
The Success Story of Sheikh Saud Bahwan
24 October، 2018
How Can a Company Win Back Lost Customers?
28 October، 2018
In 1891, a young Dutchman, Gerard Philips, founded his own company with help from his wealthy mother, who specialized in manufacturing lamps.
…electricity and many electrical devices. Gerard Philips was influenced by Thomas Edison, the inventor of the electric light bulb, who at the time had many…
…factories producing this type of product. Philips decided to buy a factory in the Dutch city of Eindhoven and renovate it to make it suitable…
…for manufacturing lamps and electrical equipment. There was considerable competition in the electric-lighting market, but he considered how to turn a profit and came up with a solution.
The solution was to produce large quantities of electric light bulbs and sell them at a lower price—which is exactly what he did.
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Philips’ major expansion and the help of his brother
Philips was on the verge of bankruptcy and had no ideas for turning the company around until his younger brother, Anton, joined him and helped considerably by working
as a sales representative to boost the company’s sales. After a while, he began proposing business ideas and became very interested in exporting products, until they could no longer
keep up with the orders coming in. For this reason, they decided to expand, establishing a company to manufacture the metals used in light bulbs.
electrical products, followed by a company specializing in glass for electric light bulbs, and then an electronics company. According to those who worked there, this was one of the most
successful companies. In 1914, Philips established a scientific and technical research laboratory, paving the way for major success.
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Philips’ contribution to World War I
During World War I, people boycotted German products, which helped Philips move quickly into the market, produce and sell its products, and then invent
vacuum tubes, creating another opportunity Philips was able to capitalize on. Philips invented a broadcasting device that soldiers could use in
…the war made it easier for people to communicate with one another, which benefited those using it. Demand also grew significantly, and soon everyone was using it.
and gained greater fame with each passing day.
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How World War II affected Philips and his family
In 1939, Philips decided to expand the company and produce other products. It began manufacturing electric shavers under the Philishave name. Then the war broke out
During World War II, the Germans invaded the Netherlands. Before then, many members of the Philips family had fled to America, but some stayed behind to continue working in the factories after
World War II began. Philips managed to hide several research centers from the occupying Germans, along with the people working there, until the war ended.
After World War II, the Philips family returned to the Netherlands and reopened the centers, resuming operations.
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The benefits of World War II
After World War II, Philips invented the X-ray machine and radar, which could detect aircraft. The components used to make
these devices were components Philips manufactured for its own use. The company also made another commercial breakthrough: radar could only work by
using screens to display what the scanner detected. This paved the way for Philips to manufacture and sell televisions easily.for trading and increasing profits, and this was
in 1949.
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The invention of the cassette
In 1963, as audio and video media became more widespread, Philips was able to produce a device called the cassette player, which many of us still remember today. It was one of
Philips’ inventions, and it had a special advantage: people could use it without paying usage fees. This helped it spread more
quickly, while also generating significant profits for the company.
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Combining the radio and cassette player
At first, cassette players were used to record important meetings. But as technology advanced rapidly and recording and playback quality improved, people began using them
People were listening to music and more, which prompted Philips to combine a cassette player and a radio in one device. It also produced another version, called the
microcassette, but it was not as successful as the standard cassette.
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Invention of the video recorder:
As technology advanced rapidly, the first device capable of recording video (both sound and picture) was invented in England in 1972. This was before Sony entered the competition with
its Betamax system. Then the VHS group arrived and dominated the market at the time. Philips, however, took a different approach by producing another video recorder
with twice the recording time of a VHS device. But the Japanese soon produced the same tape with the same quality at a lower price, which led Philips to
give in and adopt the VHS system, abandoning the system it had invented.
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Production of the compact disc:
In 1982, the world was eagerly awaiting the compact disc, which Philips had announced. It offered far higher-quality recording
and playback than the videotapes available at the time. The compact disc was ultimately developed in partnership with Sony, followed by the DVD and then Blu-ray
technology, which is available today. Philips continued to expand step by step until it focused exclusively on high-priced products for large companies, factories,
and hospitals—a strategy that generated substantial revenue and profits.
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Philips’ football affiliation and major profits:
Philips founded the now-famous PSV Eindhoven football club in the Netherlands and remains one of its largest financial supporters. The factory suffered several
fires, but it has since been transformed into a museum showcasing Philips’ inventions. The number of inventions credited to Philips
With more than 100,000 inventions and over 122,000 employees in 60 countries around the world, Philips is now one of the best-known companies.
Worldwide, it is a leader in manufacturing electrical appliances and other products used by millions of people. Philips now has a market capitalization of $50 billion
and annual revenue of $20 billion.




