In his book “Think Big, Act Bigger: The Rewards of Being Relentless,” author Jeffrey Hayzlett discusses the fundamental principles

that can help you win the battle to achieve your goal. The title certainly reflects the book’s content. Here, we’ll sum up the key messages the author has written

for every business owner and entrepreneur.

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دليلك للشجاعة

- Be stubborn and ruthless. That’s what the author advocates: you need the determination of a fighter and the grit of a leader to achieve your goal and set your ideas free.

Whatever the cost.

Based on your experience fighting as a fearless Roman warrior, you must understand that the most dangerous move in business is being afraid to act and fail.

when choosing your next steps.

Dear warrior-leader, leaders have the fundamentals and rules of battle, but they remain open to changing their plans at the last minute. In business, you must let go of

fear and hesitation, and shed inherited, packaged ideas, principles, and conventional wisdom. Explore your world and set your own rules of the game to suit what you have

من معطيات.

Never settle or grow complacent—always stay ready to rise up. When you feel a routine starting to take hold, reset the clock. Innovation and change are essential factors that help

Grow your business and achieve success.

Don’t put yourself in a box or become closed-minded, as this can harm your relationships with your work and your customers. Identify your adversaries and keep your allies satisfied.

- Don’t be a follower. If you don’t have your own theory about the industry you work in, you’ll have to follow someone else’s. Don’t just follow the crowd.

Set your goal and take stock of what you have to achieve it. Make your goal attainable and measurable, and assess it over both the short and long term.

– اترك العنان لنفسك، قم بأي شيء يخطر ببالك لفتح أفق جديدة لأعمالك ولا تنس أنك أنت المغامر الذي قالوا له لن تنجح ففل الصخر وأسكتهم.

Take a broader, more comprehensive view, and over time you’ll become more successful and make better decisions. At every turn, rise above the situation and look

at the bigger picture from a bird’s-eye view. Take the role of an outside observer to make your judgments and solutions more comprehensive and insightful.

Do you know the difference between a successful entrepreneur and an unsuccessful one? The latter gives up at the first test, while the former makes major decisions at crucial moments.

فيصنع الفرق.

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Hazlitt offers a set of important principles and insights, drawn from his experiences as CEO of Eastman Kodak through 2010,

وشغل العديد من المناصب الإدارية العُليا قبل ذلك، كما أنه مُقدم برامج إذاعية وتليفزيونية.