يفشل كثيرون في استغلال موقع “لينكد إن” المختص بإعلان الوظائف الشاغرة وعرض التاريخ المهني

for employees. They may write an excellent résumé, yet no employers view it;

What could be the reason?

إن السبب ليس سرًا، فقط اهتم بصورة البروفايل الخاص بك على “لينكد إن”، لأنها أول ما يراه أي شخص يبحث

For a prospective employee, your photo effectively makes the first impression. Unlike in person, you don’t have your communication style

or body language to support you and make a better impression. All you have here is that still image.

فقبل الخبرة وقدر الخلفية التعليمية، وقبل المهارات، صورة صغيرة على “لينكد إن” هي ما يراه أي شخص

looking for prospective employees sees. They judge the person based on this photo, which means your chances can

rise or fall significantly because of it. These judgments may affect whether someone looks at your qualifications,

which may or may not be better than your photo. Even so, many people post unprofessional photos on

الموقع المهني.

To understand how photo quality is affected by every detail—whether it’s a full or partial smile, or even the lighting,

وغيرها، قامت شركة “جاي دي بي” المتخصصة بعمليات بحث عن الموظفين لمعرفة تاريخهم المهني لصالح

studied and analyzed photos of people from a range of industries as part of a search

for the best type of photo for the site.

 أيُّ قطاعات تملك أفضل الصور على لينكد إن؟

After the study and analysis, the real estate industry received the highest rating, followed by public relations, then marketing and advertising,

In fourth place were business development and sales, followed by health and fitness in fifth, and banking professionals in sixth.

Finance ranked seventh, computer science eighth, healthcare professionals ninth, education tenth, and government sectors eleventh.

Retail ranked twelfth.

The sectors with profiles that had no photo at all included healthcare at 36%,

government at 32%, health and fitness at 25%, finance and banking at 20%, sales and business development at 19%, and education at 16%.

Computer science and technical support stood at 15%, retail at 15%, public relations at 8%, real estate at 5%, and marketing

Advertising and public relations: 3%.

.

When should you smile?

Whether to smile depends on your profession or industry, as follows:

ابتسامة كاملة: Health and fitness, human resources, and healthcare.

Almost a perfect smile: Marketing, advertising, public relations, technical support, computer science, and retail.

Industries with the fewest smiles: retail, technical support, computer science, marketing, advertising, and public relations.

.

What type of clothing is in the picture?

اللباس الرسمي: Finance, banking, real estate, and government.

بيزنس كاجوال: Marketing, advertising, public relations, technical support, computer science, and human resources.

الكاجوال: Healthcare, fitness, and retail.

And now, the most important assessment—the one that will help us achieve what we’re aiming for: the assessment based on image clarity,

framing, lighting, and more.

- Marketing, advertising, and public relations: 11.8/15.

- Real estate: 10.6/15.

- Human resources: 10.3/15.

- Finance and Banking: 8.9 / 15.

- Technical Support, Computer Science: 8.9 / 15.

- Sales / Business Development: 8.7 / 15.

- Education: 8.7 / 15.

- Retail: 8.1 / 15.

- Health and Fitness: 6.5 / 15.

- Healthcare sector: 6.5 / 15.

- Government: 6.4 / 15.

The least clear images were either selfies or group photos, with the face cropped out

الوجه من أجل وضعها كصورة للملف الشخصي على “لينكد إن”.

.

Selfie rates by industry?

-التجزئة: ١٩٪.

- Government sector: 15%.

- Healthcare sector: 14%.

-Technical Support and Computer Science: 13%.

-Sales and Business Development: 11%.

-Health and Fitness: 9%.

-التعليم : ٧٪

-Human Resources: 7%.

-Marketing, Advertising, and Public Relations: 5%.

-Finance and Banking: 3%.

- Real estate: 3%.

The survey also found that the most unsuccessful photos are selfies taken in cars.

.

The simplest takeaway of all

صور السيلفي لا مكان لها على “لينكد إن“، فهي صور غير محترفة، هناك فرق كبير جدًا بين ما يمكن لمصور

look your best. A selfie may make you look good, but it’s a far cry from professional photography.

تبدو بأفضل طلة ممكنة السيلفي، ورغم أنك قد تبدو بإطلالة جيدة فيها ولكنها بعيدة كل البُعد عن الاحترافية

والمهنية؛ لذلك لا سيلفي على “لينكد إن”.

ولكن إن كانت تتساءل عن نوعية الصور التي عليك نشرها على “لينكد إن“، فما عليك القيام به هو البحث عن

people with very interesting jobs in different industries and check out their photos. These people with

interesting jobs can give you fresh ideas for the perfect photo.

On the other hand, keep in mind that what counts as an “authentic photo” varies from one industry to another, so take a look at

Look at the photos of colleagues in the same industry and follow what is common and accepted—for example, people who work in marketing.

Most of their photos were professional shots taken by a professional photographer, and most of them were smiling.

However, the vast majority of people working in finance and banking wore formal clothing.

وبما أن الذين يعملون في قسم العقارات يملكون أفضل الصورة على “لينكد إن“، فالأفضل اتباع أسلوبهم في

photos and take a new picture of yourself to increase your chances of getting a job.

يشار إلى أن موقع “لينكد إن” أحد أهم مواقع التواصل الاجتماعي على شبكة الإنترنت، كونه يُستخدم شبكة

It has more than 176 million registered members across over 200 countries, making the site the focus of attention for many global companies.

أنظار شركات عالمية كثيرة حتى استطاعت “مايكروسوفت” الاستحواذ على “لينكد إن” في صفقة

worth $26 billion.