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Whatever kind of company you own, whether in the virtual or real world, you need a technical support department. This specialized team tracks customer issues and responds
to their inquiries and follows up on their problems. Although it is not a revenue-generating department, it directly affects your company’s reputation—and ultimately impacts
sales and profits.
Having a department or team Technical Support at service companies online, as well as telecom companies, hotels, and even restaurants, has become essential.
And it is no longer a showcase department as it was in previous years.
While Amazon is tightening oversight of this department and carefully selecting its employees, Google, Facebook, and other global companies
are following suit. That’s when we uncover the first truth discussed here.
If you want to become a professional technical support specialist or add a technical support team to your company, you first need to understand what makes technical support successful.
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1. Kindness is the foundation of success in this role
A technical support employee should be kind by nature and in their day-to-day interactions with people. They should quickly win people over and embody values that are often lacking.
In our community, this includes tolerance, good character, listening, and understanding other people’s feelings.
This person is a true treasure on the team. They treat customers with kindness and are dedicated to making others happy, finding happiness in doing so.
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2. It takes more than kindness—it also takes optimism
You work in a department that receives many complaints, alerts, and reports, which can sometimes give you a pessimistic view of things. You are expected to stay optimistic at all times,
encourage your team to focus on the positives, and help them move forward happily as they serve customers.
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3. Keep your emotions in check
Personally, I don’t want a support agent who gets angry when customers use harsh words or when someone shouts about the poor quality of some of my organization’s services. This employee
adds fuel to the fire, making it burn even more fiercely and further damaging the organization’s overall image.
Staying calm and managing your emotions are essential qualities for successful technical support at major global companies. Respect a customer’s anger—it stems from having paid
the company for a service or product and not received what they wanted at the quality they expected. In this situation, listen to their complaint and keep following up on their case
consistently. If the product they received has a manufacturing defect, it’s best to explain your company’s policy on returns or canceling the service.
When a customer brings you a problem for the first time, follow its progress yourself. You may be able to provide good support, and if the issue is passed
to a colleague who handles it poorly, the customer may hold you partly responsible.
When a customer expresses happiness, you have every right to appreciate their kind words and respond with a compliment of your own, sincerely. But if they meet you with sadness and anger
Understand that they’re probably not making it up—you’re dealing with a problem that needs to be resolved. Stay in control of your nerves and emotions, and work on managing them.
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4. Be a team player
Simply put, if you dislike teamwork, we don’t recommend this job. It relies heavily on collaboration: you communicate with customers, and your colleagues follow up with you.
How you handle issues—and sometimes you’ll be asked to follow up on a customer issue that a colleague started working on.
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5. Don’t act like a robot
There are basic principles and agreed-upon policies for technical support. You’ll often use the same greeting and give the same responses to calls, but it’s well known that this
can leave you bored and sounding detached, even when you’re speaking realistically while appealing to the customer’s emotions.
Try to be creative in your responses and adapt your style to the situation and the type of customer you’re dealing with.
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6. Details matter in this role
When you contact a particular customer, use their first name and note the nature of their issue. Keep that information in mind when following up so you can offer the best possible suggestion in a friendly, personal way.
This helps customers believe they’re talking to a person, not a robot. Because of repetitive routines and the same comments and replies, many customers think the responses are prerecorded and sent
automatically. This sometimes leads some of them to swear, use abusive language, or dismiss the matter—resulting in childish behavior intended to find out what the technical support team is like!
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7. Be patient and persistent when following up with each customer
Several months ago, I contacted the technical support team for Microsoft’s Bing search engine. The support agent worked with me on the issue
through a text chat for about three hours!
Honestly, it was truly impressive. I didn’t sense any frustration in her tone or between the lines of her messages about my trivial issue or my lack of knowledge about many details of their service, while
By contrast, technical support teams at many other companies may try to steer you toward conventional solutions or tell you from the outset that your problem has no solution,
just so they can move on quickly to other complaints.
That Microsoft employee had the patience to keep working with me to resolve the problem for all that time.
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Technical support staff at successful organizations and companies are kind, calm, patient with customers, and understanding of behaviors that do not arise out of nowhere. A successful employee in this
role is someone who has brought all those values and qualities into their daily interactions—not only at work, but in everyday life as well.
Successful companies invest in training and resources to build effective technical support teams that guide them to safety through a sea of customer complaints and inquiries.
Source: Amnay Afshko




