يعتبر SEO the only way to get your content discovered, and understanding its core principles is essential for content marketers. However, some

suggestions for improving your website’s SEO performance aren’t effective.

.

1- You’re looking for likes, not links:

High levels of engagement on Social media are important for your content because they help it reach a large audience, enabling Google to

track it. But make sure to include at least one link in your article so readers can follow it after reading your content.

.

2- There is no source for the content:

لا تعتقد أن Social media هي مكان ملائم للمحتوى الخاص بك، بالرغم من أنها يمكن أن تكون مكانًا ملائمًأ لتعزيز المحتوى، لكنه لن يظهر

in the page’s HTML source code, which search engines use. So make sure you provide Blog for your company, where you can include

content headings in the source code, thereby boosting SEO.

.

3- You’re targeting the wrong audience:

You may write content that satisfies your customers but doesn’t rank highly in search results. To improve your SEO rankings, you need to create content that attracts

active Google users, such as bloggers and website owners, researchers, journalists, and active social media users.

.

4- You’re not asking someone influential in SEO for help:

These people can plant the seeds on social media, helping spread their content to their channel subscribers.

and their followers, so content marketers are advised to build relationships with these influential users toتحفيز السيو and achieve the defined goals.

.

5- You’re using keywords incorrectly: 

Find the words your target audience uses when searching with tools such as Google Trends, or start typing words into Google’s search box

and notice the suggestions that appear below. These suggestions are the most popular searches.

.

6- You’re damaging your website:

When you create a new website or redesign your site, don’t discard its old pages. Doing so can cost you the ranking your site has earned.

You should also keep older pages that boost SEO and actively look for opportunities to republish them.

.

7- You don’t have a plan for regular communication:

Set a clear, practical plan for measuring your reach among influencers. To make this process easier, create programs to find them, strengthen the relationship

between the company and the customer, publish templates tailored to a specific audience, customize and follow up, and choose the right tool for submitting suggestions.

.

8- You’re not collecting data:

اعرف Keywords that perform well on your site and your competitors’ sites. Establish a framework for this and track the performance of the keywords you use. Here are some

analytics tools that can help you do this:

-Authority Labs: Provides a daily report on rankings Search engines.

-Voot: تتابع مؤشرات أداء مقاطع الفيديو على يوتيوب، وبيانات التفاعل، والتعليقات، وحتى البحث.

-Google Webmaster/ Ahrefs/ Majestic SEO/ Open Site Explorer: توفر أدوات لقياس كم وجودة الروابط،

and some show you how your link stats compare with other links.

.

9- You believe SEO myths:

If you think a meta description will improve your site’s SEO, think again—this is a common myth. SEO is an empirical discipline that requires you to learn it

and understand it instead of following the rumors surrounding it.

تذكر: علمك بالشيء وتعلم أدواته سيساعدك على إتقانه، وتوظيفه من أجل تحقيق أهدافك.