7 Practices to Improve Search Rankings and Web Content
3 December، 2017
Article Marketing Is the Solution to Promoting Your Website—Find Out How!
4 December، 2017
There’s no doubt that content and backlinks are essential for achieving high search rankings. Everyone focuses on content and links, but few
give the images published in their articles the attention they deserve—even though images can lower your rankings or help push your website higher in search results.
In this article, I’ll share 10 important tips for handling the images you use on your website and include in your articles. Follow these tips as closely as you can
to improve your search rankings.
.
Tip 1: Image size
As a website administrator, you should know that users are impatient and their patience runs out quickly. You have 3 seconds for your page to load in the user's browser; otherwise
سيرتفع Bounce Rate و سيرتفع زمن التحميل و بالتالي و كنتيجة حتمية سيتراجع ترتيب موقعك ، لكي تسرع من زمن تحميل صفحتك أول ما عليك
consider is reducing the size of the images used on your site. Smaller images help your site load faster and therefore تحسين الترتيب ،
To reduce image sizes, follow these two guidelines:
.
Reduce image dimensions:
If the area where the page displays the image is 500 × 500, try to upload an image with the same dimensions—that is, 500 × 500. Larger images
have larger file sizes and won’t give you better results when the space allocated for the image is only 500 × 500.
.
Reduce file size:
Check an image’s file size before uploading it. There’s no benefit to uploading images larger than 5 MB; larger files mean longer loading times.
So, reduce the image file size before uploading it. You can do this using Photoshop or one of the free websites that offer this service online. Here are
some websites you can use:
.
Tip 2: Image name
Search engine crawlers can’t see or recognize images, so you need to help them by choosing descriptive names
for your images that reflect their content. For example, if an image shows how to do a fitness exercise, don’t name the file pic1.jpg or
image3.jpg. Instead, give it a descriptive name, such as fitness-exercise.jpg. The name should reflect the image’s content. Another point I’d like to mention is keywords.
There’s no harm in including Keyword Include it in the image name, but don’t overuse it—keep it natural and unforced, as repetition may lead to
لك العقوبات .
.
Tip 3: Alt text or Alt tag
It’s very important to add a description for every image you upload to your website that reflects its content, in the alternative text field, also known as the Alt tag. This
helps improve search rankings. Alt text is used with images to help people who are blind browse the internet. Special software
reads the alt text aloud so they can understand what the image depicts, since they cannot see it.
.
Tip 4: Image sitemap
A sitemap is an XML file that acts as a guide to the sections that make up a website. It is used Search engines by search engine crawlers during the crawling process.
This helps Google index the different sections of a website. To ensure proper indexing, Google recommends that webmasters add a sitemap.
To ensure your website’s pages are indexed correctly, create an image sitemap if you want Google to index the images on your site. If
you have a large number of images on your site, create a dedicated image sitemap.
After creating the sitemap and uploading it to your site, remember to add it to Google Search Console.
.
Tip 5: Add a title to the image
An image title is the description displayed below the image. Be sure to distinguish between the image filename, alt text, and image title—each is
different, and you should include all three when using images. Users and search engines both read image titles, so add titles to your images.
Learn what these images contain.
.
Tip 6: Use compressed images
Before uploading an image, check its file extension. The extension indicates the image format and whether it is compressed. Always use compressed images on your website to ensure
faster page load times. Common image file extensions include GIF, PNG, and JPG.
ز
Tip 7: Host your images on other websites
If you have many images and want to display them at high resolution without reducing their quality, and your website is hosted on a slow server,
it’s best to upload your images to other websites so they don’t affect your page’s load time. Here are some sites you can use for
image hosting:
.
Tip 8: Disable images when the site is opened on a smartphone
We’ve discussed the importance of making websites mobile-friendly in many of our articles. We’ve also noted that mobile-friendly websites receive a higher score from
Google’s algorithms. If images on a page aren’t essential and users can do without them, you can detect the device being used to
browse and hide the images when it’s a smartphone. This reduces the time it takes to load the page on a smartphone.
.
Tip 9: Reuse the same images
Users often reuse the same image in multiple articles and pages, uploading it again each time even though
the image is already available. As a result, whenever a user opens a page containing the image, the browser downloads it again. When reusing the same
image, don’t upload it again. Use the image once to ensure it’s downloaded only once by the user’s browser.
.
Tip 10: Use a hyphen (-) instead of an underscore (_):
Google prefers using a hyphen (–) in image names. You can use spaces instead, of course; this isn’t required, but the hyphen is preferred.
When separating words in image names.
