يصنف موقع Facebook علي انة أكبر موقع تواصل اجتماعى على شبكة الإنترنت كما أن عدد مستخدميه في تزايد مستمر فلقد بلغ عدد مستخدمية

More than 1.5 billion users to date—a huge number that makes the site ideal for marketing. In fact, many

ordinary people have set up Facebook pages and groups, showcased products there, and managed to sell many of them and earn excellent profits

some have even become wealthy. In addition, Facebook has become a marketing tool that gives marketers and business owners plenty of room to

projects to develop their brand. To make your marketing more effective, you need to promote your products and ensure their quality so that you can reach

an unlimited number of users.

First, get to know Ashley White:

Just as each of us has a favorite hobby we excel at, Ashley White had hers: she hand-crafted keepsake albums for everyone around her who was

about to get married. She later became known for her talent in designing these albums. Ashley then branched out, creating birthday gifts

inspired by her first child. Ashley realized she was spending a lot of time creating designs to meet customer requests, so she decided to leave her job and focus full-time

on designing and fulfilling her customers’ orders.

The high demand for Ashley’s designs made her feel successful and gave her the confidence to expand and sell more. So she decided to set up

an online store called “Polkadot Alley” to sell her products. She also added more items, including clothing, children’s gifts, and shoes

in cheerful colors, along with other products.

.

The idea of doing business on Facebook:

After setting up the store, Ashley spent a long time looking for suppliers to provide goods she didn’t make herself. She found them only on Facebook pages,

While researching, she noticed the huge number of buyers and sellers on Facebook. This led her to consider using Facebook for her business in 2011

because it had millions of users, including many potential customers. She created a Facebook page under the store’s name and managed it

effectively, which helped her earn an estimated $400,000 by the end of 2012. In 2013, her profits increased significantly, reaching

Up to $1.5 million.

.

How Ashley works:

Ashley showcased her products on Facebook. Anyone interested in buying an item would leave a comment on its photo, and Ashley would then send the product

and sales invoice to their address through a shipping company. But after she managed to sell 400 dresses in just three hours, she realized that handling orders through comments

was not practical at all. So she decided to find a way to automate the business. She came across the Soldsie app, which enabled her to

send invoices to buyers electronically and let them pay by credit card or PayPal. It also helped her manage purchases, cancel

orders, or make changes to them.

بذلت آشلي مجهودا كبيرا فى العمل لمدة 6 شهور متواصلة في مجال التسويق الإلكتروني وإعلانات Facebook growing her page’s user base and keeping them up to date with

everything new on her page. At the time, Ashley began offering discounts on some of her products twice a week. She also posted photos of products that would

go on sale, giving interested customers time to save some money. Ashley then also created a connection between her youngest daughter, Elysine, and

her followers to strengthen their relationship. Her followers also became eager to hear the latest news about her daughter, and she encouraged them to answer one another’s questions.

من المتابعين.

Ashley’s pricing strategy is as follows: she adds a maximum of $8 to each shipping order, depending on the destination, and offers prices unmatched by other

stores. Discounts bring prices down significantly, and orders are shipped two days after payment is received.

.

Tips for managing a Facebook store:

Ashley pointed out a few things to keep in mind: e-commerce requires constant attention, as many people leave comments

on your pages. You need to respond promptly without delay, and you need a capable team, because customers want their orders fulfilled quickly. Last but not

least, you need to be patient, learn how to treat your customers appropriately, and keep your composure and reactions in check if someone behaves badly.

.

Set up your store on Facebook:

Ashley White’s success story is not just for reading—it’s also a chance to learn. From it, you can learn how to manage a Facebook store, how to sell, and how to

connect with merchants and suppliers, and how to automate your business if you want to move away from managing orders through comments. And, of course, after learning and becoming familiar with everything

You can create a new page, promote it, and use it to showcase and sell your own products. Over time, you can grow

and increase your profits and sales. If this venture doesn’t succeed, you haven’t lost much—you’ve gained experience and learned something you didn’t know before.