Artificial intelligence أصبح هو المصطلح الأكثر شهرة في الآونة الأخيرة، والذي دخل في كل المجالات من التكنولوجيا المالية إلى التكنولوجيا

edtech. What was once considered impossible to implement has become a business reality. The world of management is now relying on AI, which will bring major advances

in this field, but AI cannot make every decision, and people remain essential.

some decisions, particularly those involving strategy and innovation, andMarketing You’ll need people to make these decisions because they require judgment about how and what to build.

and to make decisions based on personal considerations. Despite all the current advances in Artificial intelligence فإنه لم يتمكن من «فهم» أطر هامة

كالمشاعر، والأنسنة، والسياسة التي يجب البناء عليها من أجل اتخاذ القرارات. 

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The Role of AI in Making Decisions

Artificial intelligence يمكن أن يزود العاملين والذين يعملون في مناصب إدارية بمعلومات وتوقعات دقيقة  تمكنهم من اتخاذ القرارات خلال فترة زمنية

A shorter decision-making timeframe streamlines and accelerates business operations, leading to more achievements and higher profits. However, companies cannot benefit from this

if their internal systems are based on bureaucracy that consumes too much time. In such cases, employees must turn to their manager, who in turn consults

مديره وهكذا دواليك حتى يتم حسم القرار بعد فوات الأوان. 

الفكرة بسيطة جداً للحصول على الفائدة القصوى من Artificial intelligence everyone, regardless of their position, must be empowered to make final decisions

after consulting it, and then act on the decisions made.

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Decision-Making, AI, and Data Science

معظم التحليلات والمقالات التي كتبت عن Artificial intelligence والمؤسسات وتأثيره على القرارات واتخاذها أكدت أهمية وجود فرق عمل مركزية

with many data science specialists. This suggests that companies with more data scientists than others have a greater chance of making a bigger impact.

in their fields. However, some perspectives disagree with this view. They are based on studies of organizations that have not relied heavily on data scientists,

but instead have made decision-making “more democratic,” giving employees access to information and the ability to make

القرارات ما أدى إلى إنجاز العمل بفعالية أكبر ونجاح أكبر. 

The idea is as follows: Artificial intelligence يقدم ما لديه من تحليلات وتوقعات والموظف عوض أن يقوم بتحويل النتائج الى المدير والذي قد يحتاج

لتمريرها لمن يفوقه في المركز وبالتالي إضاعة الوقت والمال، يقوم الموظف بحسم القرار فوراً. 

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Examples of shifting decision-making from senior leadership to employees across the organization 

Airbnb 

A company achieved unprecedented success and extraordinary profits, becoming the world’s go-to website. But the site was built on vast amounts of information,

so decisions could not be delayed. The company therefore decided to give every employee access to all information and the authority

حسم القرار. 

ولكن قبل الانطلاق بذلك  قامت الشركة بتدريب موظفيها لامتلاك مهارات التعامل مع المعلومات والأدوات الخاصة بـ Artificial intelligence 

وترجمتها إلى خطوات فعلية ملموسة. 

As a result, the company now has employees who can act quickly and seize every opportunity to innovate and achieve even greater success and profits. The result is that

Since this training program launched in 2016, more than 2,000 employees have been retrained, and the number of users on this platform has grown rapidly.

من ١٥٪. 

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 شركة يونيليفر

شركة ضخمة تملك فروعاً حول العالم والبيانات الخاصة بها ضخمة للغاية وعليه كان قرار الاعتماد على Artificial intelligence . The company has an engine

of its own, powered by AI, that includes tools and software employees can access from its offices around the world. The approach of providing

information and analytics has led to decision-making roles being distributed at every level. One of the tools the company uses is “People

World,” an AI-powered platform that can search millions of customer documents and social media information. This platform can

It answers the vast majority of questions that marketers in any field might ask. The company now has a reliable resource that enables employees to make informed decisions on

القرارات بسرعة من دون العودة الى المدير. 

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The cost of traditional management  

Companies that still rely on bureaucratic, traditional management are out of step and lagging dozens of steps behind others. Over the past

years, the cost and time involved in analyzing information have fallen dramatically with the adoption of AI, making analysis and decision-making

faster. Yet its use remains limited, and platforms are often reserved exclusively for senior executives,

which means information is withheld from employees. Companies that have made information accessible to everyone have shown that this is the right approach, leading to greater creativity and smoother

More work and greater profits. When decisions are distributed logically, the company becomes better able to respond to market changes and therefore doesn’t miss out on

نفسها الفرص.