satisfied with you, which makes
The stage is set for people to hear about you and your business at every opportunity.
11- اعتمد على المؤثرين الرقميين Digital Influencers لكن بذكاء
Since emotions are one of the factors that drive and shape customer behavior, we cannot overlook the discussion
of the role played by fan favorites: digital influencers.
What cannot be ignored is how many people admire certain personalities whom we call (Influencers)، ويلعب
These famous people play a major role in the decisions of their devoted fans.
It’s entirely natural for one of these influencers to appear in an ad and have a major impact on their devoted audience,
getting people talking about it and recommending or trying the company’s products simply because that
celebrity recommended them or appeared promoting them.
You can take advantage of this modern market trend, but do so in a smart, innovative way so it doesn’t raise suspicion. Otherwise, you risk shocking even the influencer’s own audience.
Try to identify the field or fields the influencer talks about, and assess how suitable they are to promote the product.
Try to identify the field or fields the influencer talks about, and assess how suitable they are to promote the product.
For a product or service you offer, start by broadening your reach to find out whether the influencer’s audience would be interested in what you have to offer.
By studying these aspects, you can at least expect to increase the likelihood that the influencer’s fans will get excited and start
talking about or trying your products before long, and become actual customers.
