Finding an idea is not a barrier to any venture—there are plenty of ideas. The real challenge is making them succeed and developing them into products on the market that

meet a genuine need among the public. In this regard, Nada Al-Nufai’i, e-marketing consultant and manager of the program

“Ataa” at the Taif Chamber, said in a statement that the economy and investment sector are broad enough to encompass many

fields in which anyone can invest,

She also noted that to come up with a good investment idea, we should follow these steps:

Looking at things from a broader perspective, researching and exploring, developing initial ideas, thinking differently and uniquely, and improving them

from other people’s ideas.

She added that entrepreneurs need to consider how to make use of everything around them; learning about new products and ideas

is an important source of successful investment ideas. She noted that some specialized public and private organizations provide preliminary studies

and promote certain investment opportunities.

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جدوى الفكرة

Nada Al-Nufai, e-marketing consultant and coordinator of the Ataa Program at the Taif Chamber, noted that the idea can be tested

and validating their viability in several ways, including trying to sell to friends, seeking the first customer, and preparing a prototype

the initial work and assessing the idea’s potential, explaining that the idea’s ability to deliver economic value determines how much people need it

the investment project.

She said the project should offer the public added value, which can be created at various stages,

such as marketing, different stages of production, or perhaps the sales process itself. She noted that this added value is what

sets the product apart and helps it withstand competition.

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A Promising Business Idea

When asked about the best ways to find a promising business idea, Nada Al-Nufaii said they include:

Exploring your own skills.

Always being ready to seize opportunities.

Creating a new product or service.

Improving an existing product or service.

Seizing opportunities through careful observation.