Startups need to expand their audience, increase sales, and promote their products to reach as many people as possible who are looking for what

they offer in services and products.

و قد أتاحت الإعلانات على الويب لهذه المؤسسات الفرصة لذلك بأقل تكلفة ممكنة عكس الإعلانات في الشوارع أو على التلفزيون و التي تعد جد

Expensive and accessible only to large companies that generate substantial revenue and can afford to spend millions for just a few seconds of ad exposure.

في هذا المقال سنتكلم معا على ما يجعل الإعلانات على الإنترنت هي الخيار الإعلاني الافضل للشركات الناشئة و الصغيرة اليوم.

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1 . الدفع مقابل النقرة … المشاهدات شبه مجانية

Advertising platforms from Google, Facebook, and other competitors use a pay-per-click model. You can set the bid and the budget you can afford

You pay for each impression your ad receives.

These advertising platforms track clicks and monitor how long users spend on ad landing pages, as well as whether they make a purchase.

your product, or whether their visit was just exploratory. Based on all these criteria, the cost per click is determined. You may find that the price is sometimes much lower than the amount you set, and sometimes it may

It has reached the maximum cost you set.

These advertising platforms aim to deliver outstanding results for advertisers without wasting a single cent, generating positive outcomes—whether through a visit,

a lead, a sale, or a follow on their social media pages.

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2 . إعلانك يصل إلى الفئة المستهدفة و ليس عشوائيا

Advertising platforms ask you to define the audience most likely to buy your products or be interested in your message. They then show your ads to that audience automatically, without requiring anything else from you.

These programs use records of users’ visits online or on their own sites. For example, Facebook shows you ads based on the pages you’ve

liked or the pages you visit across the network or the web.

أحيانا عند زيارة متجر إلكتروني مثل أمازون و الإطلاع على الهواتف الذكية الجديدة التي توفرت هناك تظهر الإعلانات الخاصة بها من أمازون

نفسه على فيس بوك.

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3 . ظهور الإعلانات في المواقع المختلفة دون التفاوض معها

Thanks to Google ads appearing on almost every website, or competing advertising programs, your ads can appear on websites

visited by your target audience, without having to negotiate with every one of the many sites where your ads appear.

You can launch an ad that will appear on 7,000 international websites, most of them well-known. If you had to negotiate with each one individually, the cost would be

higher, the agreement would take longer, and your campaign launch would be delayed.

You can do everything from your advertising dashboard: just choose your target audience, budget, campaign duration, and the other details, including the ad copy, image, and dimensions,

then let it all run quietly in the background.

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4 . الدفع مقابل فعل معين

There are now advertising networks that specialize in promoting your product and charge for each sale they generate. They, in turn, work with marketers and people whose job is to

It means delivering the product to its target audience.

ClickBank and its competitors operate on this principle: for each sale, the marketer receives a share of the profits, as does the intermediary platform.

Sales generated through this method are usually very high in volume and come in a short period of time, especially when the product is high quality and offers a good commission.

For marketers, it offers incentives to get started and promote the product aggressively.

Advertising platforms such as Facebook, for example, let you pay for likes on your page, for each like a post receives, or for subscriptions to your

mailing list and offers.

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Web advertising enables startups to reach their target audience quickly and affordably, increase sales, and grow their popularity at the lowest possible cost.

It also offers plenty of options and control over when campaigns run and how much they cost.

عكس وسائل الإعلام بما فيها الصحف و التلفزيون و الراديو أو حتى الإعلانات في الشوارع فإن الإعلانات على الويب تعد الخيار الأفضل لهذه

small businesses.