A set of Tips for those working as a social media manager Or a social media manager in a company or even a startup project that I share with you

In this article

1 > You must show that social marketing, or even presence on social services and following the conversation held about your market or brand

/ your startup project, is very important and essential as an integral part of your marketing strategy. This is done by linking them to business or marketing goals for the project, for example through these

channels we can acquire new users at a lower cost than traditional methods, conduct marketing experiments, or even launch services at a low cost, as well as communicate

in a closer way with the segments we target. For more, this nice video highlights that 

2 > Create a social marketing strategy

3 > There are several types of marketing campaigns that you can run, such as influencer marketing, Viral Marketing, Social Media

Marketing, Content Marketing, and many others. Each has a goal and purpose it achieves, and some can be run together, so you must know

your needs and measure against them.

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4 > A checklist containing a list of tasks your team performs daily when starting their daily work, such as responding to all complaints and forwarding what you couldn't answer

to Customer Service, thanking those who helped market your brand, and so on – the image gives you an idea of what I mean.

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5 > Create an editorial schedule for what you will publish (type of content, services you will publish on) and when you will publish it over the month, week,

day, and at what hour 

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6 > It is great to train your team on customer service and sales skills – knowing the sales cycle time, and marketing – knowing if there are marketing occasions

or a new product coming. These are some of the skills your team needs in this social age.

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7 > Coordinate with other departments (customer service, marketing, sales) to transfer and know what customer problems and suggestions are, and address or utilize them

with a high degree of speed and efficiency.

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8 > Create what is called Social Media Personas which are added to the Marketing Persona, which are important to you and through them you can create a visualization

of who your target segments are and market to them correctly.

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9 > Provide periodic results through reports including Social Media ROI, the number of followers in social services, visitors from these services to your website

. and so on. A video explaining how Social Media ROI works:

Therefore, your role is not just leading those who work with you to follow up and respond only to what is said about your brand in these social channels, but there are tasks and major coordination

on your part that you must do,