One of the most notable national developments coinciding with Saudis and residents celebrating the 90th National Day, observed each year on September 23, is the wise leadership’s success in advancing women’s participation in the Kingdom.

By supporting and empowering women across a range of activities and fields, this has helped increase their contribution to development.

and empowering them across a range of activities and fields, which has helped increase their contribution to development.

One of the most important examples that can be cited this year of Saudi women’s effectiveness and distinction across various fields

is the work carried out by three Saudi women on the Crisis Management team in the Human Resources Department at Bupa Arabia Cooperative Insurance Company.

a leading role during the COVID-19 pandemic.

Over the course of three months, the efforts of “Rahma Khoja, Reem Badriq, and Ruba Al-Anqari,” as members of the Crisis Management Team, led to numerous

important achievements and key successes. These included setting up a crisis management call center to proactively support employees

and keep them informed about precautionary measures and preventive protocols, updating them whenever needed.

The three Saudi women who formed the core of the Crisis Management Team also handled all employee questions

about changes and precautionary measures, responding quickly and accurately, as well as supporting those who

Employees stranded abroad after travel to and from the Kingdom was suspended, along with increased awareness and support for employees who had to quarantine

at home, either because they had been in contact with infected people or had returned from travel. The company also helped those who developed

symptoms of infection and enabled them to undergo the necessary tests.

“Rahma Khoja” is a director in Corporate Social Responsibility, Internal Communications, and Human Resources Development at

“Bupa Arabia for Cooperative Insurance.” She holds a bachelor’s degree in marketing from Woodbury University and describes the work

as part of the crisis management team as “an exceptional experience,” explaining that she and her colleagues gave it their all, which energized and invigorated her.

making them more engaged and committed, and recognizing Bupa Arabia’s efforts to systematically nurture and develop young Saudi talent,

in line with the latest international standards.

Meanwhile, Reem Badriq, an employee in the Media and Digital Marketing Department, says several important paths are available, most of them driven by

Saudi women’s strong desire to serve their country in a range of fields. She points to inspiring Saudi women who have achieved

local and global success across economic, social, cultural, and diplomatic fields.

As for Ruba Al-Anqari, a graduate of King Abdulaziz University in Jeddah who works in the Human Resources Management Department at

“Bupa Arabia” since 2017, where she was an active member of the crisis management team during the pandemic, noting that “Saudi women

are now capable of achieving a succession of national accomplishments. This would not have been possible without God’s grace and the support of the wise leadership, which

believed in their abilities.”