The new trend when talking about Content Marketing is to say that the future belongs to AI,

but here we want to focus on practical, easy-to-apply ideas.

Here are five tips to help you create content your audience will love:

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1. Invest in multimedia content

In recent years, there has been a lot of talk about the importance of videos and infographics, but marketers really

They were slow to capitalize on that.

They have only just begun responding to this change, and everyone now has to keep up with this development.

For example, video spending on the Contently platform increased by about 50% in 2019.

A report from the same platform revealed that videos and infographics significantly outperformed other content formats.

وهنا لا تقم بإنشاء أي فيديو وحسب حيث أن فيديو بأسلوب قديم ولغة مملة قد يحقق متوسط 

viewing time of just 2.5 seconds!

Instead, invest in creating animated videos and educational series with Leads، ومقاطع فيديو

product-specific content and case studies featuring prospective and current customers.

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2. Adopt metrics that foster deeper relationships

Engage with your audience as a group of people—“humans”—not as visitors or “numbers.” Build relationships

and connections, not just superficial interactions.

It took time for it to become Content Marketing One important thing: in the past, all the focus was on follower counts

and impressions and page views.

Then the focus shifted to deeper engagement metrics, such as shares, repeat visits, and time spent on the site.

على الموقع.

Then the focus shifted to measuring content’s effectiveness and value through “business transactions.” Content marketers had

only one way to prove their success: converting a customer into a buyer (the last click alone). This is

a very limited way to measure the value of content.

Today, marketers will take a more sophisticated approach by prioritizing the relationships they build with people.

By tying these relationships to revenue, they’ll focus more on email newsletter subscriptions and returning visitors,

and use Google Analytics to track their audience.

How to Write a Compelling Article Headline in a Few Simple Steps

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3. Remove Content Gating

In the B2B context, there’s one simple tactic that can help you build stronger relationships:

remove gates from your content.

When companies gate access to their content, they often set their marketing efforts on a path to

unintentionally accomplishing nothing. Here’s an example:

Step One: Your company produces a valuable report and offers it for free in exchange for signing up on a landing page.

Step two: One hundred people land on the page to download the report, and eighty of them leave immediately!

Because filling out this form to get the report makes them imagine the problem their inbox will face

online, and the remaining twenty fill out the form.

Step Three: يعطي فريق التسويق Contact information for these twenty people for the sales team.

Step Four: The sales team harasses people who downloaded the report or e-book using

aggressive emails and cold calls!

Step Five: These 20 people who downloaded the report regret doing so.

Remember that in the long run, you’ll attract more customers by making your most

valuable content easy to access, rather than hiding it behind a form that drives people away.

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4. Create data-driven stories

Brands have one key content advantage over media companies: they have their own database

and research archive.

Original research, and making it accessible, is by far the easiest way to drive engagement on social media

and in the press, as well as earn backlinks from other websites.

One of our favorite examples is athenahealth’s flu season dashboard. The healthcare technology company

created it.

It proved useful to medical professionals and journalists tracking health news.

The content team at athenahealth did a great job of turning the company’s anonymized healthcare data

Into effective dynamic content.

Think about it closely, and you’ll likely find some newsworthy data within your own company, too.

Create a successful marketing video in 4 steps

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5. Invest in Smarter Distribution

The biggest mistake many marketers make is failing to invest in distributing their content across

different channels and platforms.

If you want to build an audience, paid methods are your friend—especially on Facebook, which remains one of the

The most cost-effective content distribution channels.

It simply makes sense: if you’re going to spend $100 creating a piece of content, why not spend another $100

to make sure three times as many people see it?

And if the content is really good, paid distribution across different platforms can have a huge impact on its reach.

This will help you attract more newsletter subscribers and followers, and can lead to

زيادة في Search Engine OptimizationThis is what you could call the compound returns of content.