Today, we’ll discuss ways to increase traffic to your website without paying extra fees or resorting to illegitimate methods. Most of these

These methods are based on BuzzFeed’s experience.

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1. Analyze traffic regularly and thoroughly

It’s important to understand the characteristics of your engaged audience, where they’re located, and the type of content they interact with. This plays a major role.

في توقع كيفية Increase traffic on your website or through your social channels. Some tools analyze everything published on

the website, measuring how widely content is viewed and shared by comparing internal views—generated when someone clicks a link on

a page—with social views—generated through shares on social media platforms such as Facebook and Twitter, as well as through various search engines.

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2. Set Long-Term Goals

That’s why it’s important to focus on a 3–5-year horizon when thinking about productivity. Plan for your future, and don’t let the number of likes on your posts

Publishing it on your website is an obstacle to achieving your ambition. You need to learn from your mistakes and adapt to keep progressing and growing.

Case study: BuzzFeed gained greater momentum and recognition over the past year. By the end of 2013, the site had reached a record number of visitors

per month. For example, in November 2013, the site had more than 130 million unique visitors (active users)—an estimated 350% increase over the year

before. Visitors coming through Facebook accounted for the largest share of traffic. Some might think this was accidental, but in fact, it was

carefully planned and executed. In an email to employees and investors in 2012, Jonah Peretti wrote:

“عند مقارنتك بين النشر الالكتروني اليوم بما قدمته لنا مؤسسة Hearst Corporation خلال القرن الماضي، فإنه يبدو جلياً أن النشر الالكتروني

is still in its early stages. I’d also like to point out that, as companies and websites like Facebook and Twitter grow and mature, we need to build a major company

in this world, at this opportune moment, through which—the company—can publish the content people want through Social media عوضاً عن قنوات

الإذاعة والصحافة المكتوبة. إذاً فلماذا لا نكون من الشركات التي تبني هذا المستقبل؟”

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3. تجارب شخصية

People generally tend to share information that speaks to them. In other words, they look for human-centered content to share on those sites.

For example, when you present a personal topic, you start a conversation. An article titled “21 Things Couples Learn When They First Move In Together”

is the kind of headline couples will happily share because it brings back fond memories. Even if they disagree with the points it makes, they may share it to highlight where they disagree.

It’s also important to ensure that the content is authentic. The article mentioned above, for example, resonated because it was based on a real personal experience,

and that is what gave the article its value.

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4. Keep it short

In an interview, BuzzFeed CEO John Steinberg said that content should be brief—but how brief?

For example, videos should be around 30 seconds long, since most people don’t have the time or interest to watch a five-minute clip,

and the same goes for images and written articles.

Overall, people like to get straight to the point (the takeaway of the story). It has been observed that when a Content post is clear, has a takeaway, and is quick to understand

People are inclined to share it on social media, which explains how quickly images and explanatory infographics spread.

They present emotions and information in a format that is quick and easy to understand.

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5. أسس مجتمعاً

People tend to prefer content they can interact with, as long as it isn’t overly commercial. That’s why short questions on

Facebook often generate a great deal of engagement, making interaction with the website more enjoyable.

At the same time, it’s not just about fun and games; it’s also about building interactive communities on social media, where people can engage with and comment

on the content, as with Disqus’s interactive commenting system. This is especially important because providing a dedicated space for comments increases the reach of

and the popularity of the content being displayed.

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6. Don’t make your pages too long

Have you ever come across a topic you liked, only to click the link and find a long article split across several pages that was difficult to read in full? While you may

be looking to increase the number of page views on your site, fewer people are likely to read this content or share it with others. This will limit

the reach and popularity of your published content—in other words, traffic won’t automatically increase.

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7. Give people something they’ll love to share

The best way to drive more traffic to your website is to get others to share the content you’ve published—and you already know that. So ask yourself: what kind of

content do you intend to share on social media? When someone shares a piece of content, they put their reputation

on the line. So if you’re embarrassed to share the content, what was the point of creating it in the first place? Some people may have no hesitation about sharing that kind of content, but

if you want to reach the widest possible audience, create content that others will want to share.

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8. Viewers Never Get Tired of Lists or Images

This topic has been covered many times, but people continue to share published content that includes lists or ImagesSo, this is something we need to talk about. Where

Lists appeal to many people because they bring order to chaos and help organize things. They also help us remember things, like items on a shopping list. So when

BuzzFeed, for example, publishes articles in list form, it resonates with many people. For instance, “15 Amazing Facts About the Importance of

Content”—a headline like this will catch the attention of any manager or editor and make them eager to learn those facts. The same goes for images. And remember, most people can’t

watch videos during work hours, so images are more likely to gain traction and be widely shared.

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9. كن ايجابياً

We can all be a little negative or sarcastic in some of our comments online, and many people sometimes get caught in this cycle. That doesn’t mean that they

There’s no need to avoid criticism altogether. Things don’t have to be entirely rosy, but people often look for engaging content that steers clear of dark, bleak subjects

that may cause them some distress.

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10. Always write an engaging headline

This topic is often discussed because it’s so important. We’ll cover it again here—but why do headlines matter?

Some statistics suggest that 8 out of 10 people read the headline, while only 2 out of 10 go on to read the entire piece. So, when you choose a

compelling headline, you increase the chances that readers will engage with your content. And if they like what you publish, they’re more likely to share it with others.