The principles of successful corporate social responsibility go beyond simply doing good and carrying out a few community-service activities. Successful initiatives

of corporate social responsibility tell the company’s story, incorporate stakeholder feedback, and position

the company as a leader on social issues while guiding how community investment funds can be spent most effectively.

Without these elements, all efforts go to waste. CSR success depends on serving the interests of many

stakeholders, whose interests may seem to conflict. A company’s social and environmental efforts will not succeed unless they are grounded in

A clear, well-defined program.

We identify the key principles for successful corporate social responsibility as follows:

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Building the Strategy

Building a strategy is important in its own right; it is unreasonable to expect corporate social responsibility—or any other initiative—to succeed without

A guiding strategy—but the situation here is a little different: the goal is to do more than simply develop a strategy. It must be

aligned with one of the company’s core competencies.

If the company has achieved success in a particular area—risk management or green production, for example—it is important

for its community strategy to align with that area. This builds the company’s credibility and helps it stand out in the community.

بمظهر الخبير.

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قضايا العملاء

This is one of the most important principles for successful corporate social responsibility. It involves two things. First, the company’s initiatives

should align with the issues that matter to its target audience or the surrounding community more broadly.

Second, customers are a powerful force: they can reward or punish a company, and companies need to keep that in mind. For example,

a Cone Communications CSR study found that 87% of consumers would purchase a product because it came from a company that supports

a social or environmental cause they care about.

Consumers reward socially responsible companies through brand loyalty, donations to support charitable businesses,

and purchases of products that deliver social benefits.

On the other hand, consumers are also willing to use their purchasing power to punish companies that have acted irresponsibly.

or harmful, through boycotts and negative social media campaigns.

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Caring for Employees

When discussing the principles of successful corporate social responsibility, we can’t overlook the role employees play in this

regard. A company’s initiatives and efforts will have no impact unless its employees are proud of what it does and enthusiastic about it.

Some statistics indicate that 76% of millennials consider a company’s social and environmental commitments when choosing

a workplace, and 64% would not accept a job if a prospective employer did not have strong corporate social responsibility

practices.

What’s more, a company’s internal culture reflects whether it truly stands by its claims. In fact, its internal practices with

employees serve as a test of what it can achieve externally.

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Measuring the Impact of Social Responsibility

Measuring the return on investment from corporate social responsibility efforts and practices is highly challenging, not to mention that it can be

difficult to do—especially when a company’s efforts involve multiple departments, such as HR, marketing, and others.

Despite this difficulty, measurement is extremely important. It helps stakeholders

and investors understand how successful these efforts have been, and also creates an opportunity to adjust certain strategies,

And adopt new practices if existing activities and initiatives have not delivered the desired results.